Latest Spotlights
New Goizueta Research: Fandom and the Republican Party and Why It Matters
When we think about “fans” we typically think about sports or entertainment … but new research from the Goizueta Business School shows that political figures are ...
U.S. economic challenges not expected to derail 2023 charitable giving
Church Mutual® survey finds more than half of Americans expect to maintain or increase their donations in the new year; uncovers giving trends by generation ...
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...