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Latest Spotlights on Consumer Research

Expert insights from leading organizations.

Back to Expert Search

Latest Spotlights

Scarcity reduces consumers' concerns about prices, research shows

BLOOMINGTON, Ind. -- During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited ...

Indiana University, Kelley School of Business May 13 · 2 min read
Ashok Lalwani

5G: The Next Wave of Wireless – Are you ready for it? Join our Experts on May 2 to Find Out!

It’s coming and it is going to change the shape of wireless communications. On May 2 join IDC Canada’s Lawrence Surtees & Jean Philippe Bouchard ...

International Data Corporation (IDC) April 27 · 1 min read
Lawrence Surtees Jean Philippe Bouchard

Who's the best gift-giver? Baylor marketing expert shares her research findings

Meredith David, Ph.D., assistant professor of marketing, studies marketing strategies with an emphasis on consumer behavior and well-being. Her newest study on gift-giving centers ...

Baylor University April 6 · 2 min read
Meredith David, Ph.D.

Is there any room left in the crowded home assistant market?

The tech world is abuzz with rumours that Spotify is potentially wading into the ‘home assistant’ marketplace. It’s a billion dollar business and could ...

International Data Corporation (IDC) February 23 · 1 min read
Jean Philippe Bouchard

People who are “phone snubbed” by others often turn to their own phones, social media for acceptance, Baylor study finds

People who are phone snubbed – or “phubbed” – by others are, themselves, often turning to their smartphones and social media to find acceptance, according to new ...

Baylor University June 13 · 2 min read
Meredith David, Ph.D. James Roberts, Ph.D.
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