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Lisa Gerber - Big Leap Creative. Spokane, Washington Area, WA, US

Lisa Gerber Lisa Gerber

CEO | Big Leap Creative

Spokane, Washington Area, WA, UNITED STATES

Digital marketing strategist - Big Leap Creative

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Biography

Lisa Gerber has 15 years of PR experience in urban development, resort development, hospitality, B2B, food and beverage and the destination and outdoor industry. She founded Big Leap Creative in 2004 as a mountain lifestyle PR firm and took a brief hiatus in 2010 to 2012 to join the executive team at Arment Dietrich in Chicago.

She split her time between the Pacific Northwest and her office in Chicago as the chief content officer where she was responsible for digital and content strategy for the agency. She managed Spin Sucks, to become one of the most popular and award winning blogs in the industry and led strategy for clients in the B2B, technology, manufacturing, energy, and healthcare industries.

Industry Expertise (3)

Public Relations and Communications Real Estate Dev/Ops Media - Online

Areas of Expertise (3)

Content Marketing Content Strategy Digital Communications

Education (3)

Skidmore College: BA, french and business 1989

Cazenovia: 1985

Skidmore College: Bachelor of Arts, French and Business 1989

Testimonials (1)

Geoff Livingston, author and marketing strategist | Vocus Demand Success

Lisa spoke at Demand Success this past June, and did a lights out job discussing SEO and content. Her approach was very accessible, and attendees got a ton out of her speech. I highly recommend Lisa as a marketing speaker at your event.

Event Appearances (3)

The New Seo of Content

Vocus Demand Success Conference  Washington DC

2013-06-21

How to Become a PR Technologist

PRSA Western Distict  Scottsdale, AZ

2013-04-25

How To Become a PR Technologist

PRSA Counselors Academy  Austin, TX

2013-06-03

Sample Talks (1)

How to Become a PR Technologist

It’s no secret our job as communications professionals has been completely revolutionized by changing technology in the past decade. Customers are using the web to find solutions to their problems, and marketers have to understand that web in order to connect with their prospects and buyers.
Our jobs have shifted accordingly and we need to help our brands navigate the maze in order to achieve real real results.

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