Announcing The NEW ExpertFile

Oct 23, 2023

5 min

Promoting your expertise just got easier with a host of new platform features.

Well the world’s best platform for Expertise Marketing just got even better! We’ve just released the latest release of ExpertFile and it’s huge. Our newly designed, mobile-ready platform provides the most intuitive, collaborative solution for creating, managing, and showcasing your experts and insights.

Whether you are managing content directly on your website or promoting it through one of our powerful distribution channels like our expertfile.com search engine used by leading media outlets, you will find a lot of great new features packed into this release.

With a host of new and enhanced features, streamlined workflows and more advanced analytics we’ve made showcasing your expertise, capturing valuable inquiries, and tracking your results easier than ever. You will see some exciting improvements that enable you to create highly customizable, searchable directories and media-rich profiles and content features to sharing valuable expert insights with detailed Posts and Q&A. Built for marketing and communications professionals and compatible with your current systems we continue to take the burden out of managing your expert content, and eliminate the need for ongoing, costly or time-consuming IT projects.

The following highlights some of the great new features and functionality that can be found across the platform. We hope you take a moment to explore the new ExpertFile. And please let us know what you think!

Cheers,

Robert

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Robert Carter

Co-Founder & VP Product | ExpertFile

A Quick Tour of What's New with the ExpertFile Platform

Home Screen

Experience the power of the ExpertFile Platform from the moment you log in. The *NEW* Home Screen is your gateway to a wealth of essential information related to your account, key analytics, recent activities and more. With intuitive menus and a new universal search bar for easy discovery, the Home tab is your jumping off point for effortlessly exploring all your expert content and quickly connecting with valuable inquiries. Our refined layout features clear tab structures, quick action buttons and links making it a breeze to create and manage your experts and their insights, whether creating detailed media-rich profiles, insightful posts, Q&A or other featured content. Plus, gain valuable insights and optimize your expertise marketing strategy with convenient access to resource links and tools to grow your online presence both on your website, through Google or by one of our powerful distribution channels.

New Home Screen features include:

Quick action buttons to access all frequent activities
Universal search capabilities for all your expert content
User/license overview
Analytics summary
Recent content & login activity

People Tab

Manage your experts and your team through the People tab. Quickly add users and create captivating mobile-ready profiles that showcase their knowledge and thought-provoking content. Effortlessly update experts profiles using our user-friendly inline editor or take advantage of bulk actions to make changes across your entire team. Easily create and assign your experts to categories and tags enhancing discovery and building of custom directories and featured content. Transition profiles seamlessly from drafts to public visibility, or establish private password-protected viewing for exclusive restricted access directories and targeted profile outreach.

Build the perfect support network. Manage your experts, their content, and inquiries with ease, while collaborating with diverse teams. With unlimited admins and agent users, we allow for more efficient management and better visibility across your entire roster of experts or within specific groups of experts. Easily add users from a diverse range of departments such as marketing communications, digital, research, analyst relations, and more to help maintain fresh and engaging expert content and ensure you never miss valuable inquiries. Assign agents to make edits or handle inquiries on an expert or multiple experts behalf. Extend your reach with access to leading tools for leveraging your experts, including easy export functionality and variety of integrations options for your website and with external platforms.

New People Tab features include:

New user setup enhancements
Streamlined profile status options
Advanced filtering capabilities
People specific activity log

Post Tab

The Post tab is the starting point for sharing your organization’s insights on current news, trending topics and more by creating shareable Posts that connect back to your experts. Interactive and mobile-ready, Posts let you quickly deliver expert, SEO friendly content to your audiences on any device at any time. Quick links allow you to create drafts including using our new AI Brainstorming feature to help generate ideas and initial drafts. For more interaction with your expert Posts streamline content discovery and expand your content distribution capabilities by tagging your Posts. Whether you choose to publish immediately or schedule for future release, you have the flexibility to align your content with breaking news, important announcements, cyclical trends or your marketing calendar. Finally increase the power of Posts by assigning individual experts to each post to better connect your insights to your experts, driving more profiles views and valuable inquiries.

New Post Tab features include:

Quick create button with AI brainstorming
Advanced filtering capabilities
Bulk action management options
Connected “experts” visibility
Enhanced tag management
Post specific activity log

Q&A Tab

The Q&A tab makes leveraging the power of Q&A easy. Deliver insights through expert curated Q&A, either with a single question and answer from an expert or organization, or allow for multiple experts to provide a variety of answers. By connecting your answer to your experts, you’ll drive profile views and capture valuable inquiries. Streamline content discovery and expand your content distribution capabilities by tagging your Q&A.

New Q&A Tab features include:

Quick create button
Advanced filtering capabilities
Bulk action management options
Connected “experts” visibility
Enhanced tag management
Q&A specific activity log

Analytics Tab

Track your performance with the customizable features of the new Analytics Tab. Access current metrics across all important areas from your people to Posts, Q&A and inquiries. Define your view by type and time period. Quickly export your monthly PDF reports or create custom exports to allow for detailed reporting that matches your organization’s reporting cycles. Easily export all your metrics to create additional reports in other systems you currently use.

New Analytics Tab features Include

Content-type specific reporting
Date range filtering
Customizable graphing capabilities
Enhanced data exports
Downloadable monthly reports
Bulk actions & Filtering

Inquiries Tab

The Inquiries tab provides access to all the capabilities you need for viewing, managing and responding to your opportunities. The layout lets you quickly understand the nature of your incoming inquiries whether they’re related to media, speaking, research, customer/business requests and more. Quickly view key details of all incoming inquiries including time-sensitive requests that require immediate follow-up. Activate only the type of inquiries you’re looking to receive through our inquiry type setup. At the same time keep unwanted messages away from your experts with our AI Quarantine function that monitors all your incoming inquiries and proactively blocks messages that can be reviewed later. Ensure total visibility with our mailing list functionality that enables inquiries to be seen by type beyond the specific setup for each expert.

New Inquiry Tab features include:

Enhanced AI Quarantine protection
Organization wide blocking
Network level blocking
Enhanced inquiry filtering
Inquiry specific activity log

Settings

The new Settings section provides easier more intuitive access to a wide variety of account customizations and system settings to tailor your implementation. This includes access to integration options from Custom API to Embeds and our WordPress plugin.

New Settings Section features Include

Enhanced brand management capabilities
Improved asset uploader
Refined layout
New “Customer Success” resources

Find Experts

Jun 1, 2026

2 min

Pride Month: From Protest to Global Celebration

Pride Month is celebrated each June to honour the 1969 Stonewall Uprising in New York City, when LGBTQ+ patrons resisted a police raid at the Stonewall Inn. The uprising lasted several days and became a defining moment in the modern LGBTQ+ rights movement. One year later, the first Pride marches were held, transforming public protest into an annual call for visibility, dignity, safety, and equality. Today, Pride is marked around the world in many different ways. In Canada, the United States, and much of Europe, celebrations often include parades, festivals, concerts, flag-raisings, community events, and public education campaigns. In places such as Brazil, Mexico, South Africa, Japan, India, and Australia, Pride can blend celebration with activism, reflecting local histories, cultures, and legal realities. In countries where LGBTQ+ rights remain restricted or unsafe, Pride may take the form of smaller gatherings, private events, online campaigns, or human-rights advocacy rather than large public parades. What makes Pride powerful is that it is both celebration and protest. It recognizes progress, honours those who fought for change, and draws attention to the discrimination, violence, and legal barriers still faced by LGBTQ+ people in many parts of the world. For journalists, Pride Month offers a timely opportunity to explore history, human rights, culture, public policy, youth identity, corporate participation, faith communities, education, health, and the changing meaning of inclusion across borders. Connect with experts who can speak to the history of Pride, LGBTQ+ rights, identity, culture, and how communities around the world continue to mark this important month. Discover all of our experts here: www.expertfile.com

May 23, 2026

2 min

Memorial Day: A Time to Remember, Reflect, and Honor

Every year, millions of Americans gather for backyard barbecues, parades, family gatherings, and the unofficial start of summer. But at its heart, Memorial Day is something far deeper - a national day of remembrance dedicated to the men and women who died while serving in the United States Armed Forces. Originally known as “Decoration Day,” the holiday emerged after the American Civil War, when communities began decorating the graves of fallen soldiers with flowers and flags. Over time, the observance expanded to honour all U.S. military personnel who made the ultimate sacrifice in service to their country. Memorial Day officially became a federal holiday in 1971 and is observed annually on the last Monday in May. Today, Americans commemorate the day in many ways. Traditional ceremonies include visits to cemeteries and memorials, moments of silence, flag placements on graves, military flyovers, and community parades. The National Moment of Remembrance at 3 p.m. local time encourages citizens across the country to pause and reflect on the cost of freedom and the lives lost defending it. While celebrations and long weekends have become part of the modern Memorial Day experience, historians and veterans’ advocates often remind people that the holiday’s true significance lies in remembrance, gratitude, and national reflection. It remains one of the most meaningful civic observances in the United States — a day that connects generations through sacrifice, service, and shared history. Story Angles Journalists May Explore The historical origins of Memorial Day after the Civil War How Memorial Day differs from Veterans Day The evolution of military remembrance traditions in America Why symbols like poppies, flags, and wreaths matter The role of cemeteries, monuments, and memorial sites in preserving national memory How younger generations are reshaping the meaning of patriotic observances Journalists covering Memorial Day, military history, civic traditions, remembrance culture, or the evolving meaning of patriotism may wish to connect with experts in American history, military studies, sociology, or cultural traditions surrounding national remembrance days. Covering or have questions? Our experts are here to help: To see all of our experts - simply visit www.expertfile.com

May 18, 2026

3 min

ExpertSpotlight - Ebola: What It Is, How It Spreads, and Whether the Public Should Be Concerned

Few diseases in modern history have generated the level of fear associated with Ebola. With graphic symptoms, high mortality rates, and images of overwhelmed treatment centres etched into public memory, Ebola became synonymous with the dangers of global outbreaks long before COVID-19 reshaped how the world thinks about pandemics. But what exactly is Ebola? Where did it come from? How dangerous is it today? And should the public still be worried? A Deadly Virus with a Modern Legacy Ebola virus disease was first identified in 1976 during simultaneous outbreaks in what is now the Democratic Republic of the Congo and South Sudan. The virus was named after the nearby Ebola River, and from the beginning it proved exceptionally dangerous, capable of causing severe hemorrhagic fever with fatality rates that have ranged from 25 to 90 percent depending on the outbreak and available medical care. For decades, Ebola outbreaks were typically isolated to remote regions of Central and West Africa. That changed dramatically in 2014 when the largest Ebola outbreak in recorded history spread through Guinea, Liberia, and Sierra Leone, infecting more than 28,000 people and killing over 11,000. The crisis exposed major weaknesses in global health preparedness and demonstrated how quickly infectious diseases can overwhelm healthcare systems and destabilize economies and communities. The outbreak also fundamentally changed international public health policy. Governments, hospitals, and health organizations around the world began investing more heavily in infectious disease surveillance, emergency response planning, quarantine procedures, and vaccine development. What Ebola Actually Does to the Body Ebola begins much like many common viral illnesses, which can make early detection difficult. Initial symptoms often include: Sudden fever Severe fatigue Muscle pain Headache Sore throat As the disease progresses, patients may develop: Vomiting and diarrhea Rash Liver and kidney impairment Internal and external bleeding Multi-organ failure The virus attacks the immune system and damages blood vessels and organs, often leading to shock and death in severe cases. Patients who survive can still face long-term complications including joint pain, neurological problems, eye disorders, and ongoing fatigue months or even years later. How Ebola Spreads - And How It Does Not One of the most important public health facts about Ebola is that it does not spread through the air like influenza or COVID-19. Transmission occurs through direct contact with: Blood or bodily fluids of infected individuals Contaminated needles or medical equipment Infected animals Surfaces contaminated with infectious fluids This means Ebola is highly contagious in healthcare settings and among close family caregivers without proper protective equipment, but far less transmissible in casual public settings than many people assume. Funeral practices involving direct contact with deceased individuals have also historically contributed to outbreaks in some regions, making culturally sensitive public health education critically important during containment efforts. Treatments and Vaccines Have Changed the Outlook For years, Ebola was viewed almost as a death sentence. That perception has begun to change. Major advances in medicine and outbreak response have significantly improved survival rates, including: Rapid testing and surveillance systems Specialized isolation units Improved supportive care and hydration Monoclonal antibody treatments Effective vaccines for certain Ebola strains The development of the rVSV-ZEBOV vaccine represented a major breakthrough and has helped contain several recent outbreaks before they expanded into international crises. Global health organizations are now far better equipped to identify and isolate cases quickly compared to the early years of Ebola response. Should the Public Be Worried? Ebola remains a serious and deadly disease, but experts generally emphasize that widespread public panic is not warranted. Most outbreaks remain geographically limited and are aggressively monitored by national governments, the World Health Organization, and international health agencies. Countries with advanced healthcare systems also have far stronger infection prevention and containment capabilities than existed during earlier outbreaks. Still, Ebola continues to command attention because it highlights how interconnected global health has become. International travel, fragile healthcare systems, political instability, climate pressures, and human interaction with wildlife all increase the risk of future outbreaks of emerging infectious diseases. In many ways, Ebola serves as both a warning and a lesson: deadly viruses can emerge unexpectedly, but rapid science, coordinated public health measures, and global cooperation can dramatically reduce their impact. The world’s experience with Ebola helped shape many of the outbreak response systems now used to confront emerging diseases today, and public health experts continue to view it as one of the clearest examples of why pandemic preparedness remains essential. Connect with an expert:

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