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Douglas Bowman - Emory University, Goizueta Business School. Atlanta, GA, US

Douglas Bowman

Professor of Marketing | Emory University, Goizueta Business School


Bowman is an accomplished researcher in marketing, award-winning educator, and proven consultant.









Professor Bowman is an accomplished researcher in the quantitative aspects of marketing with a substantive focus in the areas of marketing strategy and customer relationship management. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television such as CNN and MS-NBC to discuss topics related to marketing strategies and tactics and consumer trends, to name a few. His research into the evolution of customer preferences in a new market won the AMA’s Green Award for the paper published in JMR deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. Bowman is on the editorial boards of a number of the leading marketing journals; is president-elect of the INFORMS Society for Marketing Science, past-president of AMA’s Market Insights Council; chaired Emory’s University Research Council; and, has chaired major research conferences including the INFORMS Marketing Science Conference (twice) and the AMA’s Advanced Research Techniques Forum.

Bowman’s recent teaching includes courses in product and brand management, and the analysis of marketing data. His teaching has been recognized in multiple ways including the Adler Prize, which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3-year period, the Emory Williams Teaching Award, Emory University’s highest teaching honor, and three-times the Outstanding Evening MBA Elective Instructor. While at Purdue University, he was the business school’s Outstanding Undergraduate Teacher four years in a row.

He has served as Area Coordinator for Marketing, Senior Associate Dean for External Relations, Senior Associate Dean for Working Professionals MBA Programs, and was founding co-director of the Emory Marketing Analytics Center.

He has executive education and consulting experience in areas related to marketing analytics and research, product and brand management, consumer behavior, new product development, and marketing strategy, and he has served as an expert witness in litigation.

Outside of Emory, he enjoys running, fitness, and scoring a goal or two for his ice hockey team.

Education (5)

The Wharton School, University of Pennsylvania: PhD, Marketing 1993

University of Pennsylvania: MA, Business Economics 1992

Ivey School of Business, University of Western Ontario: MBA 1987

University of Waterloo: BASc, Electrical Engineering 1985

Chartered Professional Accountants, Ontario: CPA, CMA

Areas of Expertise (4)

Marketing Strategy

Customer Behavior

Brand Management

Product Management

Research Spotlight

In the News (5)

Revenge spending

WSB-AM  radio


Featuring Doug Bowman

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Coca-Cola Is Changing the Flavor of a Soda. Again.

New York Times  online


This time around, the change is not likely to cause the same sort of backlash, despite some of the early grumbling, said Doug Bowman, professor of marketing at Emory University’s Goizueta Business School. “This is a strategy where Coke is trying to stay ahead of the market,” he said.

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Victoria’s Secret says goodbye to Angels, hires Megan Rapinoe, Priyanka Chopra as ambassadors

News Nation  online


The lingerie brand launched a new VS Collective initiative with ambassadors including professional soccer player Megan Rapione and Indian actress Priyanka Chopra amid criticism over lack of diversity. The seven notable women are primarily known for accomplishments not related to modeling.

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Macy’s retreat means more pain for malls

The Atlanta Journal-Constitution  print


“Today it’s about the whole shopping experience. People will drive for that, not just a regular run-of-the-mill mall.”

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Big Layoffs Reportedly Coming At Atlanta-Based Coke

WABE 90.1  radio


“Certainly on the carbonated side, business is in some cases stagnant,” says Doug Bowman, who teaches marketing at Emory University’s Goizueta Business School. Consumption of coke’s soft drinks has been falling in North America and Europe and flatlining in Latin America, but Bowman says the company has done a good job of building other products like its Minute Maid and Simply juices, bottled water, sports drinks and even milk. Still, Coke posted a 14 percent drop in third quarter profits this year, and in October warned it would miss not only this year’s profit target, but likely next year’s as well. Bowman points to struggling overseas markets as part of the reason business isn’t booming like it did in year’s past...

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