Featured Post from University of Florida

Predicting the post-pandemic desires for the Latin music industry

Jul 6, 2023

2 min

Coachella, identified as a mega-festival universe, decided on a diverse 2023 roster with artists like Becky G, Kali Uchis, and Rosalía. Bad Bunny, last year’s most-streamed global artist, made history as the festival’s first Spanish-language headliner. It also marked the first year since Coachella’s founding in 1999 that none of the headliners were white.

José Valentino Ruiz-Resto, an assistant professor in the School of Music at the University of Florida, co-authored a paper for the Journal of Arts Entrepreneurship Education, which focused on how the music industry would evolutionarily change after the pandemic and ultimately predicted the 2023 Coachella trend.

“The rise of Latin artists/headliners at festivals like Coachella is really a reflection of what has been happening in the music industry for the past two decades,” said José Valentino Ruiz-Resto who is also the program coordinator of Music Business & Entrepreneurship at UF.

Ruiz-Resto’s research showed that the post-Covid era music industry would encourage more people to stay home and listen to music digitally, but the traditional Latin music experience is an outlier to this.

The world-renowned multi-instrumentalist explains, "In order for concerts and festivals to maintain success, they needed to branch out to other markets to bring in those people who were still very much passionate about experiencing music in a live context.”

Although this shift was initiated by the pandemic, it has been patiently anticipated by Ruiz-Resto for over 23 years, starting with the founding of the Latin Grammys in 2000.

“Because the amount of production within the Latin recording academy is almost equivocal to that of all of the other genres in the American market combined. Latin music is the No. 1 meta genre in the music industry in terms of sales and fan support,” Ruiz-Resto, now a four-time Latin Grammy Award winner, said.

Ruiz-Resto's data predicted the need for a stronger focus on the Latin music enthusiasts who still actively go to concerts like Coachella, “In order for Coachella to ultimately succeed in the post-Covid era and attract people, they needed to bring in artists like Bad Bunny.”

This historic Coachella moment followed an announcement from the Recording Industry Association of America, stating that Latin music revenues in the United States were at an all-time high, exceeding over $1 billion in 2022. All of this was no surprise to Ruiz-Resto, who observes, researches and directly participates in the Latin music industry.

“Now bigger shows are catching up to what has been the largest-selling music market for years. It’s a testament to how positively Latin American cultures are inspiring listeners across the U.S.”

By Halle Burton

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José Valentino Ruiz

Assistant Professor

José Valentino Ruiz is a Grammy® and Emmy® award winner who is an authority in music business and entrepreneurship.

Innovation and Technology in MusicMusic ProductionSocial Impact of Music EntrepreneursArts/Music EntrepreneurshipMusic Business Practice

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Mar 22, 2026

3 min

A year after liftoff: UF scientist reflects on historic space flight and the future of biology beyond Earth

One year after his pioneering flight aboard Blue Origin’s New Shepard rocket, University of Florida space biologist Rob Ferl, Ph.D., is still processing what it meant — not just for his career, but for science itself. “What stands out the most is just the overwhelming gratitude,” Ferl said. “It was such an amazing opportunity for a scientist to go to space and actually do science.” Ferl, a professor in UF’s Horticultural Sciences Department, Director of the Astraeus Space Institute, and Assistant Vice President of Research, became one of the first space biologists to fly alongside his own experiment — a moment that marked a new era in researcher-led missions. His suborbital journey provided a rare opportunity to study how terrestrial biology responds to the very first moments of spaceflight. “For decades, space biology has relied on professional astronauts to carry out experiments designed by scientists on Earth,” Ferl explained. “But to truly understand how biology works in space, I believe you - as the scientist - have to be there. You have to feel the environment.” This September, Ferl and longtime collaborator Anna-Lisa Paul, Ph.D., will be back at Blue Origin’s West Texas launch site, continuing their work with a new series of plant experiments. Ferl and Paul, who directs UF’s Interdisciplinary Center for Biotechnology Research and is a professor in Horticultural Sciences, are tracking fluorescently tagged genes in Arabidopsis plants to study how gene expression changes during the rapid shift from Earth’s gravity to the microgravity of spaceflight and back again. It’s a full-circle moment for Ferl, who remains deeply engaged in the same questions that sent him to space a year ago. Unpacking the Transition from Earth to Space Ferl’s experiment focused on the early metabolic responses of plants during the critical transition from Earth’s gravity to the weightlessness of space. “The scientific community has accumulated plenty of data comparing biology in orbit with that on Earth,” he said. “But we’ve known almost nothing about what happens in those first few minutes as organisms enter space and are exposed to microgravity.” Initial results from the flight reveal intense metabolic changes in the early moments of spaceflight. These changes are distinct from, but connected to, the long-term adaptations seen in orbit. Early Findings, Future Impact While the data from Ferl’s experiment are still on the way to being published, the findings are already shaping the direction of ongoing research. The work contributes to a growing understanding of how terrestrial life, from plants to humans, shares fundamental pathways in responding to the space environment. “This has real implications for the future of space missions,” Ferl noted. “As we send more people and more biology into space in support of exploration, we need a comprehensive understanding of how living systems adapt — right from the start.” Ferl and his team will return to Blue Origin’s launch site in Texas in September to continue their research, sending an uncrewed payload of plants into suborbital space. The flight carries no humans—but it does carry an automated experiment designed to advance their understanding of plant biology in space. It’s part of a broader effort to refine what Ferl calls “researcher-tended missions.” A New Course for UF Space Science The mission has not only shaped the trajectory of Ferl’s research, it has also energized Astraeus and the university’s space biology efforts. “This is about building a new kind of science culture,” Ferl said. “One where the scientists are embedded in every part of the mission, from experiment design to the moment of launch.” As the one-year anniversary of his flight approaches, Ferl remains focused on pushing the boundaries of what science in space can be. But he hasn’t forgotten the magnitude of the moment. “Even a year later,” he said, “the most powerful thing I feel is just: thank you. Thank you for the chance to go, to see it for myself, and to bring that knowledge back to Earth.”

Mar 18, 2026

3 min

How a UF reading program is reaching classrooms worldwide

For more than 25 years, Holly Lane, Ph.D., has been laser-focused on a global educational goal: to ensure that students worldwide have access to information about reading. Her passion project, known as the University of Florida Literacy Institute, or UFLI, has already improved the literacy skills of more than 10 million children. What began as a modest classroom tool now has a Facebook community of over 273,000 members; 18 million online toolbox views; and more than 500,000 instructional manuals in classrooms. And as the UFLI brand gains traction, Lane continues to champion what the acronym means and why the program has been so life-changing. “When you learn to read, you fly,” said Lane, who serves as the UFLI director and a professor of special education at UF. UFLI is an ongoing effort by UF faculty and students to improve literacy outcomes for struggling students by addressing two key areas: reader development and teacher development. The program began in 1998 as a tutoring model for beginning readers working with Lane’s pre-service teachers. The idea was that, if teachers understood how to employ effective, evidence-based practices in a one-on-one tutoring session, they could transfer those skills to their small-group or classroom instruction. However, some teachers struggled to make that transition, so a dedicated small-group lesson model was created. That foundation eventually expanded into a dyslexia support program and caught the attention of a surprising partner, best-selling author and philanthropist James Patterson. Known worldwide for his literacy advocacy and generous support of reading initiatives, Patterson has become a key benefactor for the program. When the COVID-19 pandemic hit, a challenge turned into a breakthrough. UFLI started its Virtual Teaching Resource Hub and, in the first week, about 70,000 teachers visited the site and downloaded materials. The turning point came when a school in St. Augustine reached out to UFLI, asking for professional development. “I said, ‘Well, what if we planned the lessons for you instead of teaching you how to plan these lessons?’” Lane said. What followed was what Lane called her “accidental phonics program.” “They ended the year with the best scores they'd ever seen, better than their pre-COVID scores, and that was unheard of,” Lane said. That success led to an effective district-wide pilot in Alachua County with 21 elementary schools. UFLI leaders decided to publish the contents of the program and create a manual that individual teachers could purchase. This concept boomed, and the program even made waves overseas. “Starting with the virtual teaching hub… we had a huge following in Perth and in Melbourne, and now we have an Australian edition of the manual,” Lane said. “We’ve been in every state and every Canadian province and territory, but we're also now in something like 60-some other countries.” Patterson has continued his support by directing efforts toward expanding UFLI’s reach in Florida, aiming to bring the program to every district in the state. Looking ahead, Lane is especially excited about UFLI’s new technology. “We're calling it our assessment and planning portal,” Lane said. “Teachers assess two skills a week, and they enter their data into this program and it spits out small-group lesson plans for the following week that target specific needs of their students.” The data input system is highly advanced, requiring the teacher to simply hold up work in front of a webcam, and the system then reads the student handwriting and imports the data. The program’s structure also ensures that students apply new concepts daily and revisit them regularly. But behind it all is a deeply connected community. For Lane, the success of UFLI boils down to people. “We have an amazing team here,” Lane said. “If anything, that's my superpower, finding really good people who are really good humans but also really good at what they do.” For more information about UFLI, visit ufli.education.ufl.edu.

Mar 17, 2026

2 min

Workplace jargon hurts employee morale, collaboration, study finds

You’ve probably heard it before in a meeting: “Let’s touch base offline to align our bandwidth on this workflow.” Corporate jargon like this is easy to laugh at — but its negative impact in the office can be serious. According to a new study, using too much jargon in the workplace can hurt employees’ ability to process messages, leading them to experience negative feelings and making them feel less confident. In turn, they’re less likely to reach out and ask for or share information with their colleagues. “You need people to be willing to collaborate, share ideas and look for more information if they don't understand something at work,” said Olivia Bullock, Ph.D., an assistant professor of advertising at the University of Florida and co-author of the new study. “And jargon might actually be impeding that information flow across teams.” Age made a difference, though. Older workers had a harder time processing jargon, but were more likely to intend to ask for more information to clarify the message. Younger employees were less likely to seek and share information when confused by jargon. “It gives credence to the idea that younger people are more vulnerable to these workplace dynamics,” Bullock said. “If you're onboarding younger employees, explain everything clearly.” Bullock and her co-author, Tiffany Bisbey, Ph.D., an assistant professor at George Washington University, published their findings Aug. 25 in the International Journal of Business Communication. An expert in communication research, Bullock has long studied jargon’s negative effects for talking about health and science. Then, faced with jargon in her own work, she started to ask how these arcane, technical words might get in the way of a smooth workplace. To find out, Bullock surveyed nearly 2,000 people who were told to imagine they had just started a new job and received an email with important directions. Half had to navigate a jargon-filled message about “intranets” and “EFT” payments. The other half had that jargon translated back into plainer language. The message packed with jargon, not surprisingly, made it harder for people to process the information, which can throw off an entire workday. “It doesn't just make them feel bad about the information they've been given. It makes them feel bad about themselves,” Bullock said. The study then asked people how they would respond to the jargon. The impenetrable language made them feel insecure and less likely to ask for help right when they needed it the most. “They weren’t as willing to collaborate,” Bullock said. “If you can’t ask for more information or share that information downstream, you’re creating silos, and that’s disrupting your workflow and environment.” Having studied jargon for so long, Bullock has one piece of advice for employers and employees alike. “Always reduce jargon,” she said. “The benefit of using jargon doesn’t outweigh the cost.”