Latest Spotlights
How do I launch ExpertFile in my business?
ExpertFile is the software solution that enables expertise marketing. Software creates new opportunities - Blogger kicked off the social media revolution and Salesforce transformed CRM. ...
Why is expertise marketing important?
The web is being reorganized around expertise. To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations ...
What are strategies for marketing experts?
Expertise Marketing is an advanced and versatile form of content marketing, with strategies that are adaptable to many different contexts. Your organization’s experts have ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Is this the B-School Newsroom of the Future?: Business Access Media Conference Case Study
Samantha Harris from the McCombs School of Business at the University of Texas, Austin and ExpertFile’s Deanne Taenzer made a joint presentation last week ...
Part 1: How Duke University doubled their media hits by showcasing faculty
In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful ...