Latest Spotlights
Aston University appoints new pro-vice-chancellor and executive dean of business and social sciences
Professor Zoe Radnor has been appointed as Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences She has had a successful career ...
Building Your Own Expert Network - How Expert Personas Help you Organize & Develop Your Talent Pool
As business continues to evolve at an unprecedented rate, companies need new ideas and strategies that help them rapidly transform to keep pace and grow. ...
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
Thought Leadership 2.0: A New Approach
The term “thought leadership” has been exploited by self-proclaimed experts and overuse of the phrase has made the market weary of its practice. But before ...
IDC Quarterly Tech Brief: Your Guide For The Digital-First World
September 2021 Editor's Comments Happy September! We hope you got a chance to recharge and enjoy the summer. Now that we’re looking into the last ...
Quarterly Tech Brief - Your Canadian digital resiliency guide for the post-pandemic era
June 2021 Editor's Comments There's cautious optimism brewing in Canada as we enter the Summer months. Life-saving vaccines are finally getting into the arms of millions ...
Maple Report - May 2021 Edition
May 2021 Welcome to our second edition of The Maple Report. This quarterly newsletter is designed to keep Canadian technology executives updated on the latest trends, ...
Church Mutual® names chief claims officer
MERRILL, Wis. - Becky Hudzik-Presson has been named chief claims officer of Church Mutual Insurance Company, S.I. (a stock insurer)1, reporting to Scott Names, ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...