Latest Spotlights
Can virtual reality help athletes improve their performance?
The Tulane University football program experienced an incredible turnaround season in 2022. One of the programs that contributed to the team’s success was a new, ...
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...
Trailblazing treatment by ChristianaCare physical therapists catches attention of NFL
ChristianaCare physical therapists have developed a trailblazing treatment to prevent muscle strains that has caught the attention of numerous sports teams, including the Los Angeles ...
Nostalgia for University Traditions Increases Alumni Donations
“Something that’s really bizarre about American education is that a lot of the alumni connection to their university is through their sports teams,” said ...
Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions
On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...