Senior content marketing strategist and business developer that's been helping organizations optimize their digital initiatives since the dot-com days.
In agency, client-side and consulting roles, my results-driven approach has consistently improved ROI across several channels.
As a seasoned speaker and former editor/blogger of the Marketing Experiments Journal, Internet Marketing Report, Sales & Marketing Update, What’s Working in Sales Management, and the Industry Standard, I've led live and virtual sessions on a wide range of topics, including content marketing, email, social media, affiliate marketing, conversion optimization, ecommerce, testing and analytics.
Specialties: Content marketing, conversion optimization and multichannel campaigns (inbound, email, blogs, SEO, social media, affiliate), lead generation, B2B and B2C. Passionate about small business and nonprofits.
Industry Expertise (3)
Areas of Expertise (3)
Founder / Principal, Hunter Boyle Creative Communications (professional)
Launched a consultancy to help startups, small businesses and nonprofits optimize their digital marketing and content. Clients include: University of Pennsylvania, Legacies and Lifelines, Ubisoft, AND1 Street Ball, Tepha, The Knowledge Foundation, Greater Philadelphia Chamber of Commerce, National Board of Medical Examiners, Drive Savers, St. Augustine Music Festival, Renaissance Ballroom, Binger Design, Virgin UK, Swinerton Builders.
Boston University: BS, magna cum laude, Journalism 1996
Semester abroad in London; published several articles during internship with weekly British magazine, Nine to Five
- Greater Philly Small Business Marketers Meetup (Organizer
- Greater Philadelphia Chamber of Commerce
- Philadelphia Area New Media Association (PANMA)
- Toastmasters International
- Greater Philadelphia Arts & Business Council
- Boston University
Event Appearances (3)
Breathing Life (and ROI) Back Into Your Email Marketing
Email Summit 2013 Las Vegas, Nevada
More Engagement, Less Effort: The Lowdown on Marketing Automation
Social Media Explorer / Explore Workshop Portland, OR
25 List Building Tricks: Ideas, Examples and Resources to Improve Your ROI
Affiliate Summit East 2012 New York, NY
- Workshop Leader
- Corporate Training