Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
Unveiling the Emotional and Psychological Rewards of Gift-Giving
During the holiday season, the spirit of giving resonates with joy and warmth, extending beyond mere material exchange. Philip Gable, a professor of psychological and ...
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of ...
When Our Feelings Become Physical: Understanding Our Bodily Responses To Emotion
Alicia Walf is a neuroscientist and senior lecturer at Rensselaer Polytechnic Institute whose research interests are fueled by the broad question: Why are there individual ...
Feeling Stressed? You’re More Likely To Procrastinate. A Neuroscientist Explains Why.
Procrastination can be thought of as losing the never-ending battle of approach vs. avoidance, with avoidance as the victor. According to Alicia Walf, a neuroscientist ...
Generosity beware: protecting your organization and its members from cyber theft
WHAT: Americans eager to help the people of Ukraine can donate to a range of organizations offering support. Many will give to charitable drives organized ...
Intimate relationships demand real understanding
University of Rochester psychology professor Harry Reis says it's important for us to have "real understanding" in our closest relationships so that others know who ...
The use of swear words declines by more than a quarter in the UK since the 1990s – new research
Aston University’s Dr Robbie Love compared the use of 16 of the most common swear words between 1994 and 2014 He found the amount of swearing has ...
Ask the Expert: Five tips for going back into the real world
This story is part of a Mental Health Awareness Month series highlighting Michigan State University research and expert knowledge. In honor of May as Mental ...
Personality matters: the tie between language and how well your video content performs
Why does one piece of online video content perform better than another? Does it come down to its relevance, production values, and posting and sharing ...