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Charles F. Goetz - Emory University, Goizueta Business School. Atlanta, GA, US

Charles F. Goetz

Associate Professor in the Practice of Organization & Management | Emory University, Goizueta Business School




Charles F. Goetz Publication



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Professor Charles Goetz offers good advice for small  and mid-size businesses


Goizueta Effect Podcast



Charles Goetz joined Goizueta Business School in the fall of 2001. Prior to his foray into academia, he had over fifteen years of experience in developing, implementing and growing entrepreneurial ventures. Goetz has been responsible for starting and building nine new ventures to date, employing more than 1,000 employees and delivering returns to investors in many cases far exceeding initial investment expectations. These companies operated in six unique industries including: banking, healthcare, radio broadcasting, sports, real estate and advertising. He has been awarded three patents and numerous copyrights. Goetz is still actively involved in investing in new businesses and sits on a number of both private business and not-for-profit boards.

Goetz teaches BBA, MBA, Executive MBA and PhD students’ the following courses: Introduction to Entrepreneurship, Applied Entrepreneurship, Business Development, and directed study.

Goetz has written three books. They are: The Great Entrepreneurial Divide – The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails! and So You Want to Start a Business? - 8 Steps to Take Before Making the Leap. His third book is his first novel, a political thriller. It is titled Angels of Conspiracy and will be released soon.

In addition, Goetz is responsible for the development of “Marketnomics,” a mathematical model based on calculus that quantifies perceived customer value by product features resulting in product offerings with substantially greater value propositions at lower costs and higher demand.

Goetz is regularly interviewed by both local and national media on small business and entrepreneurship topics. Examples of recent interviews include: CNN: Small businesses that do well in recessions; NPR: What small businesses need to do to be successful in difficult times; Fox News: The implications on small business of the health care legislation.

Education (2)

University of Texas at Austin: MBA, Business Administration

Emory University: BA, Economics and History

Areas of Expertise (5)



Business Start-Ups

Business Development

Product Design Development and Market Entry

Research Spotlight

In the News (4)

Emory Entrepreneurship Ecosystem supports student creativity, collaboration

Emory News Center  online


Every Tuesday evening at 7 p.m., students can listen to entrepreneurial topic presentations by guest speakers — including an inaugural talk by Emory faculty entrepreneurs Dennis Liotta and Charlie Goetz — and engage in question and answer sessions with those who have entrepreneurial experience. On Wednesdays and Thursdays, the Multimedia Den in Few Hall is reserved for peer-to-peer networking from 6-9 p.m...

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Emory’s pitch event for post-revenue startups makes last call for applications

Southern / Alpha  online


“We are deeply committed to helping startups grow in Atlanta and across the Southeastern U.S.,” says Charlie Goetz, Distinguished Lecturer at Emory University’s Goizueta Business School. “RAISE Forum nurtures investment in business, but also across the region as a whole.”...

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Got the Next Great Idea?

The New York Times  online


The Campus Bubble founders initially “worried about Emory taking some ownership,” says Mr. McCall. But they needed the cooperation of the university — it is The Emory Bubble they are attempting to introduce — so they hired a lawyer and made a deal, giving Emory shares for use of the trademark. Charles Goetz, their teacher in an entrepreneurship class, became their adviser. He says the deal has opened doors, including landing the start-up’s first investor. Mr. Shea agrees: “The fact that we were working with the university gave us some legitimacy.” The $25,000 infusion means the founders, who did Web development on the side to pay living expenses and a $2,000 legal bill, can now pay their interns and focus on their project...

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Ten Ways to Safeguard Your Small Business

IT World  online


"Nothing is more stressful for a small business owner than talk of economic catastrophe," says Ed Hess, Professor of Business Administration and Batten Executive-in-Residence at the Darden School of Business at the University of Virginia and coauthor along with Charlie Goetz of the book So, You Want to Start a Business? 8 Steps to Take Before Making the Leap...

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