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Marina Cooley - Emory University, Goizueta Business School. ATLANTA, GA, US

Marina Cooley

Assistant Professor in the Practice of Marketing | Emory University, Goizueta Business School

ATLANTA, GA, UNITED STATES

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Say Goodbye to Busy, Hello to Balance This New Year

Social

Biography

Marina Cooley spent 15+ years in strategic marketing roles such as brand management at Coca-Cola, CMO at Lavva, and management consulting at IBM. While at Coca-Cola, Marina was part of the meteoric growth of two unicorn brands, Gold Peak and Honest Tea.

A storyteller at heart, Cooley is passionate bringing her love of modern marketing to her newly launched course at Goizueta, Content Marketing. She thrives on teaching through unconventional methods, most recently launching a Tik Tok account and cracking the code to virality.

Outside of class, Cooley enjoys consulting for brands, ranging from legacy to start-up.

Education (2)

Emory University's Goizueta Business School: MBA, Marketing 2014

New York University's Stern School of Business: BS, Marketing & Information Systems 2006

In the News (4)

Going Viral on TikTok Can Get Students an A

New York Times  online

2023-04-04

Ms. Cooley said her marketing course had become known as “the TikTok class” on campus. This week, students will register for the upcoming semester. The school is doubling the class size.

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Go Viral, Get An ‘A’: Content Marketing Course Puts Gen Z’s TikTok Skills To The Test

Poets & Quants  

2023-01-31

Cooley says the TikTok experiment was a way to present the age-old ideas of storytelling, narrative arcs, and sticky ideas – concepts used for generations to capture attention and spread ideas – and apply them to a modern platform. “TikTok will come and TikTok will go,” Cooley says. “But the things that appeal to us as humans don’t fundamentally change. The platform is just the delivery mechanism.”

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In a Noisy World, How Do Cult Brands Succeed with Viral Videos?

Emory Business  

2023-01-06

In her Content Marketing course, Cooley delivers powerful lessons on social media platforms (now and future), the science behind sticky ideas, storytelling techniques, and how to manage cult brands. More than that, she teaches students how to translate these skills to create content that goes viral.

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‘Z Suite’ Gives Industry Leaders Insight Into The Priorities & Plans Of Gen Z

Poets & Quants  

2022-10-24

Marina Cooley, Goizueta marketing professor, says that the importance of action aligning with values is because Gen Z cares — deeply — about the impact brands have on people. This generation expects influencers to be inclusive and take a stand on social issues. “They can’t just hit the mute button,” she says. “Influencers have to stand up for the issues we’re facing today.”

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