Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
Expert Insight: The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions
In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa McCarthy, to ...
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher ...
Unattainably Perfect: Idealized Images of Influencers Negatively Affect Users’ Mental Health
Filters, Adobe Photoshop, and other digital tools are commonly used by social media “influencers.” These celebrities or individuals have a large follower base and “influence” ...
An Opening Day Predicament—Will Baseball Fans Side with Billionaire Owners or Millionaire Players?
A percolating labor showdown between well-heeled Major League Baseball team owners and well-paid baseball players threatens spring training and Opening Day. For the time being, ...
Keeping an eye on the economy? Our experts can let you know where we stand and what we can expect for 2022
As the legendary political guru James Carville used to say, "It’s the economy, stupid." And these days with housing prices, inflation and the cost ...
Consumer behavior expert and former "Survivor" contestant on holiday deals and scarcity
Kelly Goldsmith, professor of marketing, is available for commentary on holiday deals and anticipated scarcity due to supply chain issues. Kelly is a former Survivor ...
Baylor Consumerism Expert Shares Five Tips to Make the Most of Your Stimulus Check
With President Joe Biden’s $1.9 trillion American Rescue Plan Act, citizens nationwide received a second round of stimulus checks in the form of $1,400 per person ...
Scarcity expert on gas shortage and panic buying
Kelly Goldsmith, associate professor of marketing, is available for commentary on the gasoline shortage and panic buying/hoarding. Goldsmith is a former Survivor contestant, which ...
Why online recommendations make it easier to hit “buy”
When it is time to buy something online, perhaps a coffee maker, you might head to Amazon and browse items for sale. One particular model ...