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Links (1)
Biography
Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School. She has led this program for over two decades and helped to achieve its nine consecutive BusinessWeek ranking...
Education (3)
Emory University: PhD candidate (Advanced Standing), Institute of Liberal Arts
Duke University: Master's, Fuqua School of Business 1983
Tulane University: Bachelor's, Freeman School 1981
Areas of Expertise (8)
Design Thinking
Management Education
Economics
Millennial Generation
Entertainment
Creative Organizations
Innovation
Entrepreneurship
Publications (1)
Millennials and the World of Work: An Organization and Management Perspective
Journal of Business and Psychology2010 Purpose The purpose of this article is to provide a contextual overview that illustrates and illuminates some of the defining characteristics of the Millennial generation. This study offers a framework for understanding the most compelling issues organizations face in their efforts to effectively incorporate the generation currently entering the workforce. Design/Methodology/Approach This is a review and commentary that links together current research on Millennials in the workplace into a cohesive narrative, supplemented by several short business case studies and the authors’ own research, insights, and experiences working with Millennials in a university. Findings This article explores the ways in which college-educated members of the Millennial generation approach the world of work, especially in the context of their particular relationships with technology and institutions. Drawing on our experience as educators, we share our observations, along with those of others, highlighting organizational best practices when we have encountered them. We have grounded our thinking in the context of research and surveys about this population, including our own work, and examined the particular behaviors that seem to be most relevant to the tasks of recruiting, managing, and developing the generation now entering the workforce. Implications While cross-generational workplace tensions are neither new nor likely to dissipate, we believe that additional insights gained by exploring this complex and sometimes paradoxical generation will facilitate the ability to tap into their many abilities and talents. Originality/Value This article sets aside the question of whether there are genuine differences in values across generations and instead examines two compelling factors that differentiate Millennial behaviors in the workplace. The first is their incorporation of technology as a “sixth sense” and as a fully integrated means of interacting with the world. The second is their expectation of organizational accommodation, stemming from their prior experiences and the degree to which institutions have made themselves malleable to the needs and desires of this cohort. Although much has been written about Millennials in the workforce, this approach provides a unique and nuanced understanding of the genesis of certain sets of behaviors and expectations.
Research Spotlight
In the News (5)
Dean’s Q&A: Andrea Hershatter, Emory’s Goizueta Business School
Poets&Quants for Undergrads online
2018-06-11
As dean of the undergraduate business program at Emory University, Andrea Hershatter has become a master of riding the tide. When it comes to the evolution of the business school — and business education as a whole — she’s seen and experienced a lot. In 1988 when she first arrived, the school hadn’t even been named Goizueta Business School yet.
Shark Tank: Why Georgians risk humiliation for TV money
My AJC online
2015-11-25
Professor Hershatter is featured in this article for My AJC.

The astounding boom in undergrad business education
Fortune online
2014-07-09
"Applications at the top-ranked business schools were up at nearly every institution this year, in some cases in the double digits.” Professor Hershatter is featured in this article for Fortune.

Young and unwilling to relocate: How Millennials may be holding back the U.S. labour and housing recovery
Financial Post online
2014-05-12
Professor Hershatter is quoted in this article for the Financial Post.

Future business leaders become innovators with design thinking
Atlanta Business Chronicle online
2019-04-26
As the complexities and demands of management have evolved, so too has management education. Today’s leading business programs endow graduates with not only functional knowledge, but with leadership competencies, global perspectives, technological expertise and deep analytical skills. But today’s rapidly-changing business environment also requires thinkers who can innovate and create as well as they can execute and analyze.
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