How do the best companies innovate?

The world’s best innovators rely on more than just intuition.

In fact, intuition has very little to do with delivering breakthrough products.

The best innovators rely on a solid innovation process.

Unfortunately, most companies don’t have a solid innovation process…and 90%+ of execs are disappointed with their innovation performance.

But we’ve proven out these 5 process steps over 30 years and 1000s of projects:

✅ Define your market around the job-to-be-done

✅ Uncover desired outcomes

✅ Quantify which outcomes are unmet

✅ Discover hidden segments of opportunity

✅ Formulate and deploy a winning strategy

Following these 5 steps tells you exactly how to create products and services that customers will want to buy.

When we follow this innovation process, we see an 86% new product success rate.

That’s 5X the industry average.