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Latest Spotlights on Marketing and Sales

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Latest Spotlights

Expert: Why do entrepreneurs fail? They choose the wrong idea.

The importance of having a sound business idea for a startup is essential, but identifying the ideas most likely to go from concept to venture ...

Wake Forest University February 15 · 2 min read
Dan Cohen

5 Reasons Why Experts Should Drive Your Content Marketing Strategy

It’s a fact: buyers today don’t want to be prospected, demoed, or closed. Whether it’s a procurement officer on the other end ...

ExpertFile November 30 · 4 min read
Peter Evans Deanne Taenzer
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