Edgar Leonard
Associate Professor of Marketing Emory University, Goizueta Business School
- Atlanta GA
Emory University, Goizueta Business School
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Biography
Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Senior Associate Dean for Graduate Programs and Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and PhD degrees in Business and an undergraduate degree in Chemistry.
Education
Oklahoma State University
PhD
Marketing
1973
Oklahoma State University
MBA
Finance
1973
University of Florida
PhD
Chemistry
1969
Areas of Expertise
Marketing Strategy
Marketing Planning
Marketing Performance
Marketing Research
In the News
Building Your Personal Brand
Inside Higher Ed online
2017-02-13
To tackle your brand story, you need to ask yourself, “What is the main problem that I am seeking to solve?”
Teaching business in the digital age
Emory News Center
2014-06-23
Goizueta tapped faculty like Ed Leonard, associate professor of marketing, and Richard Makadok, associate professor of organization and management, to explore a range of academic technologies as they helped position the school in the quickly expanding arena of distance learning...
