Latest Spotlights
The power of streaks: How apps like Snapchat and Wordle keep users hooked
There's a reason why kids and adults alike become hooked on apps like Snapchat and Wordle: The irresistible pull of the streak. There's also a ...
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher ...
Scarcity reduces consumers' concerns about prices, research shows
BLOOMINGTON, Ind. -- During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited ...
5G: The Next Wave of Wireless – Are you ready for it? Join our Experts on May 2 to Find Out!
It’s coming and it is going to change the shape of wireless communications. On May 2 join IDC Canada’s Lawrence Surtees & Jean Philippe Bouchard ...
Who's the best gift-giver? Baylor marketing expert shares her research findings
Meredith David, Ph.D., assistant professor of marketing, studies marketing strategies with an emphasis on consumer behavior and well-being. Her newest study on gift-giving centers ...
Is there any room left in the crowded home assistant market?
The tech world is abuzz with rumours that Spotify is potentially wading into the ‘home assistant’ marketplace. It’s a billion dollar business and could ...
People who are “phone snubbed” by others often turn to their own phones, social media for acceptance, Baylor study finds
People who are phone snubbed – or “phubbed” – by others are, themselves, often turning to their smartphones and social media to find acceptance, according to new ...