Latest Spotlights
Is AI Censoring Us?
Artificial intelligence has been hogging headlines around the world in recent months. In late March 2023, an unprecedented coalition of tech CEOs signed an open letter ...
Expect More from Your Experts: How a “Faculty Audit” can help Universities more strategically engage their faculty members
With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a ...
How do I launch ExpertFile in my business?
ExpertFile is the software solution that enables expertise marketing. Software creates new opportunities - Blogger kicked off the social media revolution and Salesforce transformed CRM. ...
Why is expertise marketing important?
The web is being reorganized around expertise. To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations ...
What are strategies for marketing experts?
Expertise Marketing is an advanced and versatile form of content marketing, with strategies that are adaptable to many different contexts. Your organization’s experts have ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Part 1: How Duke University doubled their media hits by showcasing faculty
In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful ...