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Leyda Hernandez - Priori Legal. New York City, NY, US

Leyda Hernandez Leyda Hernandez

Director of Marketing | Priori Legal

New York City, NY, UNITED STATES

Director of Marketing | Growth Strategist | Board Member | Adjunct Faculty | Consultant

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Biography

Leyda Hernandez is the Director of Marketing at iSpot.tv, a real-time TV advertising analytics company that is bringing unprecedented tracking and performance measurement to paid television media. An experienced marketer and strategist, she has built, managed, and scaled effective marketing organizations in both the enterprise technology and e-commerce space.

Leyda sits on Marketing EDGE's Board of Trustees, an organization committed to developing the next generation of marketers. She is an adjunct faculty member at New York University (NYU) where she teaches graduate courses in digital analytics, a digital marketing instructor at General Assembly Seattle, and a former adjunct faculty member of the Fashion Institute of Technology (FIT).

She speaks and writes on the topics of strategic growth, operational scalability, and the sociological evolution of technology and people.

Industry Expertise (3)

Public Relations and Communications Media - Online Advertising/Marketing

Areas of Expertise (4)

Social Media Integrated Marketing Digital Marketing E-Commerce

Education (4)

West Virginia University: Master of Science, Integrated Marketing Communications 2012

Broward College: Associate's Degree with High Honors, Arts 2006

Florida State University: Bachelor's Degree, Public Relations 2009

Florida State University: Bachelors Degree, Studio Art 2009

Affiliations (2)

  • Startup Grind
  • MarketingEDGE

Languages (2)

  • English
  • Spanish

Event Appearances (6)

E-commerce Marketing: Catering to B2C and B2B markets

Customer Engagement Technology World (CETW) conference  Jacob Javits Center, New York City

2013-11-06

Finding a Market for your Business Idea

Summer Leadership Academy Speaker Series  Baruch College, New York City

2013-07-23

Brand Loyalty...beyond Reason: An Examination of Emotional Competitive Advantage

Summer Leadership Academy Speaker Series  Baruch College, New York City

2014-07-15

Using Analytics to Inform Your Customer Engagement Strategy

Customer Engagement World  Jacob Javits Center, New York City

2014-11-08

Using Digital Analytics in Industry Verticals

Digital Analytics Conference  New York University (NYU)

2015-02-07

Mix Up the Suit & Tie: The Value of Creatives in Corporations

FindSpark 'Find & Follow Your Passion' Conference  New York University (NYU)

2015-04-25

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

1000 to 3500 *Will consider certain engagements for no fee

Courses (3)

Fashion Institute of Technology (FIT) SUNY | New York City

AC 111 - Advertising and Promotion

- Initiate a thinking process for marketing communications that integrates communications into the operating functions of the marketing mix.
- Develop models and processes for critical analysis of advertising and promotion in attaining marketing communications objectives.
- Enhance their presentation skills through individual assignments to prepare and lead discussions on key topics in the course of study.
- Explore new directions and industry practices in marketing and communications.
- Access information and resources to initiate their process of career planning. Develop “personal positioning strategies” for jobs in fashion marketing, and/or integrated marketing communications.
- Develop an understanding of the client-agency relationship.
- Engage in strategic thinking and planning for Marketing Communications that relies on the concepts of target marketing segmentation and positioning.

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New York University (NYU) | New York City

DMMK1 - Digital Analytics

Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and e-mail profile data, allowing you to track and analyze the behavior of customers, browsers, and nonresponders. Explore topics such as recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords; search engine placement; and analytics software. Also, learn how to extract conclusions from abandoned shopping carts and how data is passed between applications.

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New York University (NYU) | New York City

DGTA1 - Measuring Marketing Campaigns Using Digital Analytics

Identify the critical metrics needed to identify and maximize online and offline marketing campaigns. This course covers methods for tracking the impact of all sales channels and all elements of the marketing mix. It also introduces the fundamentals of working with dashboards and the three main digital analytics software packages: Omniture SiteCatalyst, Google Analytics, and IBM Coremetrics.

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