Latest Spotlights
Announcing The NEW ExpertFile
Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even ...
Church Mutual® announces leadership promotions
MERRILL, Wis. - Church Mutual Insurance Company, S.I.1 (a stock insurer) looks to further the company’s growth through the promotion of two individuals ...
How to Show Your Smarts: A Proven Approach to Expertise Marketing
If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ...
Earned Media: The Secret Weapon of Brand Building
I was reading the newspaper recently and saw an article about tax filing season. The article outlined some of the challenges facing people during tax ...
Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications ...
Social issues and boosting a brand – More companies taking a stand
Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer ...
5 Reasons Why Experts Should Drive Your Content Marketing Strategy
It’s a fact: buyers today don’t want to be prospected, demoed, or closed. Whether it’s a procurement officer on the other end ...