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MEDIA RELEASE: CAA Insurance Company Launches New Brand Identity and Marketing Campaign Focused on Making Things Better

Mar 20, 2023

2 min


CAA Insurance Company has launched a comprehensive, consumer-facing brand identity for the first time in its 49-year history. This brand identity includes a new tagline, positioning, and brand story that will be supported by a marketing campaign composed of television, radio, online commercials and social media.


"Our goal is to keep policyholders safe and continue to build trust with Canadians," says Matthew Turack, group president CAA Insurance. "As we continue to grow in both the direct-to-consumer and broker channels, it's important to showcase what makes CAA Insurance Company different."


The new brand identity reflects CAA Insurance's commitment to delivering a better, more human experience in insurance, delivered in a clear and kind way. The new tagline, 'CAA Insurance Company - Making Things Better™,' reflects this approach.


"Our brand marketing campaign focuses on relatable everyday moments that deliver information with empathy, reassurance, honesty, and some humour to connect with our target audiences," says Rhonda English, chief marketing CAA Club Group of Companies. "By creating a unique voice that speaks with care and concern, we are able to easily show the CAA Insurance brand's personality."


The new brand platform evolved from the CAA Club Group brand platform Driven by Good ™, which was launched last year. CAA Insurance follows the same strategy of being an organization that places the consumer at the centre of everything we do and strives to be a positive force for good because it’s the right thing to do.


CAA Insurance offers both home and auto insurance coverage. The company has always made business decisions based on what is best for our policyholders and consumers.


The company proactively and unexpectedly finds new ways to do more for its policyholders as a partner, always putting their best interests above all else and delivering unexpected value and unique offerings to our customers and brokers.


CAA Insurance's unique offerings include CAA MyPace™, Canada's only pay-as-you-go insurance payment program.


"We are focused on modernizing insurance by championing fairness and creating products, programs and discounts that add value to people’s lives," adds Turack. "Our new brand campaign is a testament to our commitment to lead the insurance industry by always doing the right thing.”


Watch the brand spots here www.makingthingsbetter.com


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2 min

MEDIA RELEASE: Avoid the Winter Wallop: CAA, Toronto Police Service and OPP team up with winter weather readiness tips.

Almost one month before the official start of winter and CAA South Central Ontario (CAA SCO), Toronto Police Service (TPS) and Ontario Provincial Police (OPP) are joining forces to keep drivers safe before winter weather blows in with full force. The three organizations are teaming up to help inform Ontario drivers that now is the time to install winter tires, check their car batteries, and stock their cars with emergency car kits that include essentials for the winter months. “Ontario winters can be unpredictable, and snowstorms can hit suddenly. It’s always best to prepare ahead of time in case driving conditions become hazardous,” says Nadia Matos, manager of external communications, CAA SCO. “There’s no time like the present to ensure your safety before getting on the road.” Driving behaviour is the most important factor in ensuring safe driving operations in winter weather. "Road safety is everyone’s responsibility,” says Sergeant Murray Campbell, Toronto Police Service. “With fewer daylight hours and reduced visibility, we are urging everyone to remain vigilant, be aware of other road users, drive according to the weather conditions, ensure vehicle lights are on, and plan ahead to allow for extra travel time.” The organizations continue to reinforce last year’s amendments to the Highway Traffic Act, including the illegal passing of snowplows working in echelon on Ontario highways. “Not only is passing these plows illegal, but it is also incredibly dangerous,” says Sergeant Ted Dongelmans, Ontario Provincial Police. “Offenders may face a fine ranging from $150 to $1,000 if found passing a snowplow while they are clearing the roads.” Before heading out on the road this winter, motorists can download and use the 511 app to check the weather and road conditions before they leave home. The 511 app can be found at 511on.ca or in the app store on their mobile devices. For a safer trip this Winter, CAA, TPS and OPP are sharing the following motorist tips: • Test your car battery. If necessary, replace it before it fails. CAA SCO will test Members’ batteries free of cost during a service call. • Pack a fully stocked emergency car kit. The kit should include a flashlight, extra batteries, warning devices (e.g., flares, reflective vests/strips), a first aid kit, blankets, jumper cables, non-perishable food and water, and a phone charger. Be sure to always keep an ice scraper, small shovel, and snow brush handy in your car. • Service your vehicle. Have your brakes checked, oil changed and top up your windshield washer fluid and any other fluids that are getting low. • Keep your gas tank at least half full at all times. Cold weather causes condensation in the system, which can lead to fuel-line freeze-up and prevent a car from starting. • Check your lighting system. Ensuring you have full lighting is very important in the winter months. Check your headlights and signal lights to ensure they work correctly.

3 min

MEDIA RELEASE: Are you Ready for Winter Driving? CAA Manitoba shares winter weather readiness tips

As the cold weather begins to roll in, CAA Manitoba (CAA MB) is encouraging Manitobans to prepare themselves and their vehicles accordingly for the winter season. “All too often, motorists wait until the first snowfall before preparing their vehicles for winter driving,” says Nadia Matos, manager, external communications for CAA Manitoba. “Now is the time to get your winter tires on and check that your car battery will last the winter months. Even a fully charged battery can lose power when the temperature dips below 0° Celsius.” CAA Manitoba has compiled a list of winter readiness tips for Manitobans to help them prepare for the winter season. • Install winter tires for better traction – On cold and snowy roads winter tires can help reduce your breaking distance by up to 25 per cent. Members can call CAA before Nov. 30 to have our mobile tire service change them for you at home for a fee. • Test your car battery - If necessary, replace it before it fails. Even a fully charged battery can lose up to 30 per cent charge in temperatures below zero. CAA Manitoba will test Members’ batteries free of cost during a service call. • Ensure you have an emergency car kit – Your kit should have water, non-perishable food, jumper cables, blankets, a flashlight, batteries, waterproof matches, candles, and cat litter to help create traction under your tires. Add extra mitts, hats, socks and footwear to your emergency kit. • Have your brakes checked - If you’ve noticed any change in the feel of your brakes, or if they’re squealing or grinding, it may be time to have them serviced. With black ice and unpredictable weather, having good brakes can mean the difference between stopping and sliding. • Check your block heater- When you park– is your outdoor plug drawing power? Is your extension cord working with no missing prongs or exposed wires? • Check your lighting system - Make sure all your interior and exterior lights are working. For safe driving, ensure your headlights are aimed correctly. • Top up your fluids - Keep extra fluid in your trunk. Make sure it’s rated for -40ºC. Don’t let your gas drop below half full. • Inspect your wiper blade – Check the condition of your blades if you notice streaking on the windshield. Check for fraying or cracking and remove worn wiper blades and replace them with new ones. • Ensure you have the appropriate winter tools - Keep an ice scraper, small shovel and snow brush handy in your car at all times. While it’s important to make sure your vehicle is ready to go, it’s also important for drivers and passengers to be prepared in case of an emergency or if you are stranded. Some additional ways to be prepared include: Have a cell phone battery bank and keep it on you, as well as a charging cable that connects your phone to your vehicle. • Download and register for the CAA app and keep your CAA membership card in your wallet or vehicle so you always know how to contact CAA Manitoba if you are stranded. • Check Manitoba 511.ca for road conditions and closures if you head into a rural area. • Always tell your loved ones where you plan to go and what your route is before leaving on a longer trip in your vehicle. “Member safety is always our top priority at CAA Manitoba,” says Matos. “There’s no better time than the present to ensure you, your loved ones and your vehicle are ready to drive safely this winter season.” For more information about driving safely in winter conditions, please visit our Safe Winter Driving page at caamanitoba.com.

3 min

MEDIA RELEASE: CAA honours Waterloo Regional Police Service and School Safety Patrol program partner with Achievement Award

[ Deputy Chief Jen Davis, Police Chief Mark Crowell, Catherine Conoboy WRPS SSP Program Coordinator, Deputy Chief Eugene Fenton, Leslie Rocha, CAA SCO ] CAA South Central Ontario (CAA SCO) is proudly awarding Catherine Conoboy, a civilian professional with the Waterloo Regional Police Service (WRPS), with the CAA School Safety Patrol® (SSP) Program Achievement Award for her outstanding contribution and dedication to the program. As the Corporate Events Coordinator for WRPS, Conoboy has trained CAA School Safety Patrollers for 23 years, demonstrating her unwavering dedication to student safety since 2001. As part of her passion for educating the youth in her community, Conoboy organizes an annual mass training event every September, training between 1,000 to 1,200 student Patrollers at each event. “Conoboy’s commitment to the CAA School Safety Patrol program over the past two decades has been exceptional. Her leadership, collaboration with key partners, and dedication to student safety are the cornerstones to this program’s success,” says Leslie Rocha, community program consultant at CAA SCO, “Whether organizing appreciation events or securing support from local groups or governments, her passion for student safety and community engagement shines through.” In Waterloo Region, during the 2024/2025 school year, 90 schools registered for the program – 46 more schools than in the school year prior. Together with the Student Transportation Services of Waterloo Region, Conoboy has encouraged and promoted schools to participate in SSP training. “We are extremely proud to see Catherine being honoured with an award that recognizes her exemplary work and commitment to public safety,” said Cherri Greeno, Director of Corporate Affairs for the Waterloo Regional Police Service. “Through this program, Catherine has shown her dedication and passion to building community relationships while improving the health and safety of thousands of youth within Waterloo Region.” Every year, CAA SCO recognizes community partners across Ontario with the CAA School Safety Patrol Program Achievement Award, given to a road safety advocate who embodies their commitment to the program’s mission of keeping school zones safe. “CAA always advocates for the safety of our communities and the children and pedestrians that reside within them,” says Rocha. “We continue to work alongside our community and police partners to empower elementary school students to help keep themselves safe when travelling to and from school.” The CAA School Safety Patrol program was developed in 1929 to protect, educate, and empower elementary school children on safe road-crossing practices. With more than 90 years of proven experience in teaching road safety and children’s safety in school zones, the program gives Patrollers an acute awareness of road safety and gives them the tools to help them stay safe as they travel to and from school.   To help make the program a success, Conoboy also works closely with the local bussing consortium, Waterloo Regional Police, Fire Services, and Paramedics to ensure Patrollers are trained to be safety advocates in their communities. “Year after year, Conoboy’s ability to foster these critical relationships ensures the SSP program runs smoothly and effectively,” says Rocha. Waterloo Regional Police Service has participated in the SSP program for over 30 years. Since its start, the CAA School Safety Patrol program has helped keep students safe in school zones. Every year, approximately 800 schools in Ontario participate in the CAA SSP program, which CAA SCO delivers with local partners. For more information, visit www.caaschoolsafetypatrol.com

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