Latest Spotlights
Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions
On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In ...
There’s no Tour de France for women; it’s time to address the inequity in professional cycling
Since the Passing of Title IX, there have been many improvements in accessibility for girls and women in sports. This trend has not been as ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...