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Latest Spotlights on Global Media

Expert insights from leading organizations.

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Latest Spotlights

How do I launch ExpertFile in my business?

ExpertFile is the software solution that enables expertise marketing.    Software creates new opportunities - Blogger kicked off the social media revolution and Salesforce transformed CRM.  ...

EXPERTS.INC August 13 · 1 min read
Eli Singer

Why is expertise marketing important?

The web is being reorganized around expertise.      To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations ...

EXPERTS.INC May 4 · 1 min read
Eli Singer

What are strategies for marketing experts?

Expertise Marketing is an advanced and versatile form of content marketing, with strategies that are adaptable to many different contexts. Your organization’s experts have ...

EXPERTS.INC April 29 · 2 min read
Eli Singer

What is Expertise Marketing?

Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...

EXPERTS.INC April 20 · 2 min read
Eli Singer
featured spotlight

Is this the B-School Newsroom of the Future?: Business Access Media Conference Case Study

Samantha Harris from the McCombs School of Business at the University of Texas, Austin and ExpertFile’s Deanne Taenzer made a joint presentation last week ...

ExpertFile December 10 · 3 min read
Peter Evans

Part 1: How Duke University doubled their media hits by showcasing faculty

In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful ...

ExpertFile December 10 · 5 min read
Peter Evans
It’s time to better showcase your expertise and reach new audiences with the world’s first Expertise Marketing Platform. Get started in less than 30 days…let’s talk.

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