EERIC WEAVER is a digital marketing veteran who has spent 28 years creating market impact for household brands. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. He has counseled over 80 blue-chip clients through two societal transformations — the commercial Web and the social media revolution — and has built and led creative, production and strategy teams in London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
As VP and Practice Lead for the Xerox Customer Experience Practice, Weaver oversees the company’s US marketing services consultancy, providing Fortune 500 clients with customer experience design, transformation advisory, content marketing, marketing automation, and personalization council. He is also a key contributor to the company’s efforts around distributed ledger technology. Before to his role at Xerox, Weaver counseled both large corporate clients and governmental agencies in the areas of business strategy, competitive advantage, customer experience, and digital transformation.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on blockchain, digital marketing, internal transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington. He is a summa cum laude graduate of Xavier University and lives in Seattle, Washington.
Industry Expertise (3)
Areas of Expertise (7)
Top 50 Marketing Thought Leaders over 50 (professional)
Each of the Marketing Thought Leaders highlighted have a wealth of experience and knowledge to share; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person.
Brand Leadership Award, World Brand Congress (professional)
Awarded a Branding Leadership Award from the World Brand Congress for lifetime work in branding
Multiple Gold Beacon Awards, Business Marketing Association (professional)
Awarded "Best Brand Identity," "Best Integrated Campaign" and "Best Print Collateral" for work for client SumTotal
American Corporate Video Award, "Best Original Score" (professional)
Role: Composer. Client: Technomic Publishing. Awarded an American Corporate Video award for "Best Original Musical Score" for "Total Quality Management for Schools."
Webby Award, "Best Healthcare Site" (professional)
Webby Award for "Best Healthcare Site" for MayoClinic.com
Best Brand Website, American Advertising & Marketing Association (professional)
Automotive Advertising & Marketing Association, “Best Brand Website – Bronze” for lincoln.com
"Best of Healthcare Industry" Award, Web Marketing Association (professional)
Web Marketing Association “Best of Health Care Industry” award, for mayoclinic.com
"Cool Corporate Website Award" (professional)
Awarded “Cool Corporate Web Site Award” for mercuryvehicles.com (Ford Motor Company)
Xavier University: Communication Arts/Broadcast Media, Bachelor of Arts
Graduated summa cum laude, 4.0
- Marketing Hall of Fame Academy
- American Advertising Federation
- Chief Digital Officer Club
- I-COM Global Forum for Marketing Data & Measurement
- World Brand Congress
Angela Scardillo, VP Marketing | Best Buy
“Eric is among the rare few thought-leaders truly immersed in social media. He definitely “gets it”. Our organization reached out to Eric in an effort to better understand and integrate social media into our communications and customer experience strategy, and he left our team engaged and inspired."
Andrea Shuff, Digital Marketing Manager | Jack in the Box
“As a client who worked closely with Eric for more than a year, I would entrust him with any large Marketing project – not just Social. Eric is one of the smartest people I’ve ever worked with – an absolute leader in the digital space, a true expert in Social and an all-around great guy. From the beginning of our engagement, he was a partner in the truest sense – engrossing himself in our business and ultimately becoming more knowledgeable about the inner workings of our organization than many of us were. He is more than capable of developing complex strategies but doesn’t shy away from then determining the necessary tactical pieces to execute it.”
Maria Emmer-Aanes, VP Marketing & Communications | Litehouse Foods
"When I met Eric Weaver in 2008 during a website redesign project, I knew NOTHING about social media. Day in and day out, Eric encouraged me to jump into this new media world with both feet. Over a six month period, Eric built our confidence and convinced Nature’s Path Organic Foods that we could no longer leave untapped, awareness building and shopper engagement opportunity on the table. He helped us set strategic goals, provided our team with new resources, collaborative partnerships, and effective tools that allowed us to soar. In fact, during that time we set communication handrails that have made us the number one organic brand throughout social media today. Eric can see the future. He has a clear picture of what matters in building relationships and he is remarkable at pulling people together to get things done. He is a phenomenal listener who is generous with praise, open to tough assignments and strategically breaks through constraining paradigms by taking smart, calculated risks. He is a man who leads with honor, integrity and heart. Simply put, you cannot and will not find better than Eric Weaver."
Shane Gibson, Founder | Socialized Communications
"Eric Weaver and I first connected on Twitter several years ago. The thing that struck me immediately was his willingness to genuinely help and share his vast experience in marketing, business and of course social media and social communications. As an author of two books on social media I have traveled to four continents interacting with all sorts of social media "leaders" and thought leaders. I've seen it all - and Eric is the real deal. We had him speak at Social Media Week Vancouver in 2011 and he was so well received that we asked him to return and speak a second year in-a-row at Social Media Week Vancouver 2012. I would highly recommend Eric as a marketing and social media thought leader. He is the real deal."
Gary Goldhammer, SVP | Edelman Public Relations
“Eric Weaver is a profound thinker, astute strategist and an inspirational speaker, manager and practitioner in all things digital. He can do ‘what’s now’ while always pushing his clients and colleagues toward ‘what’s next,’ and his dedication to his work is admirable to say the least. There are a very few people in this industry with Eric’s abilities or passion.”
Jon Winberg, President | Acuity Forums
“I’ve have had the opportunity of working with Eric Weaver on two occasions, this year. Eric’s presentations are very well researched and organized, he is a true professional and a pleasure to work with. The delegates were very impressed with Eric’s presentation style and incredible knowledge on the subject matter. We would highly recommend Eric and I personally look forward to the opportunity of working together in the future.”
George Riddell, Board of Directors | American Advertising Federation
“Eric Weaver has delivered several outstanding presentations to the members and constituents of Ad Club Seattle over the past few years. Each time, he has delivered an insightful, forward-thinking analysis of the current and future state of online social networks—with specific attention to the ways marketers and advertising professionals can and should be using new media. Based on our experiences with Eric, I strongly endorse him as a presenter and expert on the subject of digital media and social networking.”
Mike Whitmore, President | Fresh Consulting
“Per my recommendation, Fresh brought Eric to be our Keynote Speaker at Social Media 201 in Seattle on April 15th. He was the PERFECT choice for the event which was held at Microsoft’s Conference Center. Eric provided the perfect blend of fantastic delivery, comedic timing, supportive data and relevance to the attendees and made his Keynote one of the highlights of the event. I would highly recommend Eric as a Keynote and want to publicly recognize his contributions to the success of our event.”
Media Appearances (10)
IPG MEDIABRANDS LANCIA IN ITALIA PERFORMLY, PER LA MISURAZIONE DELL’EARNED MEDIA
Advertiser (Italy) print
“Credo che i Social, avendo acquisito una grandissima rilevanza, stiano entrando in una fase di progressiva maturazione” ha infatti dichiarato Gian Paolo Tagliavia, CEO di IPG Mediabrands Italia (nella foto). “Questo vuol dire che, all’interno delle Aziende, sempre di più si passerà dall’iniziale fascinazione per la novità, a una valutazione delle performance legata al ritorno sull’investimento necessario per creare e alimentare la propria presenza Social. Con Performly affianchiamo le Aziende in questo percorso; a livello globale stiamo già lavorando con molti grandi clienti con la divisione guidata da Eric Weaver, Chief Social Officer G-14 Region, e finalmente iniziamo l’attività anche in Italia”.
IPG Mediabrands lancia Performly, il tool di misurazione dedicato all’Earned Media
Engage (Italy) print
Lo strumento, che consente di quantificare in termini monetari le attività editoriali delle aziende sui social network, è ora disponibile anche sul mercato italiano
Top 50 Marketing Thought Leaders over 50
Brand Quarterly Magazine print
Brand Quarterly: "Each of the Marketing Thought Leaders highlighted on this year's list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person. They are proof that age has little to do with ability; that you’re never too young OR too old, when you’ve got talent."
Earning Time: the New Age of Paid and Social
Paid social advertising is now a requirement to have your content seen by fans. But in trying to justify new paid budgets without hard financial metrics, many corporate social teams feel stuck. But a solution exists.
Nace Performly, la primera herramienta de medición de ROI en redes sociales
“Durante años las marcas se han preguntado cuál era el impacto real de sus actividades en redes sociales mientras que los equipos de gestión se esforzaban en demostrar el valor de un Like o un Retweet. Del mismo modo, se desconocía el impacto real de las redes sociales sobre el marketing mix” ha declarado Eric Weaver, Director de Social Media de Mediabrands para G14, “Performly responde a todas estas preguntas mostrando la rentabilidad financiera de los proyectos en redes sociales y permitiendo la comparación con otros canales de comunicación tradicionales”, concluye Weaver.
IPG Mediabrands To Launch Automated Social Performance Tool
COLOGNE — The free ride on social media is over and brands are needing to bolster their social channels with paid ads, says Eric Weaver, Chief Social Officer for Mediabrands G14 Cluster, in an interview with Beet.TV. That’s why IPG Mediabrands is launching in November an automated solution called Performly that’s designed to assess the the financial impact of social media activity.
“What we are seeing since January of this year is a massive drop in organic reach. Only 5% of yours fans see your brand’s ads, content and engagement. You have to do paid social ads to even be seen,” he says. “Social is about optimization and wringing as much as you can out of your dollar. A lot of these automated tools will get us there.”
For more insight into social strategies and also the effectiveness of programmatic buying, check out this video interview. This video is part of series of videos covering DMEXCO.
IPG Mediabrands launches Performly
M&M Global print
IPG Mediabrands has launched Performly a service to measure its clients’ social media impact.
2014: Time for Social Media to Grow Up Already
Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media.
IPG Mediabrands launches Performly to extract financial impact of social activity
Brand Republic print
Eric Weaver, chief social officer for Mediabrands’ G14 cluster, said: "For years, marketers have questioned the financial impact of their social efforts, and management teams have struggled to prove the true value of a ‘like’ or a ‘re-tweet’.
"Equally puzzling has been the impact of social in the overall marketing mix. Performly answers all of these questions, by showing the financial payoff of social programmes and allowing social to be measured in comparison to other traditional media channels."
Bitcoin may be risky—but don’t discount the potential behind virtual currencies
Critics are quick to judge Bitcoin and the concept of virtual currencies. These technologies do indeed possess many risks, particularly when used for speculative investment. But once “cryptocurrencies” are fully baked, virtual currencies could do to transactions what the Internet did to information.
Event Appearances (32)
The Smoke from the Mirrors: Assessing Digital Marketing Competence
National Assn of Education Procurement annual meeting Reno, Nevada
ROX: Creating a Return on Experience
IPG CMO Marketing Summit Atlantic City, New Jersey
KEYNOTE: Everybody talks about Disruption like it's a Good Thing
GetSocial 2017 Dublin, Ireland
LECTURE: Crisis Communications in the Age of Digital Tribalism
Dublin City University - Masters in Digital Marketing Programme Dublin, Ireland
The Five Horsemen of Digital Disruption
140 Characters Conference Los Angeles, California
LECTURE: Online Behavior and the State of the Marketing Profession
University of California at Berkeley, BBA Program Berkeley, California
KEYNOTE: Leap of Faith: Surviving & Thriving the Coming Brand Apocalypse
Elevate 2016 Oakland, California
KEYNOTE & CONFERENCE CHAIR: The Five Horsemen of Digital Disruption
eBev Global Summit Berlin, Germany
KEYNOTE: Facebook’un Ötesinde: Bizim Peer-to-Peer Geleceğimiz
Ankara Marka Festivali Ankara, Turkey
Six Secrets to Overcoming Digital Marketing Hurdles
Performance Marketing Insights London London, UK
The Great Social Media Crisis of Faith
Performance Marketing Insights Europe Berlin, Germany
The Language of Content
Discovery III London, UK
KEYNOTE: The Great 2014 Social Media Crisis of Faith
Chief Digital Officer Forum 2014 London, UK
PANEL: #Social2015: Trends, predictions and priorities for the year ahead
ad:tech London London, UK
KEYNOTE: The Great 2014 Social Media Crisis of Faith
GetSocial 2014 Dublin, Ireland
KEYNOTE: The Great 2014 Social Media Crisis of Faith
eBev 2014 Atlanta, Georgia, USA
KEYNOTE: Is the Free Social Media Marketing Party Over?
Internet Advertising Bureau (IAB) Social Performance Townhall New York, NY, USA
KEYNOTE: Who Are You - Really?
Interpublic Group Asian Heritage Summit New York, NY
KEYNOTE: Every Business is a Social Business
Engage Digital Summit 2013 Kolkata, India
MODERATOR, Discussion on Social Fitness & the Quantified Self
2013 State of Now Conference New York, NY, USA
MODERATOR, Discussion on Social Media in Advertising
American Advertising Federation National Conference Phoenix, Arizona, USA
KEYNOTE: Commerce is Social: Connecting and Converting Online Prospects
2013 Extraordinary E-Commerce Conference San Diego, California, USA
MODERATOR, “Windows Mobile 8: a Game Changer?”
Get Mobile 2012 Dublin, Ireland
CLOSING KEYNOTE: Social Business – The Opportunity
Get Social 2012 Dublin, Ireland
Moderator: The State of Social Media in Ireland
Get Social 2012 Dublin, Ireland
KEYNOTE: the Case for Social Business
Social CEO Summit Vancouver, Canada
KEYNOTE: Social Business – The Opportunity for India
Engage Digital Summit 2012 Kolkata, India
KEYNOTE: "Social Business: the Opportunity for India"
The 2011 Social India Conference Bangalore, India
KEYNOTE: "Social Media is Dead! Long Live Social Media!"
Enterprise 2.0 Summit Vancouver, Canada
KEYNOTE: "Be Seen, Be Found (Canadian Edition)"
mruSHIFT Conference Calgary, Canada
The Customer Engagement Journey
140 Characters Conference New York, NY, USA
Products, Packaging & Proof: Building Trust into Customer Experienc
Brand Innovators Marketing Innovation Summit @ SXSW Austin, Texas
Sample Talks (1)
ROX: Creating a Return on Experience
SYNOPSIS: Companies are under constant, often painful pressure to increase sales and reduce costs. Often that pressure leads executive teams to look inward, pushing overworked sales teams even harder or making painful cuts to delivery capability. Yet there’s a big opportunity to achieve executive KPIs without the pain, by looking outward to the customer experience.
In this talk, veteran digital marketer Eric Weaver will discuss the growing practice of Customer Experience (CX) Management – quantifying the opportunity, providing tactical tips on improving customer touchpoints, particularly at retail, and sharing examples of top-line and bottom-line improvements that create significant Return on Experience. Cases will cover how to spike revenue through innovative customer engagement campaigns (to the tune of $1B in a record 30 days), and how to reduce costs by 25% through supply chain improvements, automation and efficiencies. Attendees will leave with a management case to shift from traditional approaches toward more impactful investments in CX improvements.
PRESENTATION LENGTH: :30 or :60
AUDIENCE: COOs, CMOs, VPs and Directors of Marketing, Retail LOB managers
PREVIOUSLY SEEN AT: IPG CMO Marketing Summit, Atlantic City NJ, March 2, 2017
- Workshop Leader
- Corporate Training