Will tourism bounce back as the Sunshine State gets ready for a post-COVID return?

The COVID-19 pandemic wreaked havoc on the globe, leaving few industries untouched in its wake.

Florida’s tourism industry was hit particularly hard, with resorts shuttered and millions of visitors to the Sunshine State canceling their vacation plans.

In fact, it’s estimated Walt Disney World lost more than $7 billion in 2020, all because of COVID.

But with Florida back open and visitors returning, what's next for hospitality and tourism? And how will organizations handle staffing, pricing, inflation and other issues?

If you are a journalist looking to cover the tourism sector in Florida, let us help. Peter Ricci is a clinical associate professor and director of the Hospitality and Tourism Management program in FAU’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media. Simply click on his icon to arrange an interview.