Helen Wood

Professor in Media and Cultural Studies Aston University

  • Birmingham B4 7ET

Helen Wood is the author of numerous books and articles on media, gender and class formation.

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Aston University-led report exposes persistent barriers for Black professionals in the UK television industry

L to R: Professor Helen Wood, Annika Allen and Nadia Afiari (Image: Simon Roberts Photography) Aston University’s Professor Helen Wood led the research for Black Leaders in TV, a company championing Black TV professionals Black in Focus is the first report of its kind and highlights the prevalence, with 92% of respondents reporting prejudicial or discriminatory experiences Recommendations for improvements include mid-career support, changing how Black stories are commissioned and tackling racism and bullying. Black television professionals in the UK’s television industry continue to face persistent barriers to career progression, with progress towards equity and inclusion very slow, according to new research led by Aston University academics. The report, Black in Focus, was produced in partnership with Black Leaders in TV, a company set up to champion Black professionals in the UK television and content creation industry, committed to bridging the representation gap and creating a more inclusive and innovative industry. The research group was led by Professor Helen Wood, a professor of media and cultural studies at Aston University. It also included Aston University’s Dr Killian Mullen and Dr Priya Sharma, alongside Dr Jack Newsinger, associate professor in cultural industries and media at the University of Nottingham. The researchers surveyed 164 Black mid-career television professionals to learn about their experiences. While entry-level diversity efforts have sparked positive change, the researchers say that respondents generally see this as performative, with little genuine progress at mid and senior levels. Of those surveyed, 92% reported experienced microaggressions at work, defined as subtle, often unintentional, comments or actions that express prejudice or discrimination towards them, such as being mistaken for a taxi driver or colleagues continually mispronouncing a name. 80% stated that their careers in television have negatively impacted wellbeing. Almost three-quarters (74%) of respondents said they had been ignored or excluded at work One of the biggest problems highlighted is a persistent ‘club’ culture with career progression often based on informal networks and hires. 91% of the survey respondents reported having no friends or family in the industry, blocking wider access and opportunity. Many Black television professionals still report being labelled as ‘diversity hires’, which negatively impacts their confidence and feeling of belonging in the industry. Black-Caribbean respondents and those from working-class backgrounds report heightened feelings of exclusion. Another major problem found by the report is in programme commissioning, with Black stories often viewed as commercially risky, leading to missed opportunities for richer, more authentic storytelling. The recommendations for improvement are grouped into four categories breaking the mid-career bottleneck, commission, diversity initiatives, and racism, bullying and inclusion failures. To help with career bottlenecks, the authors’ suggestions include developing a national fellowship scheme to offer structured leadership training, shadowing, and commissioning exposure for Black professionals, setting up a centralised database for Black talent and supporting Black creatives though industry showcases. The television industry could tackle the problems with commissioning for example by incentivising Black-led narratives and requiring commissioning teams to complete anti-bias training. Diversity initiatives should move away from entry-level programmes towards structural change. This includes moving away from informal, network-based recruitment to structured, clear processes, and formalising promotion pathways. The television industry can tackle racism and bullying through zero-tolerance harassment policies, independent reporting mechanisms and sanctions, inclusive leadership training and developing mental health resources specifically tailored to Black professionals. Professor Wood said: “We can hear the voices of frustration in this survey and the data is clear about the problems. It’s time for the industry to use this evidence to take the next steps to deliver real, systemic change.” Black Leaders in TV founders Nadia Afiari and Annika Allen Gray said: “The findings make clear that, for UK television to truly reflect its diverse audiences and unlock creative innovation, the industry must move beyond surface-level diversity efforts. There needs to be support in place for Black professionals, greater transparency in recruitment and progression, and a fundamental shift towards inclusive, equitable workplace cultures.” Visit https://www.aston.ac.uk/sites/default/files/2025-07/Black_in_Focus_report.pdf to read Black in Focus in full.

Helen Wood

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Biography

Helen Wood joined Aston University as a professor in media and cultural studies within the Sociology and Policy department of the College of Business and Social Sciences on 1 September 2023.

She moves from the University of Lancaster, and was previously head of the School of Media, Communication and Sociology at the University of Leicester.

Helen is the author of numerous books and articles on media, gender and class formation, including Talking With Television (Illinois), Reacting to Reality Television with Beverley Skeggs (Routledge) and Audience (forthcoming).

She was editor of the European Journal of Cultural Studies from 2010-2023 and sits on the editorial boards of Feminist Media Studies, Television and New Media and Critical Studies in Television.

Helen was special adviser to the 2019 Parliamentary Inquiry into reality television and is principal investigator of the AHRC UKRI Grant ‘RE-Care TV: Reality television, working practices and duties of care’ (with partners: DCMS select committee, BECTU and Equity).

Areas of Expertise

Media
Gender
Class
Television
Cultural Studies

Affiliations

  • Feminist Media Studies : Editorial Board
  • Television and New Media : Editorial Board
  • Critical Studies in Television : Editorial Board

Media Appearances

Dark Side of Reality TV: Aston University Scholar Exposes Unsettling Incidents and Industry Reforms

West Island Blog  online

2023-09-27

Helen Wood, a renowned media and cultural studies scholar at the University of Aston, brings these tales to light, drawing from a rich well of critical investigations into the thriving reality TV industry. As an esteemed parliamentary advisor, she has probed into the necessary industry reforms, revealing startling backstage incidents absent from our screens.

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The Front Page: Sordid history of reality TV finally leading to change

New Zealand Herald  online

2023-09-26

Helen Wood, a professor of media and cultural studies at the UK’s University of Aston, has written extensively about reality TV and also served as a parliamentary advisor for an inquiry into what the industry needs to change.

She tells The Front Page podcast that in investigating this sector, she has heard no shortage of shocking stories about what happens outside the gaze of the camera.

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Reality TV stars threaten union action - does the industry need to change?

The Front Page Podcast  online

2023-09-26

Today on The Front Page, Damien is joined by Professor of Media and Cultural Studies at the UK’s University of Aston, Helen Wood. She has written extensively about reality TV, and served as a parliamentary advisor for an inquiry into the industry.

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Articles

Class, victim credibility and the Pygmalion problem in real crime dramas Three Girls and Unbelieveable

The Routledge Companion to Gender, Media and Violence

2023

This chapter considers the classed dimensions of victim credibility as they are depicted in the real crime TV drama series Three Girls (BBC, 2017) and Unbelieveable (Netflix, 2019). While both series come from different television stables and the real crimes they interrogate are different, they both share an important thread in that the victims were initially not believed because of their association with “risky” and chaotic lifestyles.

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‘The race for space’: capitalism, the country and the city in Britain under COVID-19

Continuum

2021

This article draws on the work of Raymond Williams to argue that under covid-19 the dominant ‘ways of seeing’ the countryside and the city in Britain are working to obscure the structural violence of capitalism. Cultural narratives of ‘exodus’ from the city abound in British media, fuelling a material ‘race for space’ as the middle class rush to buy up rural properties.

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Beauty and class

The Routledge Companion to Beauty Politics

2021

This entry will draw on the wider historical and theoretical ideas about the way in which the body operates as a key site of social calibration, where symbolic markers draw the boundaries of social hierarchies. The classed body is not only a telling sign of access to wealth and economic resources, but also importantly a key means of communicating social “value” and therefore also a site of struggle and contestation.

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