Featured Post from ExpertFile

ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?

Oct 23, 2023

5 min

Only just a few months after their win of an IABC Gold Quill Award (shared with ExpertFile), the ChristianaCare healthcare communications and digital team has once again made major moves to make their organization even more accessible to the community with the launch of their new ChristianaCare Speakers Bureau.


As one of the leading healthcare systems in the United States, Delaware based ChristianaCare is home to a wide variety of medical experts. Now live, the ChristianaCare Speakers Bureau features 80 experts who are currently available for speaking engagements on a wide variety of health topics including: Aging and Senior Health, Cancer, Children’s Health, COVID-19, Diabetes, Pregnancy and Childbirth. Sports Medicine, Stroke, Weight Management and Women’s Health.


Designed with the ExpertFile platform, the ChristianaCare Speakers Bureau provides easy discovery and access to experts, including their biographies, downloadable photographs, samples of past presentations, languages spoken and more. The site can be viewed here.




Screenshot from the new ChristianaCare Speakers Bureau launched Aug. 2023.  The site provides easy discovery and access to experts, with the ability to search by topics and keywords.  Detailed profiles for experts include biographies, downloadable photographs, samples of past presentations, languages spoken and more.   


How a Speakers Bureau boosts thought leadership


A Speaker's Bureau is an initiative within an organization that assembles a team of expert speakers who can represent the organization and speak authoritatively on its behalf.  While media appearances are often the core focus for experts in organizations, a Speakers Bureau opens up additional opportunities to speak at events such as in-person conferences, webinars, podcasts. Speakers ideally represent a diverse group of professionals from within the organization, and can share their knowledge, insights, and experiences on a range of topics relevant to the organization's mission, values, and field of work. Through event appearances, these experts help to enhance the organization's visibility, foster community engagement, and solidify the organization's reputation as a thought leader in its field. Speakers Bureaus provide effective and efficient way to promote the organization's initiatives, achievements, and viewpoints to the wider public.


Creating New Connections Between Experts and the Community


Following a string of successes that followed the launch of their ChristianaCare Experts site that resulted in major increases in national media coverage and SEO performance, the formation of a Speakers Bureau was a smart move that will further extend the reach of the ChristianaCare brand.  Events provide an excellent way to connect meaningfully with a wider audience to help ChristianaCare make progress on key goals such as delivering effective community health education and improving healthcare equity.


“At ChristianaCare, our mission of service to the community includes a commitment to provide timely, accurate health information so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications. “Through our new speakers bureau, we’ve expanded our capacity to meet these needs in the community.”


The Benefits of a Speakers Bureau


Given the fragmentation of traditional media channels and the massive growth in events such as webinars and podcasts, Speakers Bureaus are fast gaining popularity as a proven way to personify your organization and build a stronger connection to your brand.  So far the ChristianaCare Speakers Bureau appears to be off to a solid start. 


"We had a huge response to our media release when we launched earlier this week and in the first day alone we had multiple organizations sending speaking opportunities for our medical experts.  We're also seeing a great response internally as more of our experts requested to join the Speakers Bureau once it went live," said Hiran Ratnayake, Senior Manager of Media Relations at ChristianaCare who played a key role in developing the Speakers Bureau with his colleagues Shane Hoffman, Communications Director and Tom Hendrich - Senior Digital Content Editor at ChristianaCare.  


Is a Speakers Bureau Right For Your Organization?


Here are some key benefits to consider in determining if a speakers bureau makes sense for your organization:


Bolsters Community Engagement: An active Speaker's Bureau helps create a bridge between your organization and the community you serve.


Promotes Diversity and Inclusion: A Speaker's Bureau offers an exciting opportunity to showcase the diverse voices and unique experiences within your organization.


Enhances Organizational Visibility: The increased exposure at events can lead to greater recognition in the industry, more opportunities for collaborations, and ultimately, a wider reach for your healthcare services. It also is a proven way to boost SEO pagerank and domain authority in search engines and also provides a lot of additional content for your social channels.


Develops Professional Skills: For healthcare professionals who participate, a Speakers Bureau offers an excellent opportunity to develop public speaking skills, foster leadership abilities, and establish themselves as thought leaders in their respective fields.


Facilitates Knowledge Sharing: A Speaker's Bureau cultivates a more dynamic learning environment, which can lead to new ideas, innovations, and improved patient care within your organization.


Strengthens Crisis Management Readiness: Having a pool of trained speakers ready to contribute can be incredibly beneficial in times of crisis. These professionals can help your communications team more effectively communicate critical information to the public, media, and other stakeholders.


Enhances Employee Engagement: Employees who are given the opportunity to share their knowledge and represent their organization publicly, often feel more valued and invested in their work.


Going Beyond the Walls of Your Medical Facility


In the constantly evolving world of healthcare, accurate and timely information is critical to informed patient decisions and effective treatments. Organizations such as ChristianaCare understand that their role as a prominent healthcare system is to deliver information that extends beyond their immediate medical responsibilities. It’s simply no longer adequate to provide care within the walls of a medical facility. Today there is a critical demand for a more engaged approach, requiring hospitals and healthcare systems to leverage their in-house expertise for community education.  A more informed community, armed with knowledge, which can make empowered decisions about their healthcare.


While the public has an abundance of medical information at their fingertips, to help them participate more actively in their healthcare, much of the information found on social media today often lacks clarity, context, and credibility, leading to confusion and misinterpretations. Healthcare experts, leaders, and executives can play a pivotal role in dispelling myths and offering credible, evidence-based insights.


An engaged, approachable healthcare professional is a reassuring sight, reinforcing the community’s faith in the system. It’s a win-win for these experts and the healthcare institution they represent. And most importantly it's a win for the communities they serve, as people identify potential health issues earlier, adopt healthier lifestyles, and reduce emergency hospital visits. This puts less burden on the region’s healthcare system, and better utilizes resources to reach a broader audience. After all, healthcare is not just about curing the sick; it’s about educating, engaging, and empowering the community for a healthier future.


Congratulations to the entire team at ChristianaCare for creating such a valuable resource for your community. And thank you for letting us be a part of this exciting journey.








Powered by

You might also like...

Check out some other posts from ExpertFile

2 min

Why Greenland Matters: The History and Strategic Importance of the World’s Largest Island

Often viewed as remote and sparsely populated, Greenland has long played an outsized role in global strategy. Settled by Inuit peoples for thousands of years, Greenland later became part of the Danish realm in the 18th century and today exists as an autonomous territory within the Kingdom of Denmark. Its location—bridging North America and Europe—has consistently drawn the attention of major powers, especially during moments of geopolitical tension. That attention intensified during the Cold War, when Greenland became a critical asset in Arctic defense. The United States established military installations on the island, most notably what is now known as Pituffik Space Base, to support missile warning systems and transatlantic defense. Greenland’s position along the shortest air and missile routes between North America and Russia made it indispensable to early-warning networks—and that strategic logic has not faded with time. Today, Greenland’s importance is growing rather than shrinking. Climate change is reshaping the Arctic, opening new shipping routes and increasing access to natural resources such as rare earth minerals, hydrocarbons, and freshwater reserves locked in ice. These developments have renewed global interest in Greenland from NATO allies and rival powers alike, as control over Arctic infrastructure, data, and mobility becomes central to economic and security planning. At the same time, Greenland’s own political future—balancing autonomy, Indigenous priorities, and external pressure—adds another layer of complexity. Greenland’s story is ultimately one of geography shaping history. What once made the island strategically valuable for defense now places it at the center of debates about climate, security, energy, and sovereignty in the 21st century. As Arctic competition accelerates, Greenland is no longer a peripheral actor—it is a focal point where global interests converge. Journalists covering geopolitics, Arctic security, climate change, Indigenous governance, or global resource competition are encouraged to connect with experts who study Greenland’s past and its evolving strategic role. Expert insight can help explain why this vast island continues to matter—and why it is likely to play an even larger role in the years ahead. Our experts can help! Connect with more experts here: www.expertfile.com

2 min

Power, Politics, and Petroleum: The Story of Venezuela

After gaining independence from Spain in the early 19th century under the leadership of Simón Bolívar, the country spent much of the next century marked by political instability and military rule. Everything changed in the early 20th century with the discovery of vast oil reserves, which rapidly transformed Venezuela into one of the world’s leading petroleum exporters and shifted power toward a centralized state funded almost entirely by oil revenue. By the mid-20th century, oil had become both Venezuela’s greatest asset and its greatest vulnerability. Democratic governments that emerged after 1958 used oil income to expand social programs and infrastructure, but also built an economy dangerously dependent on a single commodity. When oil prices fell in the 1980s and 1990s, economic inequality and public frustration surged, creating the conditions that brought Hugo Chávez to power in 1999. Chávez reoriented the political system around a state-controlled oil sector, using petroleum revenues to fund social initiatives while consolidating political authority and weakening independent institutions. Under Chávez and his successor Nicolás Maduro, oil remained the backbone of the state—but declining production, corruption, and mismanagement hollowed out the industry itself. As oil revenues collapsed, so did public services, democratic norms, and economic stability. Venezuela’s history illustrates a central paradox: immense natural wealth paired with fragile governance. Control of oil has repeatedly shaped political power, domestic policy, and Venezuela’s relationship with the world—making energy inseparable from the country’s political story. Journalists covering Venezuela, Latin American politics, energy markets, or resource-driven economies are encouraged to connect with experts who can provide historical context, explain the role of oil in shaping political outcomes, and assess how Venezuela’s past continues to influence its uncertain future. Our experts can help! Connect with more experts here: www.expertfile.com

1 min

Covering Venezuela? We Can Help.

The situation in Venezuela is fluid, and new details about the operation, its planning and execution, the future of the country and how the world is reacting is all happening in real time. Journalists covering Latin America, global politics, migration, energy, or human rights are encouraged to connect with experts who can provide context on Venezuela’s evolving political landscape, economic indicators, humanitarian conditions, and regional implications. Expert insight is critical for moving beyond headlines and understanding what the next phase of Venezuela’s crisis could mean—for its people and for the region. Looking for an expert to help? Connect with our experts: www.expertfile.com

View all posts
Powered by