How do the best companies innovate?
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The world’s best innovators rely on more than just intuition.
In fact, intuition has very little to do with delivering breakthrough products.
The best innovators rely on a solid innovation process.
Unfortunately, most companies don’t have a solid innovation process…and 90%+ of execs are disappointed with their innovation performance.
But we’ve proven out these 5 process steps over 30 years and 1000s of projects:
✅ Define your market around the job-to-be-done
✅ Uncover desired outcomes
✅ Quantify which outcomes are unmet
✅ Discover hidden segments of opportunity
✅ Formulate and deploy a winning strategy
Following these 5 steps tells you exactly how to create products and services that customers will want to buy.
When we follow this innovation process, we see an 86% new product success rate.
That’s 5X the industry average.