Rob Campbell on why it pays to shake things up

Rob is a mischief-maker and passionately believes in culture, creativity and chaos.

He’s worked with names like NIKE, Virgin and Metallica at agencies including Cynic, Wieden+Kennedy and R/GA and has proudly been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden.

I ask Rob what’s he’s done in his life that has perhaps raised some eyebrows, but that he’s most proud of. He tells us his COVID story, and shares positive insights.

We hear how three African American women fundamentally changed his view on the world, and how being exposed to completely different cultures have shaped his life.