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Aidin Namin, Ph.D. - Loyola Marymount University. Los Angeles, CA, US

Aidin Namin, Ph.D. Aidin Namin, Ph.D.

Assistant Professor of Marketing, College of Business Administration | Loyola Marymount University

Los Angeles, CA, UNITED STATES

Biography

Aidin Namin is assistant professor of marketing at the College of Business Administration at Loyola Marymount University. A modeler by training and passion, Dr. Namin received his Ph.D. from the University of Texas at Dallas. He received an MBA and a bachelor’s degree in industrial engineering from Sharif University of Technology. Applying quantitative and econometrics techniques, his research interests are marketing and data analytics, retailing, pricing, and digital marketing. Dr. Namin has received both research and teaching awards from different institutions. He is the recipient of the Best Paper Award for the Marketing Analytics track at 2018 SMA Conference, the 2018 Paul R. Lawrence Fellowship, LMU Hybrid Course Development Grant, LMU Internal Assessment Grant, LMU Academic Technology Grant, Junior Faculty Award, Fellowship Award for Established Record of Excellence in Research from the University of Idaho, and the Analytics for Purpose Grant. Dr. Namin has also received a Teaching Award as the Ph.D. Student Teacher of the Year from the University of Texas at Dallas. His research has been published in academic journals including the Journal of Retailing and Consumer Services, Journal of Marketing Analytics, and Journal of Marketing Communications. He is currently serving on the Editorial Board of Journal of Business Research and Journal of Marketing Analytics. He has presented his work in conferences such as Marketing Science and the American Marketing Association (AMA) in multiple occasions. Prior to joining LMU, Dr. Namin served as a tenure-track assistant professor of marketing at the University of Idaho. Before starting the PhD program, Namin worked in the industry as a data analyst and market researcher for some years. On the personal side, Aidin considers himself a family guy. He cares a lot about his family as well as his students. He enjoys traveling and outdoor activities. He also spends a big part of his free time cooking and trying new food recipes found on the Internet!

Education (3)

University of Texas at Dallas: Ph.D., Marketing 2015

Sharif University of Technology: MBA, Graduate Studies 2010

Sharif University of Technology: B.S., Industrial Engineering 2006

Social

Areas of Expertise (6)

Marketing Analytics Data Analytics Modeling Econometrics Retailing Pricing Models

Industry Expertise (2)

Market Research Research

Accomplishments (14)

Best Paper Award (professional)

2018-06-14

Best Paper Award in the Marketing Analytics and Big Data Track. 2018 SMA Conference

2018 Paul R. Lawrence Fellowship (professional)

2018-06-14

Case Research Foundation (less than 5% acceptance rate)

Grant (professional)

2018-04-12

LMU Online/Hybrid Course Development

Grant (professional)

2018-06-15

LMU Internal Assessment Summer Grant

Grant (professional)

2018-07-14

LMU Academic Technology Summer Grant

Editorial Board Member (professional)

2018-07-14

Journal of Marketing Analytics

Editorial Board Member (professional)

2018-07-13

Journal of Business Research

Marquis Who's Who biographical listee (professional)

2017-08-01

Through direct invitation from the publisher

Excellence Junior Faculty Fellowship Award (professional)

2016-03-01

Gary Michael Idaho Power award for Established Record of Excellence in Research

Junior Faculty Award (professional)

2016-03-01

Winner at the 2016 Western Decision Sciences Institute Annual Meeting

Foster and Framing Excellence in Teaching Award (professional)

2015-10-10

Invited by the Teaching & Advising Committee at the University of Idaho

Grant for Analytics with Purpose (professional)

2015-10-03

Innovation, Impact and Outreach grant from the College of Business and Economics, University of Idaho

Outstanding Ph.D. Student Teacher of the Year (professional)

2015-05-12

Winner of the Teaching Award at the University of Texas at Dallas for the 2014-2015 academic year

Teaching Award Nominations (professional)

Twice nominated for Teaching Award at the University of Texas at Dallas

Articles (5)

Who searches where? A new car buyer study Journal of Marketing Analytics

2018-04-16

In this research, we address an important gap in the literature as to the search behavior of new car buyers. While the effect of the Internet on this process is known, the literature still lacks a comprehensive study which (1) concurrently covers time periods before and after the launch of the Internet, and (2) compares trends of consumer search across those combined years. Our unique survey dataset, which spans 22 years and includes consumer search information for new cars from both the pre- and post-Internet eras, enables us to investigate this important gap. Using a latent class model, we classify respondents according to variables that measure consumer search for new automobiles. We unveil changes in characteristics of the six latent segments of car shoppers. Our main findings show that, over the years since the advent of the Internet, the segment of car buyers who mainly search through car dealers/stores has been shrinking drastically. We also find evidence that, over time, the heavy Internet user segment has become less likely to have decided on the manufacturer/dealer prior to searching. Our findings benefit researchers, practitioners, car manufacturers, dealers, and buyers.

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Impact of message design on banner advertising involvement and effectiveness: An empirical investigation Journal of Marketing Communications

2017-10-25

Following past research examining online advertising design and effectiveness, this research studies the impact of variations in the design of online banner advertisements on advertising involvement and effectiveness. Advertisement involvement and effectiveness are measured as response to changes in message design and are determined by the number of clicks on the banner ad (involvement) as well as the click-through rate, or CTR (effectiveness). The latter is the ratio of ad clicks to its total impressions. Related to the message design, the type (static or dynamic), size (pixel ratios), and the format of a banner advertisement are studied employing behavioral response data from a single apparel retailer. Results suggest that the type of banner advertisement significantly influences advertising involvement and effectiveness. Results also suggest that banner ad size in terms of pixel ratios significantly increases advertising involvement through total number of clicks but does not affect effectiveness through CTR. Our findings also identify and empirically validate the important role of the Golden Ratio in banner ad message design and its effectiveness.

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An Empirical Analysis of Demand Variations and Markdown Policies for a Fashion Retailer Journal of Retailing and Consumer Services

2017-09-01

In this paper, using data from a leading specialty apparel retailer, we empirically examine the determinants of a retailer's dynamic pricing policy and investigate consumer response to price changes (markdowns) throughout a fashion product's selling season using a product diffusion setting.

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Revisiting Customers' Perception of Service Quality in Fast Food Restaurants Journal of Retailing and Consumer Services

2017-01-09

This research is an extension to previous work in fast food restaurant marketing. The population of this research consists of actual fast food restaurant customers. Results indicate that there is no direct way of increasing behavioral intentions through improving service quality for fast food restaurants. Rather, behavioral intentions can be improved through customer satisfaction as an intermediary. Further, this work finds evidence that customer satisfaction can be improved through service quality, food quality, and price-value ratio, which in turn would pave an indirect path toward improvement in behavioral intentions in this industry.

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Measuring Customer Satisfaction Using SERVQUAL Survey Management Science Letters

2012-06-04

The focus of this research is on assessing the quality of services of Tehran’s Saman bank and the available gap between customer’s expectation and perception. Also the relationship between customer’s satisfaction and each dimension of service quality (ie: reliability, tangibility, responsiveness, assurance and empathy) and ranking them accordingly, is investigated.

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