Ella Xu

Ella Xu joined Emory University’s Goizueta Business School in 2025 after completing her PhD in marketing at the New York University Stern School of Business. Her research interests focus on consumer decision-making, especially on its intersection with machine learning. She aims to develop explainable machine learning tools by leveraging marketing theories and domain knowledge to help researchers gain deeper insights and support marketers in designing more effective strategies. Additionally, she is interested in utilizing novel consumer datasets to further understand the decision-making process.