Announcing The NEW ExpertFile

Oct 23, 2023

5 min

Promoting your expertise just got easier with a host of new platform features.

Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights.

Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release.

With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects.

The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile. And please let us know what you think!

Cheers,

Robert

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Robert Carter

Co-Founder & VP Product | ExpertFile

A Quick Tour of What's New with the ExpertFile Platform

Home Screen

Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels.

New Home Screen features include:

Quick action buttons to access all frequent activities
Universal search capabilities for all your expert content
User/license overview
Analytics summary
Recent content & login activity

People Tab

Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach.

Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms.

New People Tab features include:

New user setup enhancements
Streamlined profile status options
Advanced filtering capabilities
People specific activity log

Post Tab

The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries.

New Post Tab features include:

Quick create button with AI brainstorming
Advanced filtering capabilities
Bulk action management options
Connected “experts” visibility
Enhanced tag management
Post specific activity log

Q&A Tab

The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A.

New Q&A Tab features include:

Quick create button
Advanced filtering capabilities
Bulk action management options
Connected “experts” visibility
Enhanced tag management
Q&A specific activity log

Analytics Tab

Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use.

New Analytics Tab features Include

Content-type specific reporting
Date range filtering
Customizable graphing capabilities
Enhanced data exports
Downloadable monthly reports
Bulk actions & Filtering

Inquiries Tab

The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert.

New Inquiry Tab features include:

Enhanced AI Quarantine protection
Organization wide blocking
Network level blocking
Enhanced inquiry filtering
Inquiry specific activity log

Settings

The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation. This includes access to integration options from Custom API to Embeds and our WordPress plugin.

New Settings Section features Include

Enhanced brand management capabilities
Improved asset uploader
Refined layout
New “Customer Success” resources

Find Experts

Jun 8, 2026

2 min

Make your university the visible authority

DATA & TIME Monday, June 22, 2026 - 11:00 am EDT (1 hour) Your university has the expertise. The question is whether the world can find it. In this webinar, we'll show you exactly how leading institutions are building topical Authority Hubs that get their faculty in front of journalists, students, and partners at the moments that matter most. We'll walk through three real examples: Performing Arts -- Carnegie Mellon University The exclusive higher education partner of the Tony Awards since 2014. With 60+ alumni wins and 15 consecutive years of nominations, CMU built an Authority Hub that makes decades of genuine institutional strength finally visible and media-ready. Papacy & Catholic Studies -- Villanova University When Pope Leo was elected, Villanova had qualified scholars ready. Their topical hub connected journalists with the right experts within hours -- showing what it looks like when a university moves at the speed of the news cycle. Sports Events & Research -- University of Delaware Multiple topical hubs built around major events and enduring institutional strengths -- serving media relations, prospective students, and research partners with one repeatable, scalable approach. WHAT YOU'LL LEARN How to identify the moments and topics where your institution already has authority How to structure faculty expertise so journalists and AI platforms can find it How to go from idea to live hub fast -- without technical resources or coding What makes an Authority Hub perform over time, not just at launch WHO SHOULD ATTEND University communications and media relations teams, research communications leads, and anyone responsible for faculty visibility and institutional reputation.

Jun 5, 2026

1 min

Tony Awards: CMU Experts Unpack Broadway’s Biggest Night

As Broadway prepares for the 2026 Tony Awards this Sunday, Carnegie Mellon University experts are available to help media explore the stories behind the stage, from the business of Broadway and the economics of major productions to costume design, theatre history and the behind-the-scenes teams that bring performances to life. CMU’s Tony Awards expert page brings together faculty and specialists who can provide timely commentary on the artistic, cultural and economic forces shaping Broadway’s biggest night. The Business of Broadway Production costs, commercial risk, tourism, jobs, touring productions and Broadway’s wider economic impact. Behind the Scenes The directors, designers, stage managers, technicians and production teams who turn a show into a fully realized theatrical experience. Costume in Theatre How costume design shapes character, period, mood and storytelling on stage. The History of Theatre and Broadway Broadway’s evolution, cultural influence and place within the broader history of theatre. Media can visit CMU’s Tony Awards page to explore available experts and connect directly with the right source for their story.

Jun 4, 2026

2 min

Expert Spotlight: Tiananmen Square - 37 Years Later, Why the World Still Remembers

Thirty-seven years after the events in Beijing's Tiananmen Square, the anniversary continues to spark global reflection on democracy, freedom of expression, state power, and the importance of preserving historical memory. While discussion of the events remains heavily restricted within China, commemorations continue around the world as scholars, journalists, policymakers, and human rights advocates examine the lasting significance of what occurred in the spring of 1989. The movement began in April 1989 following the death of reform-minded Chinese leader Hu Yaobang. What started as student-led gatherings evolved into a nationwide protest movement calling for political reform, greater transparency, accountability, and action against corruption. Hundreds of thousands of demonstrators occupied Tiananmen Square, while similar protests spread to cities across China. After weeks of escalating tensions, martial law was declared. On the night of June 3 and into June 4, Chinese troops and tanks moved into Beijing to clear the protests. The exact number of deaths remains disputed and unknown, with estimates ranging from hundreds to thousands. The Chinese government has never released a full accounting of those killed, injured, detained, or disappeared. Perhaps the most enduring image from the crackdown is that of the unidentified "Tank Man" who stood alone before a column of tanks on June 5, 1989. The photograph became a global symbol of individual courage in the face of overwhelming state power and remains one of the most recognizable images of the twentieth century. Why Tiananmen Still Matters Beyond its historical significance, Tiananmen remains relevant because it raises enduring questions about civil liberties, government accountability, censorship, collective memory, and the role of citizen activism. Researchers continue to study how societies remember contested events and how governments shape historical narratives. The anniversary also serves as a reminder of the importance of preserving documentary evidence and firsthand accounts for future generations. Today, remembrance efforts continue through archives, academic research, museums, oral histories, and public commemorations outside mainland China. Recent reports highlight ongoing attempts by scholars, journalists, and activists to preserve photographs, diaries, eyewitness accounts, and other records associated with the 1989 protests and crackdown. Expert Perspectives Available Journalists covering the Tiananmen anniversary may wish to connect with experts in: Chinese history and politics Human rights and international relations Collective memory and historical preservation Democracy movements and social protest Media censorship and information control East Asian studies and contemporary China The Tiananmen Square anniversary remains more than a historical milestone. It continues to influence conversations about freedom, political participation, historical accountability, and the power of memory in shaping the future. If you're covering - connect now! See all of our experts at www.expertfile.com

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