Edgar Leonard

Associate Professor of Marketing | Emory University, Goizueta Business School

Atlanta, GA, UNITED STATES

Biography

Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Senior Associate Dean for Graduate Programs and Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and PhD degrees in Business and an undergraduate degree in Chemistry.

Education (3)

Oklahoma State University: PhD, Marketing 1973

Oklahoma State University: MBA, Finance 1973

University of Florida: PhD, Chemistry 1969

Areas of Expertise (4)

Marketing Strategy

Marketing Planning

Marketing Performance

Marketing Research

In the News (2)

Building Your Personal Brand

Inside Higher Ed online

2017-02-13

To tackle your brand story, you need to ask yourself, “What is the main problem that I am seeking to solve?”

Teaching business in the digital age

Emory News Center

2014-06-23

Goizueta tapped faculty like Ed Leonard, associate professor of marketing, and Richard Makadok, associate professor of organization and management, to explore a range of academic technologies as they helped position the school in the quickly expanding arena of distance learning...