Experts in the Media: How to keep loyal customers in post-pandemic world

The COVID-19 pandemic forced many firms to revisit how they look after loyal customers.

Enforced border restrictions impacting many countries meant millions of people have been unable to redeem points or enjoy the privileges associated with customer loyalty programs.

But with the world opening back up two years later - how those loyalty programs need to adapt has become a hot topic for journalists covering business and travel.

Recently, the work of Hyunju Shin, Ph.D., associate professor of marketing at Georgia Southern University, was featured in Mirage, an article that detailed how big players like Singapore Airlines and Marriot managed to keep key customers still incentivized and loyal even though they were stuck at home.

If you're a reporter looking to know more  - then let us help.

Hyunju Shin, Ph.D, is available to speak with media - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.