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Dr Neha Prashar - Aston University. Birmingham, , GB

Dr Neha Prashar Dr Neha Prashar

Research Fellow | Aston University


Dr Prashar has worked in the areas of development, entrepreneurship, SMEs and productivity since joining the ERC in 2017.





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Dr Neha Prashar is a research fellow at the Enterprise Research Centre based at Aston University. She is involved in firm-level economic research focusing on regional productivity, entrepreneurship and SMEs. She has worked on various projects including those for BEIS, Scottish Enterprise and the Design Council. Neha is also part of the UK Global Entrepreneurship Monitor (GEM) team, producing yearly data and reports on the state of entrepreneurship in the UK.

Prior to the ERC, Neha has worked with the Centre for Crime, Justice and Policing (CCJP) based at University of Birmingham whilst completing her PhD.

Areas of Expertise (6)

Job Destruction





Job Creation

Education (3)

University of Birmingham: PhD, Economics 2018

University of Birmingham: MSc, Development Economics 2013

University College London: BSc, Mathematics with Economics 2012

Affiliations (2)

  • The Economics Network : Member
  • Royal Economics Society : Member

Articles (3)

What do we ‘mean’ by productivity anyway?

Enterprise Research Centre

The pandemic has brought about difficult times for many businesses in the UK. Currently, with the onset of a second wave, and the end of the Brexit transition period only 80 days away, the road to economic recovery looks arduous. Inevitably, the rate of job and firm destruction will increase but for those businesses that manage to survive, sustainable long-term productivity will be key to recovery and growth. An ERC report focusing on sector productivity in the UK outlined the lack of understanding of productivity by business leaders in terms of the economist’s popular definition of gross value added (GVA).

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Job Creation and Destruction in the UK

Enterprise Research Centre

The ERC published a new research paper today on job creation and destruction in the UK economy, based on new analysis of ONS data. The analysis, by Mark Hart and Neha Prashar, shows that established firms are already shedding jobs, and although employment is being buoyed by start-ups, these are prone to high failure rates. Jobs ‘churn’ in private sector saw 4.9m jobs created and destroyed last year. Strong employment figures may be “lulling policymakers into a false sense of security” on the state of the economy.

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From the Cabinet of Curiosities: The misdirection of research and policy debates on small firm growth

International Small Business Journal: Researching Entrepreneurship

We would like to thank Professor Mark Hart, Dr Neha Prashar and Dr Anastasia Ri for compiling our Annual Review Article of 2020 which is dedicated to the memory of Michael Anyadike-Danes. Analyses of growth and scalability are of perennial interest given the centrality of this issue and the diverse range of debate it generates; it is clearly of even greater importance during the current pandemic given the disruption to markets and related economic volatility.

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