Villanova Professor Discusses the Presidency and Future Use of Social MediaFebruary 5, 20211 min read
During his presidency, Donald Trump heavily utilized Twitter and other social media platforms as a key communication mechanism. But President Joe Biden’s use of social media will likely look very different according to Villanova University Political Science professor Matt Kerbel, PhD.
“I think we’re going to see a return to something resembling normalcy in the way President Biden communicates with the public and runs his office,” says Kerbel. “President Trump was singular in his ability to use Twitter as a mouthpiece for his unfiltered thoughts because that was his brand and the basis for his campaign and presidency. Social media was an extension of his personality and a forum to amplify his message.”
But President Biden’s campaign did not follow the same strategy. Kerbel predicts his social media use will vastly differ, “I expect President Biden to use social media to communicate his message of unity and publicize his plans and accomplishments. Expect a return to routine press conferences and planned media events along with social media outreach resembling what we’ve seen from the transition team.”
Kerbel is an expert on political communication including how politicians or political parties utilize traditional and new media. Due to his experience as a television and radio writer, researcher and author, he is frequently interviewed regarding politics and the media. He also writes political analyses for his blog, Wolves and Sheep.
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Matthew Kerbel, PhD Professor of Political Science | College of Liberal Arts and Sciences
Matthew Kerbel, PhD, is the go-to source for stories about political communication.