Dionne Nickerson
Assistant Professor of Marketing | Emory University, Goizueta Business School
Atlanta, GA, UNITED STATES
Nickerson's expertise merges marketing with societal concerns, emphasizing environmental + social sustainability in the marketplace.
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Biography
Dr. Dionne Nickerson is an Assistant Professor of Marketing at Emory University's Goizueta Business School. Her research focuses on the impact of sustainability, corporate social responsibility (CSR), and diversity, equity, and inclusion (DEI) on marketing strategy. Her work has been published in Harvard Business Review, Journal of Marketing, and Journal of Marketing Channels. In 2024, Dr. Nickerson was a finalist for the AMA Foundation Robert Lusch Early Career Research Award. Her 2022 Journal of Marketing publication was selected as a finalist for the 2022 AMA/Marketing Science Institute/H. Paul Root Award and 2022 Shelby D. Hunt/Harold H. Maynard Award for its contributions to marketing theory and practice. In 2018, she received the Emerald/EFMD Outstanding Doctoral Research Award in Marketing for her dissertation work.
Dr. Nickerson was born and raised on Chicago’s South Side. She earned her Ph.D. from the Georgia Institute of Technology. She also holds an A.B. in engineering (Brown University) and an MBA (Providence College). Before becoming an academic, Dr. Nickerson worked in technology consulting, advising clean technology start-ups funded through the EPA’s Small Business Innovation Research (SBIR) program on marketing strategy, and taught English through the Teaching Assistant Program in France (TAPIF).
Education (3)
Georgia Institute of Technology: PhD
Providence College: MBA
Brown University: AB, Engineering
Areas of Expertise (7)
Sustainability
Corporate Social Responsibility
Marketing Strategy
Brand Strategy
Social Sustainability
Environmental Sustainability
ESG
In the News (4)
How Inclusive Brands Fuel Growth | Opinion
Harvard Business Review online
2024-05-01
They unlock new sources of value by meeting the needs of underrecognized customers.
844: Have We Been Doing Corporate Social Responsibility All Wrong?
Today in Digital Marketing Podcast online
2023-04-07
Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her.
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)
The JM Buzz Podcast online
2023-03-09
Our host for this episode is Dr. Dionne Nickerson, an assistant professor at Indiana University specializing in sustainability and corporate social responsibility. She will discuss findings from recent Journal of Marketing articles with two guests: Dr. Chandra Srivastava, Assistant Professor at St. Edward's University and lead author of the article, "Customer Orientation and Financial Performance: Women in Top Management Teams Matter!" and Dr. Linda Court Salisbury, Associate Professor at Boston College and lead author of the article, "Beyond Income: Dynamic Consumer Financial Vulnerability."
Charitable giving can backfire for companies that do social harm | Opinion
Fas
2022-04-16
Consumers perceive corporate social responsibility initiatives differently, depending on how sincere they perceive the companies to be.
