Latest Spotlights
International Fact Checking Day | Media Advisory
In today's digital age where information spreads rapidly and misinformation can have profound consequences, International Fact Checking Day stands as a beacon of truth and ...
Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers
Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product ...
A Beginner’s Guide to Expertise Marketing
It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...
Experts in the media – MSU’s was featured in ‘The Conversation’ talking about big tech and vaccine misinformation
As America begins to stare down a fourth wave of COVID 19 – vaccine awareness and the debate about to get immunized or not is still a ...
Social media as a weapon
Best-selling author Peter Singer talks with the Brunswick Review about winning the increasingly crowded and contentious war for attention What do Isis and Taylor Swift ...
Why is expertise marketing important?
The web is being reorganized around expertise. To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Myanmar Faces Allegations of Genocide
A United Nations report in September alleged Myanmar security forces had engaged in arson, rape and killings that forced more than 730,000 people to flee for ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Working with Faculty Experts to Build Reputation and Market Visibility
The Baylor University Playbook Featured in CASE Currents Magazine PHOTO CREDIT: BAYLOR UNIVERSITY MEDIA COMMUNICATIONS As traditional and social media organizations such as Facebook race ...