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Latest Spotlights on edutainment

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Latest Spotlights

Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says

One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications ...

Baylor University September 19 · 6 min read
Tyrha Lindsey-Warren

Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says

Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to ...

Baylor University January 30 · 4 min read
Tyrha Lindsey-Warren

Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert

Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. ...

Baylor University January 23 · 2 min read
Tyrha Lindsey-Warren
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