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Inyoung Chae - Emory University, Goizueta Business School. Atlanta, GA, US

Inyoung Chae Inyoung Chae

Assistant Professor of Marketing | Goizueta Business School

Atlanta, GA, UNITED STATES

Biography

Inyoung Chae completed her Ph.D. in Management at INSEAD in 2016. Prior to joining the faculty at Emory in 2016, Chae worked as an in-house consultant for Doosan Infracore Co. Chae's research interests are digital marketing, online advertising, user generated content and big data analysis. She recently published in the Marketing Science Journal.

Areas of Expertise (6)

Digital Marketing Online Advertising User-Generated Content Online Word-of-Mouth Marketing Bayesian Analysis Big Data Analysis

Education (3)

INSEAD: Ph.D., Management 2016

Yonsei University: M.S., Applied Statistics 2010

Yonsei University: B.S., Business Administration and Applied Statistics 2006

Media Appearances (3)

Look Out For This Surprising Consequence Of Influencer Marketing That Could Hurt Your Brand

Forbes  online

2017-06-25

Influencer marketing leverages the authenticity embedded in the connections that influencers have with followers and friends on social media. But is it all positive when it comes to influencer marketing?

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Lessons in Digital Transformation from the Hotel Industry

INSEAD Knowledge  online

2017-01-05

One of the key game changers in the industry has been consumer empowerment, particularly access to information based on a case study exploring AccorHotels.

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Nine new faculty members join for Fall 2016

emorybusiness.com  online

2016-09-22

Goizueta Business School welcomes many new faculty members in the Fall 2016. “I am both privileged and honored to help this group achieve new heights as researchers and educators,” said Kristy Towry, Vice Dean of Faculty and Research.

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