Frost in Brazil creates a volatile coffee market. But University of Rochester anthropologist says growers in Columbia and Central America may benefit.

Aug 24, 2021

1 min

Daniel Reichman

A severe frost in Brazil has damaged coffee crops, prompting an increase in global coffee prices. According to Reuters, arabica coffee prices have surged to the highest level in almost seven years. 


"But coffee is grown all over the world, and smart coffee buyers will be able to adapt by finding new sources to replace the lost supply in Brazil," says Daniel Reichman, an associate professor anthropology at the University of Rochester. "Brazil’s losses will benefit coffee growers in places like Colombia and Central America."


Reichman explains that the coffee market is segmented between large scale buyers that have sophisticated hedging strategies to deal with risk, and small scale roasters that might have a relationship with single farms.


Reichman, who has researched the coffee-growing economies in both Central America and South America, wrote about "big coffee" in Brazil for The Journal of Latin American and Caribbean Anthropology. His upcoming book is titled Progress in the Balance: Mythologies of Development in Santos, Brazil. It's a study of political and economic transformations in the city of Santos, which has been the hub of the world coffee trade for more than a century.

Connect with:
Daniel Reichman

Daniel Reichman

Associate Professor

Expert on the cultural responses to economic change, especially the anthropology of trade and globalization in Latin America

Latin American DevelopmentTrade and Globalization in Latin AmericaLatin America PoliticsLatin American ImmigrationCultural Anthropology

You might also like...

Check out some other posts from University of Rochester

1 min

Can political polarization threaten American democracy?

Partisan hostility in the United States is at a fever pitch and is a dominant theme in the 2024 election cycle. But how much does it matter to everyday life in America? What is really at stake? James Druckman, a professor of political science at the University of Rochester who is widely considered one of the country's foremost experts on political polarization and its impact on American democracy, is poised to answer those questions and back up his conclusions with data.  His latest book, Partisan Hostility and American Democracy: Explaining Political Divisions and When They Matter, outlines the potential consequences of extreme partisan animus by distilling empirical evidence gathered between 2019 and 2021. The upshot? Partisan hostility alone is unlikely to lead to the collapse of American democracy. But it nonetheless has a deleterious effect on democracy and could erode democratic institutions and functioning over time. In the end, the book concludes, American democracy hinges more on how political leaders respond to the polarization than the polarization itself.  Druckman has been cited by The New York Times columnist Thomas Edsall as among the political scientists in the country "working on getting us to hate one another less." 

2 min

Countdown to the eclipse

The countdown is on for the total solar eclipse on April 8 and Adam Frank, professor of astrophysics, science commentator, and popular author, is available to comment on: Earth's eclipses are the result of a cosmic accident! No other world has such a relatively large moon. Our Moon is the result of a titanic collision with a Mars sized planet more than 4 billion years ago. Earth is likely the only planet that experiences a solar corona/ring of fire during a total eclipse. That's because the size of the moon and the size of the sun appear to be roughly the same from Earth. The moon is slowly drifting away from the Earth so the kind of eclipses we experience are also an accident in time. Were not possible before, won't be possible later. Eclipses must have been terrifying for early humans. Learning to predict them helped establish the possibility for science. Today eclipses can be a way to help people understand and appreciate the sciences. The science surrounding the eclipse is the same science that gives us vaccines and helps us understand climate change (science is science). The "devil comet" may be visible during the eclipse. The comet passes by Earth every 71 years. The comet, which glows green and red, gets its nickname from outbursts that take on the shape of horns. Adam Frank is a frequent on-air commentator for live interviews and segments in national media outlets. He also regularly contributes to written publications, including The Washington Post, The Atlantic, The New York Times, and Scientific American. In 2021 he received the Carl Sagan Medal, which recognizes and honors outstanding communication by an active planetary scientist to the general public. It is awarded to scientists whose efforts have significantly contributed to a public understanding of, and enthusiasm for, planetary science. His most recent book is The Little Book of Aliens (Harper Collins, 2023).

1 min

Questions are flying around about airplane safety

The Boeing Corporation is the recognized pioneer in aviation and aircraft manufacturing, but now significant quality control concerns are mounting in light of recent near disasters associated with Boeing's planes. David Primo, professor of political science and business administration at the University of Rochester, is available to tackle some of the regulatory, crisis management and reputational questions related to Boeing's recent safety problems, including: 1) This is just the latest in a string of black eyes for Boeing on safety. How badly will the company’s bottom line suffer as a result? 2) Has the company learned from how it handled the initial crisis with its MAX planes resulting from the fatal Lion Air and Ethiopian Airlines crashes? 3) What does the company need to do to prevent further damage to its reputation? 4) How will this change the nature of the relationship between Boeing and its main US regulator, the FAA?

View all posts