MEDIA RELEASE: CAA and Mirvish Productions renew partnership to include renaming one of Toronto’s flagship theatres

Sep 22, 2021

2 min



CAA South Central Ontario (CAA SCO) and Mirvish Productions are proud to announce the signing of a new 10-year partnership agreement that includes naming rights to the CAA Ed Mirvish Theatre formerly known as the Ed Mirvish Theatre in Toronto.


“Today’s announcement reinforces CAA’s commitment to live theatre in Toronto and brings the best theatre productions from all over the world, to over 56 million CAA and AAA members across North America,” says Jay Woo, President & CEO, CAA Club Group. “We are excited to be a part of the return of theatre in the city of Toronto.”


Mirvish Productions is delighted to join forces once again with CAA whose members have a shared passion for theatre. It will also help garner new audiences through a diverse offering of world class productions.


“My father would have been extremely honoured and delighted to share the spotlight on the new CAA Ed Mirvish Theatre with a company that embodies and shares his core principles of trust, honesty and good value,” says David Mirvish.


“The partnership brings together one of Canada’s largest membership associations and the country’s leading theatrical organization and solidifies CAA as a key partner. The 10-year commitment will also continue to weave CAA into the cultural fabric of Canada’s largest city and give its members access to some of the best live theatre in the country,” says Rhonda English, chief marketing officer, CAA Club Group.


The CAA Ed Mirvish Theatre will officially open to the public with the Canadian premiere of Harry Potter and the Cursed Child in May 2022. This will be the largest production of a play in Canadian theatre history and will launch this newest chapter in the venue’s 101-year history.


The agreement also includes existing naming rights to the CAA Theatre, branded CAA Lounges at the Princess of Wales Theatre and Royal Alexandra Theatre and exclusive rewards and deals on Canada’s best live theatre.


The partnership agreement was developed in collaboration between CAA SCO and Brands Amplified Inc, the exclusive partnership sales agency for Mirvish Productions.


For more information, please visit www.mirvish.com/caa

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MEDIA RELEASE: A new CAA study reveals over half of Ontario drivers have witnessed a close-call collision or traffic violation caused by distracted driving

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2 min

MEDIA RELEASE: A new CAA study reveals over half of Manitoban drivers have witnessed a close-call collision or traffic violation caused by distracted driving

A new study conducted by CAA Manitoba (CAA MB) shows that 59 per cent of Manitoba drivers have witnessed a close-call collision or distracted driving traffic violation. For many Manitobans, these close calls are fueling safety concerns, as 89 per cent of drivers in the province feel somewhat or very concerned about distracted driving. “Distracted driving is the leading contributing factor in fatal motor vehicle collisions in Manitoba,” says Ewald Friesen, manager of government and community relations at CAA Manitoba. “By raising awareness of the risks of distracted driving, we hope to do our part to save lives and increase safety." Distracted driving has a direct impact on road safety Manitoba’s ban on using hand-held devices while driving has been in effect since July 2010. However, distracted driving caused by technology continues to be a concern across the province. The survey found that 60 per cent of Manitoba drivers have been behind a driver in another vehicle who missed a traffic light change because that driver was distracted. “Safe driving requires focus and concentration.  It is always best to set up your navigation system and send your text messages before driving,” says Friesen, “Using this technology while driving is simply not worth the risk of potential charges and the danger it poses to both the driver and others on the road.” The survey also found that 51 per cent of Manitoba drivers stated that they had met the criteria for being distracted drivers in the past, with three per cent admitting to having been charged. While there can be many distractions on the road, the top five most concerning distractions for those surveyed are: 1. Holding a mobile device 2. Watching TV 3. Making a video call 4. Grooming 5. Wearing headphones or earbuds “It is always best to send your text messages and make your video calls before driving,” says Friesen, “Engaging in these behaviours is not only illegal, but they put the life of the driver and those around them at risk.” Manitobans believe fines, penalties and public education remain the most effective methods to combat distracted driving According to Manitoba Public Insurance (MPI), using a mobile device while driving is illegal. If ignored, this can result in a $672 fine and possible license suspension. The survey also found that 57 per cent of Manitoba drivers support increasing fines and penalties for distracted driving convictions. For more information, please visit https://www.caamanitoba.com/distracted The online survey was conducted by DIG Insights from January 22 to February 5, 2024, with 506 Manitoba drivers aged 18 and older. Based on the sample size of n=506 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.)

2 min

MEDIA RELEASE: CAA Awards the Dedication and Compassion of a School Zone Safety Ambassador

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