Featured Post from University of Rochester

Countdown to the eclipse

Mar 12, 2024

2 min

The countdown is on for the total solar eclipse on April 8 and Adam Frank, professor of astrophysics, science commentator, and popular author, is available to comment on:

Earth's eclipses are the result of a cosmic accident! No other world has such a relatively large moon. Our Moon is the result of a titanic collision with a Mars sized planet more than 4 billion years ago.
Earth is likely the only planet that experiences a solar corona/ring of fire during a total eclipse. That's because the size of the moon and the size of the sun appear to be roughly the same from Earth.
The moon is slowly drifting away from the Earth so the kind of eclipses we experience are also an accident in time. Were not possible before, won't be possible later.
Eclipses must have been terrifying for early humans. Learning to predict them helped establish the possibility for science.
Today eclipses can be a way to help people understand and appreciate the sciences.
The science surrounding the eclipse is the same science that gives us vaccines and helps us understand climate change (science is science).
The "devil comet" may be visible during the eclipse. The comet passes by Earth every 71 years. The comet, which glows green and red, gets its nickname from outbursts that take on the shape of horns.

Adam Frank is a frequent on-air commentator for live interviews and segments in national media outlets. He also regularly contributes to written publications, including The Washington Post, The Atlantic, The New York Times, and Scientific American. In 2021 he received the Carl Sagan Medal, which recognizes and honors outstanding communication by an active planetary scientist to the general public. It is awarded to scientists whose efforts have significantly contributed to a public understanding of, and enthusiasm for, planetary science. His most recent book is The Little Book of Aliens (Harper Collins, 2023).

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Adam Frank

Professor of astrophysics, science commentator, and popular author

Adam Frank is a self-described “evangelist of science,” who writes about intelligent life forms, space exploration, climate change and more.

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Apr 28, 2026

2 min

Get Over It: Pluto Isn't A Planet!

Put down the protest signs already. Retire the “Save Pluto” pins. Step away from the planetary outrage. Seriously. So says University of Rochester astrophysicist Adam Frank in his latest column in Forbes. Frank explains that the real story behind Pluto being stripped of its planetary status in 2006 isn’t about what Pluto lost, but what scientists found. Pluto made news recently when NASA Administrator Jared Isaacman replied to a Florida girl’s handwritten plea to restore Pluto’s designation as a planet, saying he supported such a move. Frank has one word for Isaacman: Stop! “Now Isaacman seems like a good guy and I sure don’t want to make little kids cry,” Frank writes. “Still, there’s an amazing science reason why Pluto got kicked out of the planet club.” For decades, Frank explains, we thought the solar system ended with the nine familiar planets, with Pluto being the most distant. But beyond Neptune lies the Kuiper Belt, a vast expanse filled with icy remnants from the birth of the solar system. These objects are essentially the leftover building blocks of planets. Pluto, it turns out, is one of them. That matters because this cosmic debris holds crucial clues about how planets form. Studying Pluto and its neighbors helps scientists understand the origins of Earth and the potential for life elsewhere in the universe. So, Pluto isn’t an outcast; it’s a key witness to our cosmic history. It belongs to a newly understood class of worlds that are central to modern astronomy. Rather than mourn Pluto’s status and push for restoring its former title, Frank suggests we celebrate its reclassification as the moment astronomers realized the solar system is far richer than they had ever imagined. If you’re a journalist looking for an expert to talk about Pluto — or planets and worlds formerly known as planets — Frank is your scholar. He is a frequent contributor to the likes of CNN, The New York Times, The Atlantic, and MSNBC, and can help your audience make sense of our vast universe.

Apr 14, 2026

2 min

Energy Shocks, Consumer Pullback, and the Long Road Back

As Americans scale back spending on luxuries and some necessities — from dining out and live entertainment to home and auto maintenance — the ripple effects are being felt across the broader economy. Daniel Burnside, clinical professor of finance at the Simon Business School, says the trend reflects more than just belt-tightening and signals deeper structural pressures tied to energy markets. “Higher energy prices push inflation up and growth down, putting monetary policymakers in a bind,” Burnside says, explaining the current situation as being beyond a typical price spike. “This isn’t just a price shock, it’s a capacity shock,” he says. “You can’t just flip a switch back to normal because a lot of energy infrastructure has been destroyed. That distinction matters. Because energy costs are embedded in nearly every good and service, rising prices squeeze consumers beyond the gas pump. The result is reduced discretionary spending at venues like sporting and live music events, restaurants, and leisure destinations. Looking ahead, Burnside says a rapid rebound in discretionary spending is possible but unlikely. “If, by some miracle, energy prices quickly return to prewar levels, you would see a sharp run-up in discretionary stocks,” he says. “But that’s precisely because expectations are so low.” For now, markets are signaling that a swift return to pre-crisis conditions isn’t on its way, Burnside says. Until energy supply stabilizes, the pressure on both consumers and the businesses that rely on it is likely to persist. Burnside regularly fields inquiries from journalists looking for his insight on personal money matters and investing. Contact him by clicking on his profile.

Mar 26, 2026

1 min

Target Can’t Seem to Escape the Crosshairs

The on-again-off-again nationwide boycott of Target has the retailer’s new chief executive, Michael Fiddelke, officer facing relentless pressure from activists on both sides of the issue. David Primo, a professor of political science and business administration at the University of Rochester, says Fiddelke can’t seem to move Target from the crosshairs despite slashing prices on thousands of products and investing in stores, workers, and technology. “Target remains a battleground for activists on the left and the right, and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo recently told USA Today. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.” Target has reported 13 straight quarters of sluggish sales. Company officials have admitted that shopper anger has contributed. Activists in Minneapolis, where Target is based, organized a nationwide boycott last year over the company’s rollback of diversity, equity, and inclusion policies. From church pulpits to community gatherings, the policy about-face was widely viewed as a betrayal of Black Americans who had propped up the retail giant’s bottom line. Primo studies corporate political strategies, among other areas, and regularly shares his insights with business journalists and political reporters. His essays have appeared in The New York Times and The Wall Street Journal, and he’s been interviewed by many radio and television outlets, including Bloomberg and National Public Radio. Contact him by clicking on his profile.