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Kurt Cogghe - 4C Consulting. Brussels Area, Belgium, , BE

Kurt Cogghe

Partner | 4C Consulting

Brussels Area, Belgium, BELGIUM

Advanced Analytics; Big data in Reality; Marketing Mix Forecasting

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Biography

15 years of experience in the consulting sector lead to the current competence set covering all aspects of the consulting environment: General P&L responsibility, Business development, Account mgt, Leadership skills, Project/program mgt as to delivery, this both on national and international level.

Content focus on the current offering and positioning in the area of 'Customer Interaction management': leveraging the combination of Information management, Analytics, customer relationship management and the Busines and IT alignment track.

Within 4C Consulting my offering consists of two business units:

- 1. Customer Insight:

* the cross area between IM and CRM: 'Customer analytics', ie funnel analysis, conversion rates, churn, CLV, Google analytics, ROC,...
* the cross area between CRM and business: 'CRM information architecture', ie CIM, Data Quality, Customer DM, Systems, Business semantics (Collibra),...
* the cross area between BI and CRM, ie PM, PrM, Segmentation, Multi Channel interaction, 360 views, CEM,...

2. Change, transition and process management:

Focus on being the business partner inbetween business and IT is the goal, to leverage both sides towards each other.

Eminence building:

- Guest Lecturer EMS HUB Brussels (2009 - 2012);
- Washington: presentation on XBRL conference;
- Vienna: presentation at OEB (Austrian national bank);
- Paris: presenation on EU conference;
- BI Award winner 2012 with Escapo case;
- Evangelisation with many other customers and conferences.

Industry Expertise (3)

Management Consulting Media - Print Advertising/Marketing

Areas of Expertise (3)

Advanced Analytics Big Data in Reality Corporate Performance Management

Accomplishments (1)

HUB guest speaker review (professional)

2012-12-02

The review surveys received during my yearly guest lecturer's at HUB Brussels received an average of 4/5, with positive feedback on interactivity and real examples.

Education (4)

INSEAD: Executive program , Leadership 2012

EMS Brussels: Master in industrial management, Corporate performance management 2006

HUB Brussels: Master in commercial sciences, Economics 1997

KUB Tilburg: Certificate in European Studies, Erasmus European Studies 1996

Affiliations (1)

  • HUB Guest speaker

Testimonials (1)

Kurt Cogghe, Partner | SAS Analytics

Videomonial on SAS Analytics conference

Event Appearances (4)

Advanced Analytics at a Retail pharma distributor

SAS Analytics 2013  London

2013-06-16

Corporate performance management

EMS   Brussels

2012-12-02

XBRL applied at Fod Fin Belgium

International XBRL conference  Washington

2008-09-01

Administrative burden reduction at EU

OEB international conference  Vienna

2009-09-06

Sample Talks (1)

Advanced analytics in a Retail Pharma environment

Advanced analytics in a Retail Pharma environment

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Host/MC
  • Corporate Training

Fees

1000 to 4000 *Will consider certain engagements for no fee
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