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MEDIA RELEASE: CAA Insurance Company Launches New Brand Identity and Marketing Campaign Focused on Making Things Better

Mar 20, 2023

2 min


CAA Insurance Company has launched a comprehensive, consumer-facing brand identity for the first time in its 49-year history. This brand identity includes a new tagline, positioning, and brand story that will be supported by a marketing campaign composed of television, radio, online commercials and social media.


"Our goal is to keep policyholders safe and continue to build trust with Canadians," says Matthew Turack, group president CAA Insurance. "As we continue to grow in both the direct-to-consumer and broker channels, it's important to showcase what makes CAA Insurance Company different."


The new brand identity reflects CAA Insurance's commitment to delivering a better, more human experience in insurance, delivered in a clear and kind way. The new tagline, 'CAA Insurance Company - Making Things Better™,' reflects this approach.


"Our brand marketing campaign focuses on relatable everyday moments that deliver information with empathy, reassurance, honesty, and some humour to connect with our target audiences," says Rhonda English, chief marketing CAA Club Group of Companies. "By creating a unique voice that speaks with care and concern, we are able to easily show the CAA Insurance brand's personality."


The new brand platform evolved from the CAA Club Group brand platform Driven by Good ™, which was launched last year. CAA Insurance follows the same strategy of being an organization that places the consumer at the centre of everything we do and strives to be a positive force for good because it’s the right thing to do.


CAA Insurance offers both home and auto insurance coverage. The company has always made business decisions based on what is best for our policyholders and consumers.


The company proactively and unexpectedly finds new ways to do more for its policyholders as a partner, always putting their best interests above all else and delivering unexpected value and unique offerings to our customers and brokers.


CAA Insurance's unique offerings include CAA MyPace™, Canada's only pay-as-you-go insurance payment program.


"We are focused on modernizing insurance by championing fairness and creating products, programs and discounts that add value to people’s lives," adds Turack. "Our new brand campaign is a testament to our commitment to lead the insurance industry by always doing the right thing.”


Watch the brand spots here www.makingthingsbetter.com


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STORY: CCG wins prestigious IT innovation award

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3 min

MEDIA RELEASE: A new CAA study reveals over half of Ontario drivers have witnessed a close-call collision or traffic violation caused by distracted driving

A new study conducted by CAA South Central Ontario (CAA SCO) shows that over half of Ontario drivers (66 per cent) have witnessed a close-call collision or traffic violation caused by distracted driving. For many Ontarians, those close calls are fueling safety concerns. Ninety-one per cent of drivers in the province feel somewhat or very concerned about distracted driving, a number that remains unchanged from 2023. “Distracted driving continues to be a leading factor in collisions on highways and city roads,” says Michael Stewart, community relations consultant for CAA SCO. “We continue to raise awareness of the risks associated with using your mobile device or in-vehicle technology while driving.” Distracted driving has a direct impact on road safety Ontario’s ban on using hand-held devices while driving has been in effect since October 2009. Despite this ban, distracted driving is still a common sight on our roads. The survey found that 63 per cent of Ontario Drivers have been behind a driver in another vehicle who missed a traffic light change because that driver was distracted. "It takes only a split second of inattention to cause a close call or even a tragic collision. Staying focused behind the wheel is not just a personal responsibility but a crucial act of safety for everyone on the road,” adds Stewart. The survey also found that 42 per cent of Ontario drivers stated that they had met the criteria for being distracted drivers in the past, with two per cent admitting to having been charged. While there can be many distractions on the road, the top five most concerning distractions for those surveyed are: 1. Holding a mobile device 2. Watching TV 3. Making a video call 4. Grooming 5. Typing a destination into a GPS or navigation app “Safe driving requires focus and concentration. It is always best to set up your navigation system and send your text messages before driving,” says Stewart, “Using this technology while driving is simply not worth the risk of potential charges and the danger it poses to both the driver and others on the road.” Ontarians believe fines and penalties remain the most effective methods to combat distracted driving Ontario drivers can face a minimum fine of $615 up to $1,000, three demerit points and a three-day licence suspension for their first conviction of distracted driving. According to survey data, 60 per cent of drivers support increasing fines and penalties for distracted driving convictions – however, only 32 per cent were aware of all the penalties that come with your first conviction. “As we continue to see a trend in these behaviours behind the wheel, we understand the public’s concern and desire for stronger repercussions,” says Stewart. “CAA SCO will continue to advocate for road safety through education and community member insights to help us create safer roads for all.” For more information, please visit www.caasco.com/distracted  DIG Insights conducted the survey from January 22 to February 5, 2024, as a follow-up to research to previous CAA reports. The online survey was conducted with 1,513 Ontario drivers aged 18 and older. Based on the sample size of n=1,513 and with a confidence level of 95%, the margin of error for this research is +/- 2%.)

2 min

MEDIA RELEASE: A new CAA study reveals over half of Manitoban drivers have witnessed a close-call collision or traffic violation caused by distracted driving

A new study conducted by CAA Manitoba (CAA MB) shows that 59 per cent of Manitoba drivers have witnessed a close-call collision or distracted driving traffic violation. For many Manitobans, these close calls are fueling safety concerns, as 89 per cent of drivers in the province feel somewhat or very concerned about distracted driving. “Distracted driving is the leading contributing factor in fatal motor vehicle collisions in Manitoba,” says Ewald Friesen, manager of government and community relations at CAA Manitoba. “By raising awareness of the risks of distracted driving, we hope to do our part to save lives and increase safety." Distracted driving has a direct impact on road safety Manitoba’s ban on using hand-held devices while driving has been in effect since July 2010. However, distracted driving caused by technology continues to be a concern across the province. The survey found that 60 per cent of Manitoba drivers have been behind a driver in another vehicle who missed a traffic light change because that driver was distracted. “Safe driving requires focus and concentration.  It is always best to set up your navigation system and send your text messages before driving,” says Friesen, “Using this technology while driving is simply not worth the risk of potential charges and the danger it poses to both the driver and others on the road.” The survey also found that 51 per cent of Manitoba drivers stated that they had met the criteria for being distracted drivers in the past, with three per cent admitting to having been charged. While there can be many distractions on the road, the top five most concerning distractions for those surveyed are: 1. Holding a mobile device 2. Watching TV 3. Making a video call 4. Grooming 5. Wearing headphones or earbuds “It is always best to send your text messages and make your video calls before driving,” says Friesen, “Engaging in these behaviours is not only illegal, but they put the life of the driver and those around them at risk.” Manitobans believe fines, penalties and public education remain the most effective methods to combat distracted driving According to Manitoba Public Insurance (MPI), using a mobile device while driving is illegal. If ignored, this can result in a $672 fine and possible license suspension. The survey also found that 57 per cent of Manitoba drivers support increasing fines and penalties for distracted driving convictions. For more information, please visit https://www.caamanitoba.com/distracted The online survey was conducted by DIG Insights from January 22 to February 5, 2024, with 506 Manitoba drivers aged 18 and older. Based on the sample size of n=506 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.)

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