Andrea Hershatter

Professor in the Practice of Organization & Management; Senior Associate Dean of Undergraduate Education Emory University, Goizueta Business School

  • Atlanta GA

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Biography

Andrea Hershatter is Senior Associate Dean for Undergraduate Education and oversees the MiM and MAcc Programs in Emory’s Goizueta Business School. She has She has led the currently 8th ranked BBA program in the US (Poets& Quants) for three decades and is annually responsible for the academic and programmatic success of more than 1500 students.

As part of the Dean’s leadership team, Andrea plays an integral role in helping to guide and implement the overarching objectives and vision of the School. She has strong expertise in program development and delivery. Two of her most recent programmatic initiatives include developing new Master's in Management program launched in Fall 2024 and a new BS in Innovation and Emerging Technology degree, proposed to launch in Fall 2027.

A Professor in the Practice of Organization and Management, Andrea teaches entrepreneurship with a focus on innovation, lean methodologies, and design thinking. She is the founder of the Emory Entrepreneurship Summit, now in its 10th year. She was selected as a Podium 2036 Keynote Speaker and delivered a talk entitled “The Future of Entrepreneurship” in spring 2024.

Andrea regularly consultants to corporations and academia on generational differences, and is author of one of the most-cited papers on Millennials in the workforce. She is a frequent presenter on the topics of entrepreneurship, generational workplace culture, and topics related to management education.

Andrea currently serves on the board of directors for The Speech School, and in that capacity focuses on the Rollins Center, the nation’s most comprehensive center for language and literacy. She has additionally served on the boards of multiple entrepreneurial ventures including Campus MovieFest, the world's largest student film festival. She is active in a wide array of professional organizations and beyond the business school, routinely holds roles on multiple Emory committees. She was named the 2022 Goizueta Leadership Award student recipient’s honoree and a GoBeyond honoree for the Goizueta 100th Celebration. She has additionally received the university- wide Emory Williams Distinguished Teaching Award, the Don Keough Award for Excellence and the Goizueta Outstanding Staff Impact Award, which recognized the most significant contributions to the School's growth, development and success during its 90-year history.

Education

Emory University

PhD candidate (Advanced Standing)

Institute of Liberal Arts

Duke University

Master's

Fuqua School of Business

1983

Tulane University

Bachelor's

Freeman School

1981

Areas of Expertise

Design Thinking
Management Education
Economics
Millennial Generation
Entertainment
Creative Organizations
Innovation
Entrepreneurship

Publications

Millennials and the World of Work: An Organization and Management Perspective

Journal of Business and Psychology

2010

Purpose

The purpose of this article is to provide a contextual overview that illustrates and illuminates some of the defining characteristics of the Millennial generation. This study offers a framework for understanding the most compelling issues organizations face in their efforts to effectively incorporate the generation currently entering the workforce.

Design/Methodology/Approach

This is a review and commentary that links together current research on Millennials in the workplace into a cohesive narrative, supplemented by several short business case studies and the authors’ own research, insights, and experiences working with Millennials in a university.

Findings

This article explores the ways in which college-educated members of the Millennial generation approach the world of work, especially in the context of their particular relationships with technology and institutions. Drawing on our experience as educators, we share our observations, along with those of others, highlighting organizational best practices when we have encountered them. We have grounded our thinking in the context of research and surveys about this population, including our own work, and examined the particular behaviors that seem to be most relevant to the tasks of recruiting, managing, and developing the generation now entering the workforce.

Implications

While cross-generational workplace tensions are neither new nor likely to dissipate, we believe that additional insights gained by exploring this complex and sometimes paradoxical generation will facilitate the ability to tap into their many abilities and talents.

Originality/Value

This article sets aside the question of whether there are genuine differences in values across generations and instead examines two compelling factors that differentiate Millennial behaviors in the workplace. The first is their incorporation of technology as a “sixth sense” and as a fully integrated means of interacting with the world. The second is their expectation of organizational accommodation, stemming from their prior experiences and the degree to which institutions have made themselves malleable to the needs and desires of this cohort. Although much has been written about Millennials in the workforce, this approach provides a unique and nuanced understanding of the genesis of certain sets of behaviors and expectations.

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Research Spotlight

1 min

Millennials at Work – Let our experts offer insight into the next generation of employees

Millennial workers now total 56 million, representing 35% of the total US labor force. How can organizations harness their unique talents and strengths? Goizueta Professor Andrea Hershatter recently joined the Goizueta Effect to explore this generation’s use of technology as a “sixth sense,” their inherent trust in organizations, and their tendency toward an extrinsic sense of fulfillment. In the interview Hershatter uses her expertise and years of experience to discuss a wide variety of topics such as: Defining Generations What Makes a Millennial? Exploring Boomers, GenX and Zoomers  Millennials’ Relationship with Technology & Organizations How COVID-19 Has Impacted Millennials Dynamics & Interplay Between Generations The Next Generation and The Future Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School. She regularly provides consultation to corporations and academia on the Millennial generation and has been an outside expert to the Graduate Management Admission Council in enhancing undergraduate student outreach. She is a frequent presenter on the topics of entrepreneurship, generational workplace culture, and management education. Andrea is available to speak with media about this topic – simply click on her icon now to arrange an interview today.

Andrea Hershatter

In the News

They often foot the bill. But, can parents ask for college grades?

USA Today  

2024-09-15

Commentary on the pros and cons of parental access to grades of their college students

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Five Rips for Aspiring Entrepreneurs

Emory Business  

2022-03-25

A few mantras to guide entrepreneurs through their journey

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Profile

Atlanta Jewish Times  

2019-09-18

"Movers and Shakers" profile

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