Featured Post from ChristianaCare

ChristianaCare Earns IABC Silver Quill Award for Innovative Use of Technology to Connect Journalists and News Producers with Health Care Experts

Dec 8, 2022

4 min

ExpertFile-powered “Our Experts” site makes health experts findable and accessible to media at a click of a button



ChristianaCare and its collaborative partner ExpertFile have been recognized with a 2022 Silver Quill Award from the International Association of Business Communicators (IABC) for its "Our Experts" media database.


Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize – an “Award of Excellence” in the Communications Management, Media Relations category. The IABC Silver Quill Awards showcase business communication excellence and are acknowledged as among the most prestigious awards programs in the communications industry.


“I’m proud to accept the Silver Quill Award on behalf of our organization and our incredible Communications team, including our ExpertFile partners,” said Shane Hoffman, communications director at ChristianaCare. “The ‘Our Experts’ platform has given us next-level ways to engage our experts and share our knowledge as a trusted source of health care information. It has also helped us re-imagine the traditional online news room experience and turn it into a truly new and innovative way to serve the needs of both journalists and our community.”


IABC’s Silver Quill awards honor the dedication, innovation and passion of communicators on a global scale. Each entry is scored independently by evaluators who judge the award submission on factors that include: stakeholder analysis, strategic and tactical planning, quality of execution and measurable results.

Since launching in March 2021, the "Our Experts" media database has received more than 20,000 online visits and has resulted in more than 200 news stories.


“We are honored to earn this Silver Quill Award with our client, ChristianaCare,” said Peter Evans, CEO of ExpertFile. “Despite the pressures of the pandemic, their team collaborated closely with us to create a world-class program that continues to help a variety of audiences discover and connect every day with credible medical experts and groundbreaking research.”


Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search/digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines.


Awarding top honors “with distinction,” the IABC judging panel provided a number of detailed comments on the “ChristianaCare Experts Program”:


  • “Very well-done website. Nice content that is well organized and searchable. From planning and implementation to measurement afterward the program shows great work.”
  • “Great work in the time of COVID. Your knowledge of journalists and their challenges. during COVID was spot-on.”
  • “I liked the media advisories. Having been on both sides of the reporter/media relations thing, I like clear and simple. You achieved this!”
  • “If I were a reporter, the advisory would be invaluable when I needed an expert.”
  • “Very specific and focused on business-results. Great work here.”
  • “Very comprehensive! You thought of everything without getting bogged down in unnecessary details.”


Nearly 100 ChristianaCare experts are featured in the database today, and that number continues to grow.


“As communicators in health care, it has always been important for us to provide timely, accurate, easy-to-understand information to the communities we serve so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “The COVID-19 pandemic added an entirely new level of urgency to our role as communicators, and it made it even more important for us to build strong relationships with our partners in the news media so that they can deliver compelling, actionable health information to the community—from experts they can trust.”


The pandemic also highlighted the need to do more with less. ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts—amid rapidly increasing demand—without the need to add additional resources.


“With our partners at ExpertFile, we leveraged ExpertFile’s outstanding technology platform to create a database of our experts that helps reporters and news producers find the sources they need quickly, and it enables our team to nimbly manage their requests and facilitate interviews in a way that makes the absolute best use of our resources,” Hoffman said. “The ExpertFile team worked as our strategic thought partners throughout this process, and they’ve really embraced our desire for innovation that drives results. They’ve helped us to work smarter and do more without adding a lot of additional resources. Together, we’ve built a system and process that is helping us to communicate in new and better ways—and we’re just getting started.”


About ChristianaCare

Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute.


ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.


You might also like...

Check out some other posts from ChristianaCare

2 min

Forbes Ranks ChristianaCare Among America’s Best Employers for Women in 2024

ChristianaCare has been recognized as one of America’s Best Employers for Women by Forbes for 2024, marking the first time the company has received this prestigious recognition. In a survey of 150,000 women working for companies of at least 1,000 employees in the U.S., ChristianaCare ranked 150 on the list of 600 employers that were recognized. “This important recognition is a testament to our culture and the remarkable women who have chosen to build meaningful careers at ChristianaCare,” said Chris Cowan, MEd, FABC, ChristianaCare’s Chief Human Resources Officer. “Empowering women to succeed is integral to our culture and strengthens our organization. Together, we’ll continue to advance equity and inclusion in the workplace while transforming health and clinical care.” Forbes partnered with market research firm Statista, which surveyed employees on various aspects such as workplace environment, growth opportunities, compensation, diversity, parental leave, schedule flexibility and family assistance. ChristianaCare continues to cultivate a strong, inclusive, and diverse culture for women inside and outside the company by investing in professional development through its Women’s Employee Network (WEN) and providing a comprehensive benefits package that includes various flexible leave options for employees, including at least 12 weeks of paid parental leave. “Receiving this recognition from Forbes is an honor,” said Pamela Ridgeway, MBA, MA, SPHR, chief diversity officer and vice president of Talent and Acquisition at ChristianaCare. “In addition to offering workplace benefits such as paid maternity and paternity leave, ChristianaCare is firmly committed to empowering and advancing talented individuals within the workplace. Receiving this award for the first time signifies our unwavering dedication to ensuring that every individual has a voice and feels truly valued within our organization.” The Forbes recognition follows other national recognitions of ChristianaCare’s commitment to an inclusive workplace. Earlier this year, Forbes ranked ChristianaCare as one of the best employers for diversity in the U.S. Additionally, Forbes ranked ChristianaCare as the top health care employer for veterans in the United States. Both ChristianaCare’s Wilmington Hospital and Christiana Hospital have been named Leaders in LGBTQIA+ Healthcare Equality since 2012.

2 min

ChristianaCare, Delaware’s Largest Private Employer, Raises Minimum Wage to $16.50 an Hour

ChristianaCare has increased its minimum wage to $16.50 an hour effective July 21, 2024. The new $16.50 per hour minimum wage exceeds federal, Delaware, Maryland, New Jersey and Pennsylvania minimum wage rates. “At ChristianaCare, we are committed to creating health so that people can flourish, and that begins with our caregivers,” said ChristianaCare System Chief Operating Officer Ric Cuming, Ed.D., RN, NEA-BC, FAAN. “By investing in our caregivers and supporting their wellbeing, we support their ability to provide the very best care to our patients." ChristianaCare is the largest private employer in Delaware with nearly 14,000 employees. This is the second time in recent years that ChristianaCare has raised its minimum wage; in 2019, ChristianaCare was among the first health systems in the region to raise its minimum wage to $15/hour. This new increase to ChristianaCare’s minimum wage impacts approximately 850 caregivers who were below or near $16.50/hour. Download "It's important for us to lead by example in paying wages that support the financial wellbeing of our workforce,” said Chris Cowan, MEd, FABC, ChristianaCare’s Chief Human Resources Officer. "Substantially increasing wages is one way we continue to attract and keep top talent at all levels in this highly competitive market. By recognizing the valuable contributions of our caregivers, we can enhance staff retention, boost morale and support an exceptional experience for everyone we serve.” The increase is a part of ChristianaCare’s overall Total Rewards package for its caregivers, which includes a wide variety of benefits and support for caregivers and their families through all stages of life. Learn more about ChristianaCare’s Total Rewards here.

3 min

First in Delaware to Offer MR-Guided Ultrasound for Treatment of Essential and Parkinson’s Tremor

Revolutionary technology gives patients immediate relief from debilitating tremors without the need for invasive surgery. ChristianaCare is the first health care provider in Delaware to offer FDA-approved focused ultrasound treatment for people suffering from essential tremor and Parkinson’s disease. The new option – called MR-guided focused ultrasound – uses sound wave energy to destroy precise areas of brain tissue that is the source of the tremor. No surgical incision or anesthesia is necessary, and many patients experience immediate and significant reduction in tremors, which can make daily activities challenging. Dr. Martello explains that the procedure involves the use of high-frequency sound waves directed with pinpoint precision by magnetic resonance imaging to ablate, or burn, the focal point deep within the brain that is causing tremors. “This minimally invasive technology dramatically improves the lives of patients with essential tremor and tremor-dominant Parkinson’s who haven’t fully responded to traditional treatments,’’ said Justin Martello, M.D., director of the Parkinson’s and Movement Disorders Programs, and Focused Ultrasound Program at ChristianaCare. What is tremor? Tremor is a neurological condition that includes involuntary shaking or trembling movements in one or more parts of the body. It most commonly affects the hands and can make daily tasks such as writing, eating and using a computer or phone extremely difficult. Tremor affects approximately 1% of the population overall and 5% of adults age 60+. It is expected to increasingly impact Delawareans as the state’s population ages. Essential tremor is the most common type of tremor. It can occur at any age but is most common in older adults. Tremor is also the most well-known symptom of Parkinson’s disease. An estimated 1.5 million Americans suffer from Parkinson’s disease, a progressive neurodegenerative disease that affects movement and can also affect speech, balance and cognitive function. A newer, better option for patients who don’t respond to medications The procedure of MR-guided focused ultrasound involves the use of high-frequency sound waves directed with pinpoint precision by magnetic resonance imaging to ablate, or burn, the focal point deep within the brain that is causing tremors. Patients are fitted with a frame affixed to a specialized helmet that combines the focused energy of more than 1,000 high-frequency sonic beams directed through the skull. The treatment does not require cutting through the skull, or radiation, as in gamma knife technology. “Today, there are basically three options for managing tremor,” said Pulak Ray, M.D., of Delaware Neurosurgical Group and associate director of the Focused Ultrasound program. “The first is medication, which is effective and affordable for many patients, but its effectiveness tends to diminish over time. The second is deep-brain stimulation, which is the most invasive and costly treatment option. The newest is MR-guided ultrasound, which tends to be the preferable option for most patients who do not respond well to medication, because it is a simple, non-invasive outpatient procedure that is highly effective, safe and produces instant results.” Benefits of MR-guided Focused Ultrasound MR-guided focused ultrasound reduces tremor immediately, with shorter recovery time, lower risk of side effects and lower associated health care expenses compared to surgical alternatives. This treatment dramatically improves patient experience and quality of life for people with Parkinson’s disease or essential tremor. For many patients, MR-guided ultrasound reduces their dependence on caregivers to assist with activities of daily living. Candidates must first undergo a CT scan to ensure a skull density sufficiently thick to accommodate the procedure. The patient is awake during the procedure and situated within an MRI machine for real-time imaging of the brain. The physician tests the precise location by heating the area, then ensuring the patient is able to control tremors by tracing lines on a spirograph. At that point, the physician then permanently ablates the focal point, usually a sphere a few millimeters in length. “Our team is very excited to bring this technology to Delaware and to open up access to potentially life-changing treatment that until now has required long wait times and significant travel for patients,” said Kim Gannon, M.D., Ph.D., medical director of the comprehensive stroke program and physician executive of Neuroscience Service Line at ChristianaCare. “Many tremor patients have suffered for years or even decades with this debilitating and progressive condition and helping them live a more active and independent lifestyle is extremely rewarding.” MR-guided focused ultrasound is covered by Medicare and most insurance plans.

View all posts
Powered by