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Latest Spotlights on sports teams

Expert insights from leading organizations.

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Latest Spotlights

Can virtual reality help athletes improve their performance?

The Tulane University football program experienced an incredible turnaround season in 2022. One of the programs that contributed to the team’s success was a new, ...

Tulane University February 1 · 2 min read
Patrick Bordnick

Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?

Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...

Emory University, Goizueta Business School January 21 · 5 min read
Michael Lewis

Trailblazing treatment by ChristianaCare physical therapists catches attention of NFL

ChristianaCare physical therapists have developed a trailblazing treatment to prevent muscle strains that has caught the attention of numerous sports teams, including the Los Angeles ...

ChristianaCare October 1 · 3 min read
Bradley Sandella, DO

Nostalgia for University Traditions Increases Alumni Donations

“Something that’s really bizarre about American education is that a lot of the alumni connection to their university is through their sports teams,” said ...

Southern Utah University November 30 · 2 min read
David Berri
featured spotlight

Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions

On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In ...

Baylor University March 12 · 3 min read
Kirk  Wakefield, B.A., M.B.A., Ph.D.

Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond

Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...

Baylor University January 3 · 1 min read
Kirk  Wakefield, B.A., M.B.A., Ph.D.

Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond

Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...

Baylor University September 25 · 1 min read
Kirk  Wakefield, B.A., M.B.A., Ph.D.
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