STORY: CAA named Canada’s most trusted brand across all age categories 

Gustavson Brand Trust Index also ranks CAA first in insurance for the fifth straight year .

​The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for 2022 in the annual Gustavson Brand Trust Index. This is the third consecutive year that CAA has topped the list, beating out several hundred other prominent international and Canadian brands.

CAA was the only company to finish in the Gustavson Top Ten across all age groups and grabbed first in brand trust among insurance companies for the fifth year running. 

Brand performance tends to vary by age, but CAA placed among the top 10 for people ages 35 and under, 35 to 55 years of age, and 55 years and older. CAA has been rated one of Canada’s top two most trusted brands in the index for six years running.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the seventh annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 412 prominent national and global companies and brands, across 33 industry sectors, on a range of brand value measures.  

Consumers are asked to assess their perception of the reliability, consistency, honesty, societal responsibility and integrity of the brands surveyed.