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Dr James Reynolds

Senior Lecturer in Psychology Aston University

  • Birmingham

Dr Reynolds' research focuses on public reactions to potential and actual policy implementation, including health and climate policies.

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Spotlight

3 min

The research was carried out by the University of Birmingham’s Katie Edwards and Aston University’s Jackie Blissett and James Reynolds Both the availability of high-calorie options and their position on the menu affects teenagers’ choices Restaurants provide an important location for implementing low-cost and high-reach interventions to tackle obesity. New research from the University of Birmingham and Aston University has found that putting lower-calorie meal choices at the top of a restaurant menu, and reducing the availability of high-calorie options, makes teenagers more likely to order the healthier options. Childhood obesity rates have been increasing year on year, with government pledges and targets to reduce obesity unfulfilled or missed. Restaurants are a common food environment for adolescents, with one fifth of children consuming meals out at least once a week. The study has been published in the journal Appetite. Dr Katie Edwards, research fellow in psychology at the University of Birmingham and a visiting researcher at Aston University, who led the study, said: “Childhood obesity is a significant public health challenge. A key period for targeting dietary intervention is adolescence, when young people become more independent, making their own decisions about diet and socialising with friends more. Interventions have targeted healthy eating at home and at school, but we wanted to see how altering restaurant menus can impact the choices teenagers make.” The researchers asked 432 13 to 17-year-olds to take part in an online experiment. They presented the teenagers with three different menus, with five starters, ten main courses and five desserts in separate sections, as one would find on a standard restaurant menu. Each menu was slightly different; one which reduced the number of high-calorie options on offer, one with menu positioning of lowto high-calorie meals, one which combined the availability and position interventions, and then one ‘typical’ menu. The participants were asked to select a starter, main and dessert from each menu. The experiment showed that the availability and the position interventions resulted in significantly lower calorie meal choices, compared to the choices made from the menu with no intervention (the ‘typical’ menu). The average number of calories for a selected meal reduced from 2099.78 to 1992.13 when the items were ordered from least to highest calorie content. The availability intervention reduced it from 2134.26 kcal to 1956.18 kcal. The group who had the combined availability and positioning intervention menu saw their meals’ calorie value plummet from 2173.60 kcal to 1884.44 kcal. The study also found that the positioning intervention had the biggest impact on main course choices. The availability intervention and the combined interventions, on the other hand, did not have a big impact on the calorie value of main course choices. The availability intervention had the most impact on starter choices. None of the interventions had a significant impact on dessert choices. Dr Edwards said: “Main menu choices saw the biggest reduction in calories following the position intervention, going from 1104.17 kcal to 1045.16 kcal, while the availability intervention saw the biggest reduction in the starter option. While not all interventions saw statistically significant reductions for all courses, each intervention saw a significant reduction in the calorie content of the overall meals.” Dr James Reynolds, senior lecturer in psychology at Aston University, said: “People tend to consume higher calorie meals when they eat out, so restaurants provide an important location for implementing low-cost and high-reach interventions which can encourage healthier eating in teenagers. Many restaurants are already required to display calorie information on their menus, but our research has shown that tactics like altering the position or availability of high-calorie options on menus could also be a useful tool in trying to reduce obesity and help young people make healthier choices. The next step for this research would be to replicate the study in restaurant settings.” Read the full paper in the journal Appetite at https://www.sciencedirect.com/science/article/pii/S0195666324005749

Dr James ReynoldsJackie Blissett

4 min

Researchers looked at trust in scientists in 68 countries and found relatively high levels of trust everywhere The TISP Many Labs study of 71,922 people included those living in under-researched nations of the Global South The majority of survey participants believe that scientists should be more involved in society and policymaking. Public trust in scientists is still high, according to a survey carried out in 68 countries by an international team of 241 researchers, led by Dr Viktoria Cologna (Harvard University, ETH Zurich) and Dr Niels Mede (University of Zurich). The study found no evidence of the oft-repeated claim of a crisis of trust in science. The team, which included Aston University School of Psychology’s Dr James Reynolds and Dr Charlotte Pennington, also found that the majority of survey participants believed that scientists should be more involved in society and policymaking. This study is the result of the Trust in Science and Science-Related Populism (TISP) Many Labs study, a collaborative effort that allowed the authors to survey 71,922 people in 68 countries, including many under-researched countries in the ‘Global South’. For the first time since the COVID-19 pandemic, the study provides global, representative survey data on the populations and regions of the world in which researchers are perceived to be most trustworthy, the extent to which they should engage with the public and whether science is prioritising important research issues. Dr Mede said: “The study is the most comprehensive post-pandemic snapshot of trust in scientists, societal expectations of their involvement in society and policymaking and public views on research priorities.” Across 68 countries, the study finds that the majority of the public has a relatively high level of trust in scientists (mean trust level = 3.62, on a scale of 1 = very low trust to 5 = very high trust). The majority of respondents also perceive scientists as qualified (78%), honest (57%) and concerned about people’s wellbeing (56%). However, the results also reveal some areas of concern. Globally, less than half of respondents (42%) believe that scientists pay attention to the views of others. Additionally, many people felt that the priorities of science are not always well-aligned with their own priorities. The researchers call upon scientists to take the results seriously and find ways to be more receptive to feedback and more open to dialogue. The findings confirm the results of previous studies that show significant differences between countries and population groups. In particular, people with right-wing political views in Western countries tend to have less trust in scientists than those with left-wing views. This suggests that attitudes toward science tend to polarise along political lines. In most countries, however, political orientation and trust in scientists were not related. A majority of respondents want science to play an active role in society and policymaking. Globally, 83% of respondents believe that scientists should communicate with the public about science, providing an impetus for increased science communication efforts. Only a minority (23%) believe that scientists should not actively advocate for specific policies. 52% believe that scientists should be more involved in the policymaking process. Participants gave high priority to research to improve public health, solve energy problems and reduce poverty. On the other hand, research to develop defence and military technology was given a lower priority. In fact, participants explicitly believe that science is prioritising the development of defence and military technology more than they would like, highlighting a potential misalignment between public and scientific priorities. Dr Cologna said: “Our results show that most people in most countries have relatively high trust in scientists and want them to play an active role in society and policymaking”. Dr Reynolds, a senior lecturer at Aston University School of Psychology, said: “This research demonstrates that people from all around the globe still have high trust in science and want scientists involved in policymaking. When we face great challenges, such as threats to public health or energy crises, the public recognise the importance that scientists can play and want us involved. This is also true of the UK where levels of public trust in science is one of the highest globally.” Dr Pennington, a senior lecturer at Aston University School of Psychology, said: “This project showcases the importance and power of big team science to answer fundamental questions about human behaviour. By pooling our expertise and resources, we were able to reach over 70,000 people and improve sample diversity and representation by recruiting from 68 countries. Overall, the study resulted in an optimistic finding – that people generally trust scientists and agree that they should engage more in society and policymaking. Such trust is important because it allows people to make research-informed decisions about their own lives.” Find out more about the research in Nature Human Behaviour by visiting https://www.nature.com/articles/s41562-024-02090-5.

Dr James Reynolds

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Biography

Dr. Reynolds is a Senior Lecturer in Psychology at Aston University. His research involves applying psychological insights to public health and climate policies. In the past this has involved evaluating the effectiveness of public health interventions on the public's health behaviours.

His current focus is on public reactions to the announcement, adoption, implementation, and enforcement of public policies. This has included health policies, climate policies, domestic policies, and many others. His work involves studying whether the public support or oppose policies, why this may occur, and what are the consequences of this support. He is currently the Director of a World Health Organisation Collaborating Centre on Public Support for Health Policies.

Areas of Expertise

Public Opinion
Attitudes
Beliefs
Health Policy
Climate Policy
Behaviour Change

Education

Sheffield Hallam University

PhD

Psychology

2015

Sheffield Hallam University

BSc

Psychology

2010

Affiliations

  • Director of a WHO Collaborating Centre; September 2025 - Present

Media Appearances

Aston University Psychology Early Career Researcher Wins Prestigious Grant to Explore Public Support for Health Policies

Psychreg  online

2022-11-29

Dr James Reynolds, a lecturer in psychology, said: “Public attitudes towards these policies are vital as governments often fear implementing policies where there is low support. In some cases, lifesaving policies such as the smoking ban might be delayed, repealed, or never even implemented due to a perceived (or actual) public backlash.

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Labelling food with the amount of exercise needed to burn off the calories has ‘little or no impact’ on purchases

Diabetes.co.uk  online

2022-11-21

Researchers from the University of Cambridge carried out a study of 10 workplace cafeterias over 12 weeks in 2021, to assess the effectiveness of PACE labels, which is when the physical activity calorie-equivalent information is displayed on food – for example, informing consumers that a 1014kcal large portion of battered haddock would take more than five hours of walking to burn off.

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'Nannying' calorie labels DON'T make you eat less, study finds

Daily Mail  online

2022-11-09

A team from Cambridge University carried out the 'largest study in a real world setting' to look at the impact of the labels on food and drink purchases.

Their experiment took place across 10 workplace cafeterias in England over a 12-week period in 2021.

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Research Grants

Maximising Public Support for Health Policies,

European Research Council (ERC) Starting Grant [awarded by ERC; funded by UKRI Horizon Guarantee under EPSRC],

2023-2028

Articles

The Impact of Communicating the Benefits and Safety of Psilocybin on Policy Support: a Survey Based Experiment

International Journal of Drug Policy

2025

Background
Preliminary evidence suggests psilocybin may have therapeutic value for various mental health conditions; despite this, it is currently illegal in the UK. Less is known about how people form their attitudes towards psilocybin policies.
Objectives
To explore whether beliefs about the benefits and safety of psilocybin influence support for psilocybin policies.
Methods
In an online survey experiment, 804 participants were randomised to receive one of four interventions in a 2 (no information vs evidence for psilocybin benefits) x 2 (no information vs evidence for psilocybin safety) design. Public support for four psilocybin policies and beliefs about the benefits and safety of psilocybin were measured before and after participants were randomised to a group.

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Public Communication about Science in 68 Countries: Global Evidence on How People Encounter and Engage with Information about Science

Science Communication

2025

This 68-country survey (n = 71,922) examines science information diets and communication behavior, identifies cross-country differences, and tests how such differences are associated with sociopolitical and economic conditions. We find that social media are the most used sources of science information in most countries, except those with democratic-corporatist media systems where news media tend to be used more widely. People in collectivist societies are less outspoken about science in daily life, whereas lower education is associated with higher outspokenness. Limited access to digital media is correlated with participation in public protests on science matters. We discuss implications for future research, policy, and practice.

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Extreme weather event attribution predicts climate policy support across the world

Nature Climate Change

2025

Extreme weather events are becoming more frequent and intense due to climate change. Yet, little is known about the relationship between exposure to extreme events, subjective attribution of these events to climate change, and climate policy support, especially in the Global South. Combining large-scale natural and social science data from 68 countries (N = 71,922), we develop a measure of exposed population to extreme weather events and investigate whether exposure to extreme weather and subjective attribution of extreme weather to climate change predict climate policy support. We find that most people support climate policies and link extreme weather events to climate change. Subjective attribution of extreme weather was positively associated with policy support for five widely discussed climate policies. However, exposure to most types of extreme weather event did not predict policy support. Overall, these results suggest that subjective attribution could facilitate climate policy support.

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