Featured Post from Augusta University

Augusta University experts talk the business of sports: Name, image and likeness deals start to reshape college athletics

Feb 3, 2022

2 min


The landscape of college athletics has changed greatly in the past year. For the first time ever, student athletes can now profit from the use their name, image and likeness.


It’s been a hot topic subject for years, and now it’s come to fruition. Dr. David Hunt is an associate professor at Augusta University’s Pamplin College of Arts, Humanities, and Social Sciences and also the faculty athletics representative at AU.


“It’s different for Division I and for Division II. For DI, there’s bigger audiences and they have bigger followings. But it isn’t D1, D2 and D3 specific; it just seems like people are willing to put more money into programs at the D1 level,” said Hunt.



While some may think NIL deals go to the most popular athletes, that’s not always the case.


“There are a lot of NIL opportunities for people who don’t have a huge number of followers, because it tends to hit a particular niche,” added Hunt.


It’s not just the notoriety on the court or playing field that can garner an NIL deal, but also a player's social media activity and number of followers. These can be a big tool for student athletes receiving compensation for outside business ventures.


“It can be cash or it can be in-kind payments. So for some influencers, companies just send them stuff in an effort to get them wearing it on their social media channels.”


Some schools and athletic programs have already negotiated deals for an entire team where all the players can benefit from it, but Hunt said it could lead to legal questions over potential conflict of interest deals.


“If a basketball program gets a NIL deal for the whole program with Adidas, can an individual player wear Under Armour? Can an athletic department even do that? It can be helpful and beneficial and monetarily advantageous for those students, but it’s not the students doing that,” said Hunt.


All the NIL deals, especially those where schools negotiated them, can be used as a recruiting tool to entice athletes to come play for their program. This could create a recruiting advantage for some states over other states.


“One university received NIL deals for every single female athlete. That is a huge advantage compared to other universities. So now some universities can recruit students based on the NIL opportunities and if the university has a support program for it, they can say we have a structure in place that you can take advantage of.”



This is an important and emerging topic happening in schools and athletic programs across America, and if you’re a journalist looking to know more, then let us help with your questions and coverage.


Dr. David Hunt is available to speak with media regarding student athletes now being able to profit from their name, image and likeness – simply click on his icon now to arrange an interview today.


You might also like...

Check out some other posts from Augusta University

1 min

#Expert Insights: Leaders share insights of Augusta University, Wellstar partnership at Health Connect South

In the two years since Augusta University and Wellstar Health System formally signed an agreement on August 30, 2023, the historic partnership has continued to evolve into a truly collaborative alliance. At its heart, the mission hasn’t changed: improving the health and wellbeing of all Georgians while educating and preparing the next generation of health care providers through access to world-class training. That was the message shared by Augusta University President Russell T. Keen, Medical College of Georgia at Augusta University Dean David C. Hess, MD, and former Wellstar President and CEO Candice L. Saunders at the recent Health Connect South conference held at the Georgia Aquarium in Atlanta. During their panel “Advancing Healthcare Through Public-Private Partnerships,” the three leaders – each instrumental in helping to create, implement and mold the historic partnership – shared with close to 1,100 attendees their insight into what makes the partnership beneficial for all and how it can be a model for advancing health care and health care education in Georgia and beyond. The full panel discussion is available for viewing here: It was an important event, and a full article is attached below as well. And if you're interested in learning more about the partnership between Augusta University and Wellstar, or connect with Augusta's President Russell T. Keen - simply click on his icon now to arrange an interview today.

2 min

Expert Research: Cyber-Enabled Education Operations: Towards a Strategic Cybersecurity Curriculum for the Social Sciences

Recently, Craig Albert, PhD, was published in the Journal of Political Science Education. The article, 'Cyber-Enabled Education Operations: Towards a Strategic Cybersecurity Curriculum for the Social Sciences,' looks into how U.S. cyber intelligence training is overly technical and should integrate political science and social science courses to build strategic thinkers who understand adversaries’ motives and policies, ultimately strengthening U.S. national security. Craig Albert, PhD, is a professor of Political Science and the graduate director of the PhD in Intelligence, Defense, and Cybersecurity Policy and the Master of Arts in Intelligence and Security Studies at Augusta University. His areas of concentration include international security studies, cybersecurity policy, information warfare/influence operations/propaganda, ethnic conflict, cyberterrorism and cyberwar, and political philosophy. View his profile here. Here's the abstract from the paper in Research Gate: Most cyber intelligence analysts within the United States Intelligence Community (USIC) typically enter the field with strong technical expertise, often derived from degrees in computer science or extensive technical training. However, a critical gap exists in education and training on the strategic dimensions of cyber threats. This paper advocates for the integration of cybersecurity-focused courses within social science disciplines, particularly political science, to cultivate strategic thinkers who can contribute effectively to the USIC. The inclusion of strategic policy coursework in political science curricula, as well as more broadly across social science programs, would better prepare students for careers in the USIC by deepening their understanding of the motivations, capabilities, and intentions of the United States’ strategic adversaries in cyberspace—specifically Russia, China, Iran, and North Korea. Such training would equip analysts with critical insights to improve their effectiveness in identifying, attributing, and mitigating cyber intrusions. Moreover, a stronger emphasis on the human behavior and policy dimensions of cybersecurity would enhance the overall competency of the USIC workforce, thereby strengthening U.S. national security policy. Looking to know more? Let us help. Craig Albert, PhD, is available to speak with media. Simply click on his icon now to arrange an interview today.

2 min

Expert Research: The Fourth Industrial Revolution, Artificial Intelligence and Domestic Conflict

Artificial Intelligence is often framed as a driver of innovation. But it also has the power to disrupt the very foundations of our societies. In a recent study, experts Craig Albert, PhD, and Lance Hunter, PhD, from Augusta University explored how AI, as part of the Fourth Industrial Revolution, could reshape economies, politics and security within states. Here are three key takeaways from the research: AI brings breakthroughs in health care, logistics and engineering, but also disrupts jobs and economies. Unmanaged disruption can fuel instability, widening inequality and increasing risks of unrest or domestic conflict. Governments must act now with retraining, adaptive policies and strong governance to harness AI’s benefits while reducing risks. Lance Hunter, PhD, is an assistant professor of political science with a background in international relations. His research focuses on how terrorist attacks influence politics in democratic countries and how political decisions within countries affect conflicts worldwide. Hunter teaches courses in international relations, security studies and research methods. He received his PhD in Political Science from Texas Tech University in 2011.   View his profile here. Craig Albert, PhD, is a professor of Political Science and the graduate director of the PhD in Intelligence, Defense, and Cybersecurity Policy and the Master of Arts in Intelligence and Security Studies at Augusta University. His areas of concentration include international security studies, cybersecurity policy, information warfare/influence operations/propaganda, ethnic conflict, cyberterrorism and cyberwar, and political philosophy. View his profile here. The question we face is not whether AI will transform society (it already is!) but how we will manage that transformation to strengthen rather than destabilize. What steps do you think policymakers should prioritize to prepare for this future? Here's the abstract from the paper in Research Gate: An emerging field of scholarship in Artificial Intelligence (AI) and computing posits that AI has the potential to significantly alter political and economic landscapes within states by reconfiguring labor markets, economies and political alliances, leading to possible societal disruptions. Thus, this study examines the potential destabilizing economic and political effects AI technology can have on societies and the resulting implications for domestic conflict based on research within the fields of political science, sociology, economics and artificial intelligence. In addition, we conduct interviews with 10 international AI experts from think tanks, academia, multinational technology companies, the military and cyber to assess the possible disruptive effects of AI and how they can affect domestic conflict. Lastly, the study offers steps governments can take to mitigate the potentially destabilizing effects of AI technology to reduce the likelihood of civil conflict and domestic terrorism within states. Read the full report here: Looking to know more? Let us help. Both Albert and Hunter are available to speak with media. Simply click on either experts icon now to arrange an interview today.

View all posts
Powered by