Marina Cooley

Assistant Professor in the Practice of Marketing Emory University, Goizueta Business School

  • ATLANTA GA

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Emory University, Goizueta Business School

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Biography

Marina Cooley joined Goizueta Business School in 2021. A storyteller at heart, Cooley is passionate bringing her love of modern marketing to the next generation of students. She developed a course called, Content Marketing, with a curriculum unlike that of any other school. In Content Marketing, students learn science of sticky ideas and put their learnings to the test.

Most recently, the class started a TikTok account and amassed 10M views and 1.8M likes in 30 days! To truly understand the social media platforms, you’ll often find Cooley dabbling as a content creator on LinkedIn, TikTok and Instagram.

Cooley also co-developed the Advanced Marketing Strategy course which exposes student to real life scenarios like Stages & Gates, Media Flighting and Brief writing.

In addition to her love for modern marketing, Cooley is a huge supporter of equipping students with a resilience and reflection tool kit. She has brought her love for deep work & single tasking to modules including: "Personal Development" and "Life Design for the Modern MBA“.
Prior to joining Emory, Cooley spent 15+ years in strategic marketing roles such as brand management at Coca-Cola, CMO at Lavva, and management consulting at IBM. While at Coca-Cola, she was part of the meteoric growth of two unicorn brands, Gold Peak and Honest Tea.

Outside of work, Cooley adores spending time with her family, playing mediocre tennis and having a slow first coffee.

Education

Emory University's Goizueta Business School

MBA

Marketing

2014

New York University's Stern School of Business

BS

Marketing & Information Systems

2006

Areas of Expertise

Brand Management
Social Media
Content Marketing
Virality
TikTok

In the News

Inside McDonald's Subculture Marketing

Ad Age  online

2024-03-19

“McDonald’s has an interesting challenge,” said Marina Cooley, associate professor of marketing at Emory’s Goizueta Business School. “At one point, nine out of 10 Americans had eaten at McDonald’s at least once a year. It’s not necessarily an issue of finding new customers, it's having them come back again and again.”

But Emory’s Cooley noted that being “cool” is also a way to make McDonald’s more approachable and combat the negative connotations consumers can have of a giant, global corporation.

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What Happens When TikTok is your Marketing Department

New York Times  online

2024-02-11

“The goal should be loyalty, not virality,” said Marina Cooley, a professor in the practice of marketing at Emory University. “Virality is dangerous because it’s fleeting, there’s no stickiness to it. People are excited by the first interaction and then look for the next viral thing.”

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2023 Best 40-Under-40 MBA Professors: Marina Cooley, Emory University’s Goizueta Business School

Poets & Quants  online

2023-06-05

Marina Cooley, 39, is an assistant professor in the practice of marketing at Emory University’s Goizueta Business School.

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