Why do you need an Innovation Strategy?
An innovation strategy is an identification of customer needs in a market—and then the selection of the needs to target for business growth.
Identifying and prioritizing customer needs allows the business to grow revenue and profits by creating solutions that add value to those customer needs.
Jobs-to-be-Done offers the perfect lens to view innovation strategy because it allows you to understand your customer needs through a stable customer view that can be measured over time.
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Strategyn
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