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STORY: CAA is Canada’s most trusted brand for the second year running.

May 3, 2021

1 min



​The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for the second year in a row in the annual Gustavson Brand Trust Index, released today.


Since being named in the Index five years ago, CAA has been one of the top two trusted brands, beating out several hundred other prominent international and Canadian brands. CAA has received the top trusted spot, four years consecutively in the insurance category. In addition, CAA leads the pack this year on the following trust attributes: good customer treatment and honest communications.


Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the sixth annual Gustavson Brand Trust Index asked more than 7,800 consumers to score 342 prominent Canadian companies and brands, across 27 industry sectors, on a range of brand value measures.​


Consumers are asked to assess their perception of the reliability, consistency, honesty, societal responsibility and integrity of the brands surveyed.


CAA Clubs are active in communities across Canada. At the start of the pandemic, the clubs quickly pivoted to offer community services, including deliveries of food and medical supplies, free roadside assistance to medical workers, and calls to housebound seniors.



Full report 2021 Gustavson Brand Trust Index

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3 min

MEDIA RELEASE: Nominate now: the annual CAA Worst Roads campaign kicks off

The nomination portal for the annual CAA Worst Roads campaign is now open, and CAA South Central Ontario (CAA SCO) is giving Ontarians the opportunity to voice their concerns about the bad roads in their communities. “Our research shows that 85 per cent of Ontarians are concerned about the state of our roads,” says Teresa Di Felice, assistant vice president of government and community relations, CAA SCO. “The campaign has been a vital platform for Ontarians to nominate roads they believe need urgent attention. It allows Ontarians to drive positive change in their communities by amplifying their voices.” Survey Reveals High Cost of Vehicle Damage from Poor Roads According to a survey conducted by CAA SCO, nearly half of respondents have experienced vehicle damage because of poor roads. Eighty-one per cent pay out of pocket to repair their vehicle, only three per cent file a claim with their personal auto insurance, and nine per cent forego repairs altogether. Vehicle damage caused by potholes and poor road maintenance can range from $500 to over $2,000. The average repair by those surveyed cost $933, a significant $81 increase from 2024. “With the increasing cost of living, many people hold on to their cars for longer when damaged, the last thing they need is expensive repair bills on an already stretched household budget,” adds Di Felice. The survey also found that cracked pavement remains the most dominant road-related issue (88 per cent), followed by potholes (84 per cent) and congestion (81 per cent – up four per cent from 2024). One of the highest-climbing road-related issues Members reported is reduced or closed lanes, where 78 per cent of respondents agreed it is common in their region—up six per cent from last year. “The frustration from motorists is evident,” says Di Felice, “congestion continues to grow as one of the top road-related concerns for Ontarians, and the CAA Worst Roads campaign allows governments the insight into what repairs need to be prioritized for their communities.” More than half of respondents (64 per cent) also agreed that not enough is currently being done to maintain the roads in their area. Decision-Makers Respond to the Worst Roads Campaign “We know that the campaign works and that decision-makers are listening. Since the start of the campaign, we have seen budgets prioritized and road repairs moved up,” says Di Felice, “in the last four campaigns, we have seen ten roads receive attention because of their nomination in the CAA Worst Roads campaign.” Ontario’s top 10 list is verified by the Residential and Civil Construction Alliance of Ontario (RCCAO) and its members, including the Greater Toronto Sewer and Watermain Contractors Association (GTSWCA), Heavy Construction Association of Toronto (HCAT), and the Toronto and Area Road Builders Association (TARBA). Nominations for the Worst Roads campaign can be submitted online at www.caaworstroads.com from March 25 to April 18. Once the nominations are collected, CAA will reveal the top 10 worst roads in the province to the public. CAA conducted an online survey with 2,370 CAA SCO Members between January 6 to 14, 2025. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/- 2 per cent.

3 min

MEDIA RELEASE: Nominate now: the annual CAA Worst Roads campaign kicks off

The 14th annual CAA Worst Roads Campaign is live and CAA Manitoba wants citizens to voice their concerns and nominate the roads they want to see fixed. “Our research shows that 96 per cent of Manitobans are concerned about the state of our roads,” says Ewald Friesen, manager government relations at CAA Manitoba, “the CAA Worst Roads campaign gives Manitobans a voice in highlighting the roads they believe are in need of repair which provides a valuable snapshot to decision-makers.” A recent survey conducted by CAA Manitoba found that more than half of respondents have experienced vehicle damage because of poor roads. Eighty per cent paying out of pocket to repair them – up ten per cent from last year, only five per cent filing a claim with MPI - down 11 per cent from 2024. Eight per cent of Manitobans forwent repairs altogether.  According to the survey, poor road conditions, especially potholes and sunken sewer grates, are causing significant vehicle damage and increasing out-of-pocket repair costs for drivers. “Many Manitobans are experiencing the effects of the rise in the cost of living, including having to delay vehicle repairs. This makes investing in our roads and infrastructure more crucial than ever,” says Friesen. “We understand that consumers are being cautious with their spending, and many choose to keep their cars longer instead of purchasing new ones and stretching an already strained family budget." The damage caused to a vehicle by hitting a pothole can cost anywhere from $300 to $6,000, depending on the make and model of the car. The survey found that almost half of respondents paid between $500 to $1,999 to repair their vehicle, with an average cost of $882. “CAA Worst Roads campaign is a platform that gives Manitobans an opportunity to speak up and helps the different levels of government understand what roads are pain points for their constituents,” says Friesen. “We know the campaign works because we see governments prioritize budgets and move up road repairs every year after appearing on the CAA Worst Roads list,” adds Friesen. “This includes last year’s winner, 18th Street in Brandon, where we saw a swift, coordinated response between the municipality and the province.” Manitobans can nominate any road for issues ranging from congestion, potholes, poor road signs and the timing of traffic lights to pedestrian and cycling safety.  “Nearly 60 per cent of those who have ever participated in the campaign believe that nominating a road could result in the repair of it,” shares Friesen, “CAA Manitoba is calling on all road users to nominate the roads they believe need attention to help make our roads safer and show decision-makers what roadway improvements are important to Manitobans.” Nominations for the Worst Roads campaign can be submitted online at www.caaworstroads.com starting March 18 until April 11. Once the nominations are collected, CAA Manitoba will compile a list of the top 10 worst roads in the province, which will be announced to the public. CAA conducted an online survey with 1,014 CAA Manitoba Members between January 6 to 14, 2025. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/-3 per cent.

3 min

MEDIA RELEASE: More Ontario drivers admit to getting behind the wheel after consuming cannabis

A recent survey conducted by CAA South Central Ontario (CAA SCO) found that substance use, specifically cannabis, is on the rise for Ontarians. According to the study, over half (53 per cent) of Ontario drivers have ever tried cannabis, a 14 per cent increase from last year. The issue here is that as more Ontarians are using cannabis, the number of impaired motorists is also on the rise. The survey found that 19 per cent of Ontario drivers admit to ever consuming cannabis and driving a vehicle, a five per cent increase from last year. “This data shows us that the popularity of cannabis has subsequently resulted in more impaired driving,” says Michael Stewart, Community Relations Consultant for CAA SCO, “cannabis can be safely consumed recreationally, but never when behind the wheel.” Despite the increase in cannabis-impaired driving, those driving impaired are less confident in their ability to drive than in years prior. The survey found that: 52 per cent of recent cannabis-impaired drivers admitted to driving within three hours of consumption. 31 per cent of drivers reported feeling high while driving. 76 per cent expressed confidence in their ability to drive – ten per cent less compared to last year. In addition, 63 per cent were worried about being caught. When drivers were asked if they agree or disagree – most continue to agree that cannabis-impaired driving is dangerous but not as bad as driving while alcohol-impaired. According to the study, 91 per cent of Ontario drivers agree that driving under the influence of cannabis is a serious risk to road safety. This concern is even higher amongst older drivers. However, despite the research regarding the effects of cannabis on driving, Ontario drivers continue to generally perceive cannabis as less dangerous (90 per cent) than alcohol (95 per cent) or illegal narcotics and opioids (93 per cent) when it comes to impaired driving. “There is often a misconception on the effects cannabis can have on a driver,” says Stewart, “however, it has been proven that driving impaired can greatly impact a driver’s reaction time, coordination and decision-making, just the same as it does when consuming alcohol.” The survey found that Ontarians who decided to drive after consuming cannabis did so because they believed they did not consume a significant amount of cannabis (32 per cent), had no alternative but to drive home (32 per cent), or thought the drive would be short anyway (28 per cent). The normalization of cannabis use, combined with increased access to retail stores, may be influencing the rise in consumption and cannabis-impaired driving cases. The data shows that 74 per cent of Ontario drivers have at least one cannabis store in their neighbourhood – a 14 per cent increase from 2023 – with 35 per cent of Ontarians reporting four or more stores in their neighbourhood, up six per cent from last year. As the holiday season approaches, CAA SCO is asking those who do consume cannabis, alcohol or other drugs to plan ahead by making alternate arrangements, such as a designated driver or a rideshare service, to get home safely.  “While we’re all aware that alcohol-impaired driving can be deadly, we should also take the same attitude towards cannabis-impaired driving,” says Stewart, “CAA SCO wants to emphasize the importance of using cannabis responsibly, and that means never using it when driving.” The online survey was conducted by DIG Insights from July 5 to July 18, 2024, with 1,664 Ontario drivers aged 19 and older. Based on the sample size of n=1,664 and with a confidence level of 95%, the margin of error for this research is +/- 2%.) 

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