With the Port of Baltimore all but closed, how will the supply chain be impacted?

Mar 27, 2024

2 min

Richard Franza, PhD

Following the incident of the container ship crashing into the Francis Scott Key Bridge at the Port of Baltimore and the bridge collapsing, there are now some supply chain concerns. While they may not be felt right away by consumers, there are a number of businesses that will be affected by it.



Rick Franza, PhD, professor in Augusta University's James M. Hull College of Business and an expert on operations and supply chain management, said one immediate impact is where container ships will be diverted to for offloading.


The Port of Baltimore is a major shipping hub and ranks first among U.S. ports for autos and light trucks. Now those ships will have to find other ports to unload their goods, which becomes a logistical problem as much as anything.


“Most ports on the East Coast are at 70% to 80% capacity, which is where you want to be. You don’t want to have much more than that, but they’re going to have to,” said Franza. “It could affect a good bit of the eastern half of the United States.”


Ports in Savannah, Charleston and New York, among others, will have to become the destination for those currently sitting outside Baltimore and those en route from around the world.


The good news, Franza said, is that most foreign car manufacturers have plants in the United States so it will likely only affect those consumers looking for a certain brand or even a specific model.



Baltimore is also one of the furthest inland ports and has the best rail service coming from it. The outbound goods coming off the ships will now face more of a transportation hurdle when they are diverted to another port.


“It’s not just the capacity of the port, that’s one thing, but it’s also their capacity of the outbound items,” he said. “It may be more trucks are needed, and new routes are needed to move inventory. It now becomes a whole different set of providers for the trucks because it’s no longer the people in Baltimore.”


Franza added companies will also have to decide which distribution centers they may want to use, whether it’s closer to the area they serve or closer to the port. All those factors affect where the items from overseas end up.


While it’s not a good scenario, at the end of the day, he feels the consumer likely won’t see much of an impact.


 “First of all it’s going to take a while before we see any effect on certain things,” Franza said. “The bad news for inflation is that it’s going to raise the cost of transportation for the goods coming off the ships. Will businesses absorb the cost or pass them along to consumers?”


Looking to know more? Then let us help.


Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.

Connect with:
Richard Franza, PhD

Richard Franza, PhD

Professor of Operations and Supply Chain Management, Hull College of Business

Dr. Franza focuses on process improvement, supply chain management, and technology transfer.

ManagementOperations ResearchEntreprenuershipIntentional LeadershipHigher Education Leadership
Powered by

You might also like...

Check out some other posts from Augusta University

AU Hosts Congressional Hearing on 'Building an AI-Ready America' featured image

3 min

AU Hosts Congressional Hearing on 'Building an AI-Ready America'

The U.S. House Committee on Education and Workforce held its first artificial intelligence field hearing of the year, titled "Building an AI-Ready America: How AI Is Creating Opportunities Across America's Workforce," at the Georgia Cyber Center at Augusta University on July 24. U.S. Rep. Rick W. Allen, who represents Georgia's 12th District and chairs the committee's Subcommittee on Health, Employment, Labor, and Pensions, chaired the hearing. He was joined by U.S. Rep. Joe Wilson of South Carolina and U.S. Rep. Lucy McBath of Georgia. Jeffery Talbert, PhD, chair of Augusta University's Department of Artificial Intelligence and Health at the Medical College of Georgia and a Georgia Research Alliance Eminent Scholar, served as one of four witnesses at the hearing. "Today, we examine how artificial intelligence, AI, is creating economic opportunities for American workers, job creators and our communities," Allen told the committee. "There's no better place to hold this hearing than right here in Augusta." Allen said the combination of the Georgia Cyber Center and Fort Gordon provides the expertise needed to discuss AI. "Fort Gordon is just a short 30-minute drive from where we currently sit," he said. "It hosts the Army Cyber Center of Excellence and is home to Army Cyber School, which trains, educates and develops the Army's Cyberspace and Electronic Warfare workforce. Every year, thousands of people leave Fort Gordon looking for work." He added that the Georgia Cyber Center "was created to meet this growing demand and drive collaboration between academia, government and industry stakeholders to equip a superior cybersecurity workforce with the skills they need." Augusta University President Russell T. Keen told the committee it was an honor for AU's Georgia Cyber Center to host the hearing. "Congressman Allen has long recognized the important role that education, innovation and workforce development play in strengthening our state and our nation," Keen said. He added that AI "will continue to change how we live, how we learn, how we work and how we solve problems," and that Augusta University "intends to lead in that transformation in ways that strengthen our workforce, advance discovery, improve lives, change lives and save lives." Talbert, who has more than 30 years of experience in biomedical informatics, has published approximately 260 times and has led more than 100 funded research projects totaling more than $130 million. He told the committee that in health care, AI is demonstrating its greatest value through augmentation, helping professionals "work more effectively, reducing administrative burdens, improving patient outcomes and expanding workforce capacity." He pointed to ambient documentation technology, which converts clinical conversations into draft notes clinicians review and approve, as one of the industry's most successful AI applications. "Multiple studies show these tools reduce documentation burden, after-hours work and burnout," Talbert said. "One multisystem implementation found clinician burnout fell from approximately 52 percent to 39 percent." He also cited studies showing AI-assisted breast cancer screening detecting approximately 29 percent higher cancer rates, "helping more patients benefit from earlier diagnosis and treatment." America's opportunity, Talbert said, "is not simply to adopt AI, but to lead its responsible development, education and implementation." He pointed to Augusta University's Department of AI and Health, the first of its kind in Georgia, as an example of that approach. Allen closed the hearing by cautioning against a one-size-fits-all approach to AI policy. "The needs of a family farm are not the same as those of a hospital, a manufacturing plant or a small business," he said. "Congress must pursue flexible policies that allow businesses to adopt AI in ways that best suit their industry and workforce." JagWire has the full recap of the hearing and the Augusta Chronicle, Innovation & Entrepreneurs News and Traders Union also covered the field hearing. Augusta University experts in artificial intelligence, healthcare innovation and workforce development are available for interviews. If you're covering similar stories, reach out to schedule time.

The Real Risk of AI in the Classroom Isn't the Tool, It's the Shortcut featured image

2 min

The Real Risk of AI in the Classroom Isn't the Tool, It's the Shortcut

Artificial intelligence has moved from novelty to daily habit in classrooms across the country, and the debate over what that means for learning shows no sign of slowing down. Some schools have built AI into their curriculum. Others have banned it outright. Caught in the middle are students trying to figure out where the technology actually helps and where it quietly gets in the way. Trent Kays, PhD, an assistant professor and Director of Professional Writing and Rhetoric at Augusta University, has spent time researching exactly that question, and he recently sat down with FOX54 News to talk through what he's seeing firsthand. Kays, who also serves as a faculty affiliate in Women's and Gender Studies and specializes in digital rhetoric and machine writing, says students are already using AI for far more than quick homework help, from brainstorming and studying to building out entire lesson plans on their own. The bigger concern, according to Kays, isn't misuse in the obvious sense. It's what he calls cognitive offloading, students handing the thinking itself over to the machine. "Students are essentially using AI to do their thinking for them, which is not something that they should do," he said. It's part of why he keeps AI out of his first- and second-year courses entirely: those early classes are where students build the critical thinking skills they'll need before a tool can actually help. "They have to be able to think critically first before they can ask a tool to help them." Accuracy is its own problem. AI tools have gotten sharper, but Kays points out they still fabricate information regularly, including sources that were never real to begin with, something students are far less likely to catch than an instructor who actually reads the citations. None of this means Kays thinks AI belongs outside the classroom. He describes it as a potential process partner, something that can push a student's thinking further rather than replace it, as long as the structure around it is clear. As he put it, what schools need now is to "craft clear guidelines and structures for students to follow so that they know how to use it and how to use it well." Read the full interview and FOX54's coverage here: AI in the Classroom: Augusta University Professor Explains the Benefits and Risks Dr. Trent Kays is available for interviews on AI in education, digital rhetoric, and responsible AI use in academic settings. If you're covering similar stories, click on this icon to schedule time with him.

Augusta University's Simon Medcalfe on the Real Economics of Hosting the World Cup featured image

1 min

Augusta University's Simon Medcalfe on the Real Economics of Hosting the World Cup

With the World Cup underway across the U.S., Canada, and Mexico, Dr. Simon Medcalfe, economist at Augusta University's Hull College of Business, wrote for Augusta Business Daily about why FIFA's headline economic projections for the tournament don't hold up. His piece breaks down why most of the spending tied to hosting the event isn't new activity but rather it's money that would have been spent elsewhere regardless. As Medcalfe put it: "New spending is not created; it is just moved around." Read his full column in Augusta Business Daily :  Dr. Medcalfe is a Professor of Economics and Finance at Augusta University, with research spanning sports economics, community and economic development, and social determinants of health. He holds a PhD in Business/Managerial Economics from Lehigh University. If you're covering the economics of hosting major sporting events, public subsidies for host cities, or the gap between projected and actual tourism impact, Dr. Medcalfe is available for comment. Click on the contact button in his profile below. 

View all posts