Jeffrey Morosoff
Associate Professor of Journalism, Media Studies, and Public Relations | Hofstra University
Long Island, NY, UNITED STATES
Associate Professor of Journalism, Media Studies, and Public Relations, Chair
Media
Publications:
Documents:
Photos:
Videos:
Audio/Podcasts:
Biography
Jeff Morosoff is chair of the Department of Journalism, Media Studies, and Public Relations at The Lawrence Herbert School of Communication and teaches undergraduate and graduate public relations courses. Professor Morosoff is also faculty adviser to the award-winning Hofstra chapter of the Public Relations Student Society of America.
Recognized as the Herbert School’s “Distinguished Teacher of the Year” in 2016, Professor Morosoff’s other honors include the Public Relations Professionals of Long Island’s (PRPLI) Lifetime Achievement Award, PRPLI's Mentor Award, and the International Association of Business Communicators’ Achievement in Communications Award.
Morosoff began his career as a deejay at WGLI-AM, traffic reporter for Shadow Network, and news director at WBLI-FM before joining Cablevision, where he handled community and government relations plus public access TV productions in the early '80s. He later joined the communications team at the Long Island Association, a business and civic organization, and moved on to head communications for the Town of Babylon. He left government to run political campaigns and provide public relations services for various clients.
In the late '90s, Morosoff returned to his alma mater, New York Institute of Technology (NYIT), to become the college's director of alumni and government relations, and later headed foundation and corporate relations. He also taught media and public relations courses at NYIT as an adjunct instructor. Morosoff served as vice president for institutional advancement at Nassau Community College before joining Hofstra in 2010.
Professor Morosoff was elected to three terms as PRPLI’s president and currently serves on the board of directors for the Fair Media Council, a media and news advocacy group, and the board of advisers at the Museum of Public Relations. He is or has been a member of the Association for Education in Journalism and Media Studies’ Public Relations Division, Public Relations Society of America, Eastern Communication Association, and the New York State Communication Association.
Industry Expertise (3)
Education/Learning
Advertising/Marketing
Public Relations and Communications
Areas of Expertise (5)
Public Relations
Crisis Communication
Reputation Management
Community & Government Relations
Public relations campaigns
Accomplishments (4)
Distinguished Teacher of the Year (professional)
2016-01-01
Awarded by the Lawrence Herbert School of Communication.
Lifetime Achievement Award (professional)
2015-01-01
Awarded by the Public Relations Professionals of Long Island.
Mentor Award (professional)
2013-01-01
Awarded by the Public Relations Professionals of Long Island.
Achievement in Communications Award (professional)
2000-01-01
Awarded by the International Association of Business Communicators.
Education (2)
New York Institute of Technology: M.A. 2001
New York Institute of Technology: B.F.A. 1983
Affiliations (7)
- Public Relations Professionals of Long Island
- Association for Education in Journalism and Media Studies’ Public Relations Division
- Public Relations Society of America
- Eastern Communication Association
- New York State Communication Association
- Fair Media Council
- Museum of Public Relations
Links (2)
Media Appearances (3)
Dove's 'black-to-white' soap ad sparks outrage
Fox 5 NY tv
2017-10-09
The vetting process for ads at a company like Dove is typically cautious, according to Jeff Morosoff, the director of the public relations graduate program at Hofstra University. Writers, producers and ad agencies all have to approve the ad before the public sees it, he said. But due to the fast-paced nature of social media, the Facebook post likely went through fewer people than a TV commercial would, he said...
Trump: America's Reality TV President in Waiting
Yahoo!
2016-12-10
"We have yet to see what this presidency is going to look like. That's part of his goal to keep us off balance," said Jeff Morosoff, media studies and public relations professor at Hofstra University. "I think we need to fasten our seatbelts for one long roller coaster ride."...
Remove Foot From Mouth: 6 Tips for Speaking With The Press
PR News Online
2016-06-29
Jeffrey Morosoff, director of Hofstra University’s graduate program in PR, and an assistant professor of PR and media studies, believes, as many PR pros do, that media training is critical for CEOs and other executives, particularly in today's unforgiving digital environment. He cites a pair of historic doozies where the CEO's words could have been better. Much better. In 2010 an explosion in the Gulf of Mexico resulted in the death of 11 workers and spilled an estimated four billion barrels of crude oil into the Gulf. The largest environmental disaster in U.S. history also was a prodigious PR blunder. BP CEO Tony Hayward started strong, telling a reporter, “We’re sorry for the massive disruption this has caused (people’s) lives.” It went downhill from there when he said to the reporter, “There’s no one who wants this thing over more than I do, you know…I’d like my life back.” As Morosoff wrote in PR News’ Book of Crisis Management, “Considering the quote came from a millionaire CEO surrounded by death and destruction, there may be few greater foot-in-mouth moments than this." A firestorm ensued and Hayward was gone one year later...
Research Focus (1)
Topics of interest include:
Public relations for not-for-profit organizations; how non-profits groups handle communications and marketing activities with generally few resources and little staff.
Articles (1)
Making the Case for Pro-bono Public Relations Services for Nonprofit Organizations on Long Island
Proceedings of the New York State Communication Association2014 Nonprofit organizations have historically struggled to effectively use public relations tactics and campaigns to communicate with their publics. Three annual surveys of Long Island, New York-based nonprofits conducted in 2011, 2012 and 2013 add evidence to this anecdotal knowledge. These nonprofits either do not have or do not devote significant resources to public relations efforts. As media becomes more complex and the skill sets needed to navigate these changes increase, it may be more incumbent on experienced public relations practitioners to assist these organizations through pro bono services.
Social