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Inyoung Chae - Emory University, Goizueta Business School. Atlanta, GA, US

Inyoung Chae Inyoung Chae

Assistant Professor of Marketing | Goizueta Business School



Inyoung Chae is an Assistant Professor of Marketing at Goizueta Business School, Emory University, where she teaches digital and social media strategy to undergraduate and MBA students. She has a Ph.D. in Management from INSEAD. Chae's research interests are understanding consumers’ online behavior using statistical models. Her research covers a variety of areas in digital marketing such as online advertising, social media, and news media. Her work has been published in the Marketing Science and Journal of Marketing Research.

Areas of Expertise (7)

Digital Marketing Online Advertising User-Generated Content Online Word-of-Mouth Marketing Bayesian Analysis Big Data Analysis Media consumption

Education (3)

INSEAD: Ph.D., Management 2016

Yonsei University: M.S., Applied Statistics 2010

Yonsei University: B.S., Business Administration and Applied Statistics 2006

Media Appearances (3)

Look Out For This Surprising Consequence Of Influencer Marketing That Could Hurt Your Brand

Forbes  online


Influencer marketing leverages the authenticity embedded in the connections that influencers have with followers and friends on social media. But is it all positive when it comes to influencer marketing?

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Lessons in Digital Transformation from the Hotel Industry

INSEAD Knowledge  online


One of the key game changers in the industry has been consumer empowerment, particularly access to information based on a case study exploring AccorHotels.

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Nine new faculty members join for Fall 2016

emorybusiness.com  online


Goizueta Business School welcomes many new faculty members in the Fall 2016. “I am both privileged and honored to help this group achieve new heights as researchers and educators,” said Kristy Towry, Vice Dean of Faculty and Research.

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