Dionne Nickerson
Assistant Professor of Marketing Emory University, Goizueta Business School
- Atlanta GA
Nickerson’s research focuses on the impact of environmental/social sustainability and corporate social responsibility on marketing strategy.
Emory University, Goizueta Business School
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Media
Biography
Dr. Nickerson was born and raised on Chicago’s South Side. She earned her Ph.D. from the Georgia Institute of Technology. She also holds an A.B. in engineering (Brown University) and an MBA (Providence College). Before becoming an academic, Dr. Nickerson worked in technology consulting, advising clean technology start-ups funded through the EPA’s Small Business Innovation Research (SBIR) program on marketing strategy, and taught English through the Teaching Assistant Program in France (TAPIF).
Education
Georgia Institute of Technology
PhD
Providence College
MBA
Brown University
AB
Engineering
Areas of Expertise
In the News
Juneteenth celebrations adapt after corporate sponsors pull support
AP News online
2025-06-16
After the 2020 murder of George Floyd, many companies pursued efforts to make their branding more inclusive, but it has slowed down over the past few years after some received blowback from conservatives and because many companies didn’t see it as an important part of their revenue stream, said Dionne Nickerson, a professor in marketing at Emory University.
Trump’s anti-DEI wave extends to Juneteenth celebrations as corporate sponsors pull out of major events
Fortune online
2025-06-16
After the 2020 murder of George Floyd, many companies pursued efforts to make their branding more inclusive, but it has slowed down over the past few years after some received blowback from conservatives and because many companies didn’t see it as an important part of their revenue stream, said Dionne Nickerson, a professor in marketing at Emory University.
How Inclusive Brands Fuel Growth | Opinion
Harvard Business Review online
2024-05-01
They unlock new sources of value by meeting the needs of underrecognized customers.
New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth
Forbes online
2023-11-17
Rodríguez-Vilá partnered with Dionne Nickerson, PhD, of the Kelley School of Business at Indiana University, and Sundar Bharadwaj, PhD, of the University of Georgia Terry College of Business to measure the level of inclusion by brands and define the characteristics of an inclusive brand.
844: Have We Been Doing Corporate Social Responsibility All Wrong?
Today in Digital Marketing Podcast online
2023-04-07
Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her.
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)
The JM Buzz Podcast online
2023-03-09
Our host for this episode is Dr. Dionne Nickerson, an assistant professor at Indiana University specializing in sustainability and corporate social responsibility. She will discuss findings from recent Journal of Marketing articles with two guests: Dr. Chandra Srivastava, Assistant Professor at St. Edward's University and lead author of the article, "Customer Orientation and Financial Performance: Women in Top Management Teams Matter!" and Dr. Linda Court Salisbury, Associate Professor at Boston College and lead author of the article, "Beyond Income: Dynamic Consumer Financial Vulnerability."
Charitable giving can backfire for companies that do social harm | Opinion
Fas
2022-04-16
Consumers perceive corporate social responsibility initiatives differently, depending on how sincere they perceive the companies to be.
